BXP - Vol 4 No 4 May/June 2020 - 11

11

idea's merit. That was, until we reached this

Through the new product launch, Allen

O'Bryan, ANP-C, playfully quips about her

"Sarah doesn't sleep very much," Claire

time, when every brand realized that we're all

and O'Bryan are seeking to democratize

partner Sarah Allen, MD. Ever the medical

going to have to change our business models

medical-grade professional skincare to

doctor, Allen, with a laugh that conveys an

a bit to survive."

all customers-no matter how busy. "Like

understanding that O'Bryan's remark was

It's one thing to have an idea, even an

our customers," Allen says, "We know it's

about showing respect for Allen's productiv-

idea with buy-in, and another to bring that

difficult to find the time to go and sit in a

ity, quickly states she gets the recommended

idea to fruition. "Ideas without execution are,

waiting room to get your skincare and then

amount of sleep. "I get 8 hours a night," Allen

well, that's all they are," Allen comments. "The

run back to the physician's office to pick up

says. "I may work until I go to sleep, but I have

questions that would race through my mind

products that you can only get from a physi-

to get eight hours in."

at night were, 'How are we going to execute

cian's office."

The power duo are behind The Skin Clique
brand and its brand new subscription service,
The Beauty Knocks Box, which builds upon

this? How do we make this new product flawless and the customer journey seamless?'"
Allen credits much of the launch's success

The new packaged offering gives customers the benefits of 24/7 access to their
very own physician, nurse practitioner or

the concept of a doctor's house call. "I have

to O'Bryan. "Claire is very protective of our

physician assistant and being able to order

found that house calls are a special way to

brand," Allen explains. "I consider Claire to be

medical-grade products through delivery

connect with my patients. That's when people

our head of branding, and she was rightfully

and communication vehicles that fit into their

open up-allowing us to not only help with

protective of the process from start to finish."

lives versus one that patients have to adapt

the aesthetic portion of their lives, but also

O'Bryan notes that overall collaboration was

their lives around.

wellness in its entirety," Allen explains. "We

essential, and both women credit the efforts

created The Beauty Knocks Box as an exten-

of all partners, including each other (as Allen

subscription box play to both ladies passions:

sion of our medical practice-our patients

and O'Bryan always have each other's back),

O'Bryan's passion for patient education, and

already welcome us into their homes through

the paper company, Aaron Mayberry and Dan

Allen's passion for giving medical profession-

The Skin Clique-and this allows us to bring

Romanow.

als, especially women, more flexible career

medical-grade skincare to more patients."
The Beauty Knocks Box is The Skin

"Aaron played virtually every role of an
inhouse graphic department," O'Bryan cred-

O'Bryan notes that the clinic and the

options.
"I've been very lucky, Linda, in my medical

Clique's flagship subscription box that deliv-

its. "We couldn't have even sourced all the

career to have strong female mentors," Allen

ers physician curated, medical-grade skincare

different design jobs because he did so much

says, "but I recognize that not everyone is

products directly to consumers quarterly.

and so many different things for us, from

so lucky. By teaching resident physicians

Each box is $99 and includes a variety of skin-

building our brand's website to our shipper

and through The Skin Clique, I try to return

care lines only available through physicians

design. Aaron worked with us through all the

the graciousness given to me. A part of the

and licensed providers. All products are hand-

changes. For one project, I remember giving

reason Claire and I created this business is to

picked by a physician or nurse practitioner

him 17 edits, and he was able to have them

create more flexible working opportunities

at The Skin Clique based on the patient's

done the next day. We couldn't have done this

for medical professionals. I have four girls, so

skincare needs, which are determined by a

without Aaron: He is very talented."

I know it can be difficult to do for your career

consultation quiz through its website.

Allen adds, "We had Claire and me, Aaron
and Dan on the calls. Because everyone was

and family, and not all women are as lucky as
me when it comes to their medical careers."

The right time, the right partners

on the phone, we caught so many details.

Garnering buy-in from partners to create the

For example, Dan noticed the pink ink would

15 months since the business' founding, The

box wasn't easy. "All these medical-grade

look different on the kraft-so he suggested a

Skin Clique has launched services through-

skincare brands are very protective of how

different Pantone color so that the pink looks

out Georgia, Tennessee and South Carolina,

their products are distributed," O'Bryan ex-

similar on all of our materials from the shipper

where the brand is headquartered. At time

plains. "You can't just put up an online shop

box to the instructional card and more."

of publication and hot off the heels of the

and sell them. So while we toyed with the

That opportunity is growing. In the mere

nationwide launch of The Beauty Knocks Box,

idea to create a curated subscription box for

Democratizing skincare medicine

the brand is readying to launch services in yet

our busy customers, we also knew it would be

Allen and O'Bryan officially launched

another state-North Carolina. ◆

difficult to convince the other brands of the

the Beauty Knocks Box on June 4, 2020.

CXO is a thought leadership series in print and online, where, through the
generous suppor t of our sponsors, we speak with branding, design and
marketing leaders tasked with delivering superior brand experiences.

BXPMagAzine.com


http://bxpmagazine.com/

BXP - Vol 4 No 4 May/June 2020

Table of Contents for the Digital Edition of BXP - Vol 4 No 4 May/June 2020

BXP - Vol 4 No 4 May/June 2020
Editor’s Letter
The Scene
CHIEF EXPERIENCE OFFICER SERIES: DR. SARAH ALLEN, MD, AND CLAIRE O’BRYAN, ANP-C
Research: Men’s Personal Care & Grooming
The 17th Annual Makeover Challenge: Re-imagining Education
Research: COVID-19’s Impact on the Beauty Market
High-tech Storytelling
Insights: Heroism and Innovation
The Toolbox
Index of Advertisers
BXP - Vol 4 No 4 May/June 2020 - Intro
BXP - Vol 4 No 4 May/June 2020 - BXP - Vol 4 No 4 May/June 2020
BXP - Vol 4 No 4 May/June 2020 - Cover2
BXP - Vol 4 No 4 May/June 2020 - 1
BXP - Vol 4 No 4 May/June 2020 - 2
BXP - Vol 4 No 4 May/June 2020 - 3
BXP - Vol 4 No 4 May/June 2020 - 4
BXP - Vol 4 No 4 May/June 2020 - 5
BXP - Vol 4 No 4 May/June 2020 - Editor’s Letter
BXP - Vol 4 No 4 May/June 2020 - 7
BXP - Vol 4 No 4 May/June 2020 - The Scene
BXP - Vol 4 No 4 May/June 2020 - 9
BXP - Vol 4 No 4 May/June 2020 - CHIEF EXPERIENCE OFFICER SERIES: DR. SARAH ALLEN, MD, AND CLAIRE O’BRYAN, ANP-C
BXP - Vol 4 No 4 May/June 2020 - 11
BXP - Vol 4 No 4 May/June 2020 - Research: Men’s Personal Care & Grooming
BXP - Vol 4 No 4 May/June 2020 - 13
BXP - Vol 4 No 4 May/June 2020 - 14
BXP - Vol 4 No 4 May/June 2020 - 15
BXP - Vol 4 No 4 May/June 2020 - The 17th Annual Makeover Challenge: Re-imagining Education
BXP - Vol 4 No 4 May/June 2020 - Research: COVID-19’s Impact on the Beauty Market
BXP - Vol 4 No 4 May/June 2020 - 18
BXP - Vol 4 No 4 May/June 2020 - 19
BXP - Vol 4 No 4 May/June 2020 - 20
BXP - Vol 4 No 4 May/June 2020 - 21
BXP - Vol 4 No 4 May/June 2020 - 22
BXP - Vol 4 No 4 May/June 2020 - 23
BXP - Vol 4 No 4 May/June 2020 - High-tech Storytelling
BXP - Vol 4 No 4 May/June 2020 - 25
BXP - Vol 4 No 4 May/June 2020 - Insights: Heroism and Innovation
BXP - Vol 4 No 4 May/June 2020 - 27
BXP - Vol 4 No 4 May/June 2020 - 28
BXP - Vol 4 No 4 May/June 2020 - 29
BXP - Vol 4 No 4 May/June 2020 - 30
BXP - Vol 4 No 4 May/June 2020 - 31
BXP - Vol 4 No 4 May/June 2020 - 32
BXP - Vol 4 No 4 May/June 2020 - The Toolbox
BXP - Vol 4 No 4 May/June 2020 - 34
BXP - Vol 4 No 4 May/June 2020 - Index of Advertisers
BXP - Vol 4 No 4 May/June 2020 - 36
BXP - Vol 4 No 4 May/June 2020 - Cover3
BXP - Vol 4 No 4 May/June 2020 - Cover4
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