BXP - Vol 3 No 7 October 2019 - 24

24

T H E [BRAND EXPERIENCE] L I S T
This special edition of

Forecast of Leading Social Issues for Gen Z in 2030

The [Brand Experience] List
is created in partnership with
market agency Fuse and
explores Gen Z expectations
that forecast the consumers of

41%

the future, specifically the social
responsibility challenges that are

CLIMATE CHANGE

expected to matter most to the
consumers of 2030.
When Fuse released its
research on 2,000 13 to 17 year
olds and their expectations
of 2030, the agency noted
that, in the year 2030, the

22%

majority of Gen Z will be in
their twenties and thirties, and

GUN
VIOLENCE

likely considering family, career,
and what it means to be a fullfledged adult. It's at this point
too, the agency notes, Gen Z's
economic power as a consumer
group will begin to be fully
realized.
Understanding the social

14%

RACE

issues that are most important
to teens provides insight into
today's youth culture, the
agency adds, and indicates
areas for brands to focus their
future cause marketing. Notable
findings include: Immigration
makes its first appearance on
this list, while education drops

11%

IMMIGRATION

off for the first time. But the
biggest surprise might be climate
change-with teens more unified
and galvanized around a single
issue than ever before.
The infographic spotlights
Fuse's research on the social
issues that will matter most
to Gen Z in 2030 and were

7%

INCOME INEQUALITY

developed by our art director
Don Heyl.

ABOUT OUR RESEARCH PARTNER

Fuse is a marketing agency founded in 1995 that creates authentic brand engagement for teens and young adults, providing its clients brand strategy,
experiential, digital, and creative services. More about Fuse can be found on the agency's website: www.fusemarketing.com

BXPMAGAZINE.COM


http://www.fusemarketing.com http://www.bxpmagazine.com/

BXP - Vol 3 No 7 October 2019

Table of Contents for the Digital Edition of BXP - Vol 3 No 7 October 2019

BXP - Vol 3 No 7 October 2019
Contents
Editor's letter
Chief Experience Officer Series: Chris Cornyn
Debate: How Brand And Marketing Experts Can Better Reach Generation Z
Active & Intelligent Packaging Technology Trends
The toolbox
Index of advertisers
The list
BXP - Vol 3 No 7 October 2019 - Intro
BXP - Vol 3 No 7 October 2019 - BB1
BXP - Vol 3 No 7 October 2019 - BB2
BXP - Vol 3 No 7 October 2019 - BXP - Vol 3 No 7 October 2019
BXP - Vol 3 No 7 October 2019 - Cover2
BXP - Vol 3 No 7 October 2019 - 1
BXP - Vol 3 No 7 October 2019 - Contents
BXP - Vol 3 No 7 October 2019 - 3
BXP - Vol 3 No 7 October 2019 - 4
BXP - Vol 3 No 7 October 2019 - 5
BXP - Vol 3 No 7 October 2019 - Editor's letter
BXP - Vol 3 No 7 October 2019 - 7
BXP - Vol 3 No 7 October 2019 - 8
BXP - Vol 3 No 7 October 2019 - 9
BXP - Vol 3 No 7 October 2019 - 10
BXP - Vol 3 No 7 October 2019 - 11
BXP - Vol 3 No 7 October 2019 - Chief Experience Officer Series: Chris Cornyn
BXP - Vol 3 No 7 October 2019 - 13
BXP - Vol 3 No 7 October 2019 - 14
BXP - Vol 3 No 7 October 2019 - 15
BXP - Vol 3 No 7 October 2019 - 16
BXP - Vol 3 No 7 October 2019 - Debate: How Brand And Marketing Experts Can Better Reach Generation Z
BXP - Vol 3 No 7 October 2019 - 18
BXP - Vol 3 No 7 October 2019 - 19
BXP - Vol 3 No 7 October 2019 - Active & Intelligent Packaging Technology Trends
BXP - Vol 3 No 7 October 2019 - 21
BXP - Vol 3 No 7 October 2019 - 22
BXP - Vol 3 No 7 October 2019 - Index of advertisers
BXP - Vol 3 No 7 October 2019 - The list
BXP - Vol 3 No 7 October 2019 - Cover3
BXP - Vol 3 No 7 October 2019 - Cover4
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