A4 RESEARCH METHODOLOGY This report is partly based on the findings of a survey conducted by Deloitte between November 2017 and February 2018. Survey respondents included 425 North American business executives from 12 industries. More than 70% of respondents represented companies with revenues of more than US$1 billion. Almost 90% were in senior management roles. The margin of error for the entire data set is plus or minus 5 to 6 percentage points. MAY/JUNE 2019 | BRAND EXPERIENCE