BXP - Vol 3 No 7 October 2019 - 2

C O N T E N T S
OCTOBER 2019
VOL. 3

NO. 7

ON THE COVER
CHIEF EX PER IENCE
OFFICER SER IES: CHR IS
COR N Y N
BY L I N DA C A SE Y

A conversation with Chris Cornyn, chief
innovation officer at SpoonfulOne,
longtime reader of both Brand Experience
and Package Design magazines, and
former TV judge, mentor and star of the
Lifetime TV show Supermarket Superstar.
Cornyn shares advice on how to succeed
in the hyper-speed product- and
brand-development worlds.

PAGE

12

F E AT U R E S & DEPA RT M EN TS
HOW BR AND AND
17 DEBATE:
MARKETING EXPERTS CAN BETTER

23 TOOLBOX: DIGITAL PRINTING

Toolbox is a spotlight on materials and services
for marketers, designers and other brand leaders
in every issue. This month, we look at offerings
from the digital printing industry.

REACH GENER ATION Z

In this preview of a multi-part conversation to be
unveiled in early 2020,
Brand Experience magazine talks with Shahla
Hebets, author of What's Working Now? YOUCentric Marketing, about building trust with the
practical, skeptical and experience-oriented Gen
Z shopper.

24 THE LIST

In our final installment of The List, we explore
Gen Z expectations that forecast the consumers
of the future, specifically the social responsibility
challenges that are expected to matter most to
the consumers of 2030.

ACTIVE & INTELLIGENT PACKAGING
20 TECHNOLOGY
TRENDS
BY K EITH LOR I A

Contributing editor Keith Loria takes a look at
h ow a c ti ve a n d i n te l l i g e n t p a c k a g i n g c a n
maximize ROI for brands. Loria interviews several
tech leaders, including AIPIA managing director
Eef de Ferrante, for insights on practical and
aspirational applications of the cutting-edge
technology.

6

EDITOR'S LETTER

23

INDEX OF ADVERTISERS

Cover photo: Bill Zemanek, San Francisco

OCTOBER 2019

|

BRAND EXPERIENCE



BXP - Vol 3 No 7 October 2019

Table of Contents for the Digital Edition of BXP - Vol 3 No 7 October 2019

BXP - Vol 3 No 7 October 2019
Contents
Editor's letter
Chief Experience Officer Series: Chris Cornyn
Debate: How Brand And Marketing Experts Can Better Reach Generation Z
Active & Intelligent Packaging Technology Trends
The toolbox
Index of advertisers
The list
BXP - Vol 3 No 7 October 2019 - Intro
BXP - Vol 3 No 7 October 2019 - BB1
BXP - Vol 3 No 7 October 2019 - BB2
BXP - Vol 3 No 7 October 2019 - BXP - Vol 3 No 7 October 2019
BXP - Vol 3 No 7 October 2019 - Cover2
BXP - Vol 3 No 7 October 2019 - 1
BXP - Vol 3 No 7 October 2019 - Contents
BXP - Vol 3 No 7 October 2019 - 3
BXP - Vol 3 No 7 October 2019 - 4
BXP - Vol 3 No 7 October 2019 - 5
BXP - Vol 3 No 7 October 2019 - Editor's letter
BXP - Vol 3 No 7 October 2019 - 7
BXP - Vol 3 No 7 October 2019 - 8
BXP - Vol 3 No 7 October 2019 - 9
BXP - Vol 3 No 7 October 2019 - 10
BXP - Vol 3 No 7 October 2019 - 11
BXP - Vol 3 No 7 October 2019 - Chief Experience Officer Series: Chris Cornyn
BXP - Vol 3 No 7 October 2019 - 13
BXP - Vol 3 No 7 October 2019 - 14
BXP - Vol 3 No 7 October 2019 - 15
BXP - Vol 3 No 7 October 2019 - 16
BXP - Vol 3 No 7 October 2019 - Debate: How Brand And Marketing Experts Can Better Reach Generation Z
BXP - Vol 3 No 7 October 2019 - 18
BXP - Vol 3 No 7 October 2019 - 19
BXP - Vol 3 No 7 October 2019 - Active & Intelligent Packaging Technology Trends
BXP - Vol 3 No 7 October 2019 - 21
BXP - Vol 3 No 7 October 2019 - 22
BXP - Vol 3 No 7 October 2019 - Index of advertisers
BXP - Vol 3 No 7 October 2019 - The list
BXP - Vol 3 No 7 October 2019 - Cover3
BXP - Vol 3 No 7 October 2019 - Cover4
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