BXP - Vol 3 No 4 May/June 2019 - A6

A6
FIGURE 1

Nine applications of smart packaging
Nine
applications
of smart
packagingissues
across
three broad
business
} FIGURE 1

across three broad business issues

USER EXPERIENCE

PRODUCT INTEGRITY

INVENTORY AND
LIFECYCLE MANAGEMENT

Interaction and satisfaction

Authenticity

Traceability

Communication with the customer
to entertain, instruct, or inform
and encourages deeper interaction with the physical product
and/or digital brand presence

Ensures the customer knows the
product is exactly what was
promised, from where and from
whom it was promised

Realtime ability to track and trace
exact product location in production and distribution cycles

Agility
Security

Usage
Makes product use easier from
delivery, preparation and usage, to
disposal, and can help form
intimate understanding of
customer usage behaviors with
connected technologies

Access
Makes user ordering, replenishing
and returning more seamless and
enhanced

Defends against product theft or
unauthorized product access to
control product exposure, use and
distribution

Quality and safety
Monitors or controls the product
environment to protect customers
from anything but the optimal
product experience, i.e., cold chain

Optimizes supply chain processes
including predictive planning and
inventory management

Sustainability
Reduces environmental footprint
throughout the product life cycle
and ensures more sustainable
disposal or reuse

Source: Deloitte analysis

and retailers alike. Packaging with enhanced functionality, by

Packaging to 2023 estimated the market to be worth

way of new technologies, new materials, and thoughtful de-

approximately US$6 billion and is forecasted to grow nearly

sign-smart packaging-has enormous potential not only to

6% (CAGR) within the next five years. This growth rate

create value, but also to disrupt traditional business models.

represents a weighted average; there are pockets of activity
with much more rapid growth, e.g., applications centered on

Smart packaging (SP) systems are of various types includ-

security and theft.

ing design-led, active packaging and connected packaging
solutions. Design-led packaging focuses on improving form

Results of our survey of more than 400 business leaders

and function, supports the value perception of the product,

revealed that smart packaging-and in particular, connected

and enhances the user experience. Active packaging uses

packaging-is indeed on the radar of senior executives, and

advanced materials or chemistry to improve functionality or

is attracting significant investment across the value chain as

appearance, e.g., moisture retention or temperature control.

companies seek to exploit the opportunity.

Arguably, the most transformative type and the focus of this

Of the three categories of applications, user experience is the

paper is connected packaging, which contains technology,

most novel.

e.g., sensors, codes and tags capable of generating data that
can be captured, treated, analyzed and communicated to

Market leaders from several industries are embracing innova-

people or machines to change behavior in the physical world.

tive smart packaging applications primarily to address three
types of business issues: inventory and life cycle manage-

Smithers Pira in its The Future of Active and Intelligent

MAY/JUNE 2019

|

BRAND EXPERIENCE

ment; product integrity; and user experience.



BXP - Vol 3 No 4 May/June 2019

Table of Contents for the Digital Edition of BXP - Vol 3 No 4 May/June 2019

BXP - Vol 3 No 4 May/june 2019
Contents
Editor’s Letter
The Scene
Chief Experience Officer Series: Moira Cullen
Capturing Brand Value From the Smart Pack
The Toolbox
The Last Word
Augmented Reality Delivers Real Results
High-Tech Fashion
Ndex of Advertisers
The List
BXP - Vol 3 No 4 May/June 2019 - Intro
BXP - Vol 3 No 4 May/June 2019 - BB1
BXP - Vol 3 No 4 May/June 2019 - BB2
BXP - Vol 3 No 4 May/June 2019 - BXP - Vol 3 No 4 May/june 2019
BXP - Vol 3 No 4 May/June 2019 - Cover2
BXP - Vol 3 No 4 May/June 2019 - 1
BXP - Vol 3 No 4 May/June 2019 - Contents
BXP - Vol 3 No 4 May/June 2019 - 3
BXP - Vol 3 No 4 May/June 2019 - 4
BXP - Vol 3 No 4 May/June 2019 - 5
BXP - Vol 3 No 4 May/June 2019 - Editor’s Letter
BXP - Vol 3 No 4 May/June 2019 - 7
BXP - Vol 3 No 4 May/June 2019 - The Scene
BXP - Vol 3 No 4 May/June 2019 - 9
BXP - Vol 3 No 4 May/June 2019 - 10
BXP - Vol 3 No 4 May/June 2019 - 11
BXP - Vol 3 No 4 May/June 2019 - Chief Experience Officer Series: Moira Cullen
BXP - Vol 3 No 4 May/June 2019 - 13
BXP - Vol 3 No 4 May/June 2019 - 14
BXP - Vol 3 No 4 May/June 2019 - 15
BXP - Vol 3 No 4 May/June 2019 - 16
BXP - Vol 3 No 4 May/June 2019 - A1
BXP - Vol 3 No 4 May/June 2019 - A2
BXP - Vol 3 No 4 May/June 2019 - A3
BXP - Vol 3 No 4 May/June 2019 - Capturing Brand Value From the Smart Pack
BXP - Vol 3 No 4 May/June 2019 - A5
BXP - Vol 3 No 4 May/June 2019 - A6
BXP - Vol 3 No 4 May/June 2019 - A7
BXP - Vol 3 No 4 May/June 2019 - A8
BXP - Vol 3 No 4 May/June 2019 - A9
BXP - Vol 3 No 4 May/June 2019 - A10
BXP - Vol 3 No 4 May/June 2019 - A11
BXP - Vol 3 No 4 May/June 2019 - A12
BXP - Vol 3 No 4 May/June 2019 - A13
BXP - Vol 3 No 4 May/June 2019 - The Toolbox
BXP - Vol 3 No 4 May/June 2019 - A15
BXP - Vol 3 No 4 May/June 2019 - A16
BXP - Vol 3 No 4 May/June 2019 - A17
BXP - Vol 3 No 4 May/June 2019 - A18
BXP - Vol 3 No 4 May/June 2019 - A19
BXP - Vol 3 No 4 May/June 2019 - A20
BXP - Vol 3 No 4 May/June 2019 - A21
BXP - Vol 3 No 4 May/June 2019 - A22
BXP - Vol 3 No 4 May/June 2019 - A23
BXP - Vol 3 No 4 May/June 2019 - The Last Word
BXP - Vol 3 No 4 May/June 2019 - A25
BXP - Vol 3 No 4 May/June 2019 - A26
BXP - Vol 3 No 4 May/June 2019 - A27
BXP - Vol 3 No 4 May/June 2019 - A28
BXP - Vol 3 No 4 May/June 2019 - A29
BXP - Vol 3 No 4 May/June 2019 - Augmented Reality Delivers Real Results
BXP - Vol 3 No 4 May/June 2019 - 47
BXP - Vol 3 No 4 May/June 2019 - 48
BXP - Vol 3 No 4 May/June 2019 - 49
BXP - Vol 3 No 4 May/June 2019 - 50
BXP - Vol 3 No 4 May/June 2019 - 51
BXP - Vol 3 No 4 May/June 2019 - 52
BXP - Vol 3 No 4 May/June 2019 - 53
BXP - Vol 3 No 4 May/June 2019 - 54
BXP - Vol 3 No 4 May/June 2019 - 55
BXP - Vol 3 No 4 May/June 2019 - High-Tech Fashion
BXP - Vol 3 No 4 May/June 2019 - 57
BXP - Vol 3 No 4 May/June 2019 - 58
BXP - Vol 3 No 4 May/June 2019 - Ndex of Advertisers
BXP - Vol 3 No 4 May/June 2019 - The List
BXP - Vol 3 No 4 May/June 2019 - Cover3
BXP - Vol 3 No 4 May/June 2019 - Cover4
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