BXP - Vol 4 No 4 May/June 2020 - 2

CONTENTS
M AY/J U N E 2 0 2 0

VOL. 4

NO. 4

ON THE COVER
CHIEF EXPERIENCE OFFICER
SERIES: DR. SARAH ALLEN, MD,
AND CLAIRE O'BRYAN, ANP- C
BY LINDA CASE Y

Power female duo seeks to transform
the medical-grade skincare industry
with a new packaged offering that
extends professional dermatology's
reach beyond the in-person visit

PAG E

10
F E AT U R E S

16

12

Research: Men's Personal Care
& Grooming
Increasing image consciousness
among men expected to drive
the men's grooming
product market

The 17th Annual Makeover
Challenge: Re-imagining
Education
BY LINDA CASE Y

Makeover Challenge teams partner with
nonprofit to rethink ocean conservancy
education for the 2020 contest

17

Research: COVID-19's Impact
on the Beauty Market
B Y E M I LY G E R S T E L L , S O P H I E
MARC H ES SO U, J EN N I FER SC H M I DT
A N D E M M A S PAG N U O LO

A look at how the COVID-19 crisis is
changing the beauty brands, products
and how they are sold

S P E C I A L S E C T I O N : F O C U S O N I N N OVAT I O N

24

High-tech Storytelling
BY K EITH LO RIA

How the traceability of products via
active and intelligent packaging
is key to Mowi's brand

26

Insights:
Heroism and Innovation
Spotlighting the benevolent brands,
incredible innovators and teams
using their skills to help save lives
during the pandemic

M AY/J U N E 2 0 2 0 | B R A N D E X P E R I E N C E

33

The Toolbox
Product focus on smart
and connected packaging

D E PA RT M E N TS
6 Editor's Letter
8 The Scene
35 Index of Advertisers



BXP - Vol 4 No 4 May/June 2020

Table of Contents for the Digital Edition of BXP - Vol 4 No 4 May/June 2020

BXP - Vol 4 No 4 May/June 2020
Editor’s Letter
The Scene
CHIEF EXPERIENCE OFFICER SERIES: DR. SARAH ALLEN, MD, AND CLAIRE O’BRYAN, ANP-C
Research: Men’s Personal Care & Grooming
The 17th Annual Makeover Challenge: Re-imagining Education
Research: COVID-19’s Impact on the Beauty Market
High-tech Storytelling
Insights: Heroism and Innovation
The Toolbox
Index of Advertisers
BXP - Vol 4 No 4 May/June 2020 - Intro
BXP - Vol 4 No 4 May/June 2020 - BXP - Vol 4 No 4 May/June 2020
BXP - Vol 4 No 4 May/June 2020 - Cover2
BXP - Vol 4 No 4 May/June 2020 - 1
BXP - Vol 4 No 4 May/June 2020 - 2
BXP - Vol 4 No 4 May/June 2020 - 3
BXP - Vol 4 No 4 May/June 2020 - 4
BXP - Vol 4 No 4 May/June 2020 - 5
BXP - Vol 4 No 4 May/June 2020 - Editor’s Letter
BXP - Vol 4 No 4 May/June 2020 - 7
BXP - Vol 4 No 4 May/June 2020 - The Scene
BXP - Vol 4 No 4 May/June 2020 - 9
BXP - Vol 4 No 4 May/June 2020 - CHIEF EXPERIENCE OFFICER SERIES: DR. SARAH ALLEN, MD, AND CLAIRE O’BRYAN, ANP-C
BXP - Vol 4 No 4 May/June 2020 - 11
BXP - Vol 4 No 4 May/June 2020 - Research: Men’s Personal Care & Grooming
BXP - Vol 4 No 4 May/June 2020 - 13
BXP - Vol 4 No 4 May/June 2020 - 14
BXP - Vol 4 No 4 May/June 2020 - 15
BXP - Vol 4 No 4 May/June 2020 - The 17th Annual Makeover Challenge: Re-imagining Education
BXP - Vol 4 No 4 May/June 2020 - Research: COVID-19’s Impact on the Beauty Market
BXP - Vol 4 No 4 May/June 2020 - 18
BXP - Vol 4 No 4 May/June 2020 - 19
BXP - Vol 4 No 4 May/June 2020 - 20
BXP - Vol 4 No 4 May/June 2020 - 21
BXP - Vol 4 No 4 May/June 2020 - 22
BXP - Vol 4 No 4 May/June 2020 - 23
BXP - Vol 4 No 4 May/June 2020 - High-tech Storytelling
BXP - Vol 4 No 4 May/June 2020 - 25
BXP - Vol 4 No 4 May/June 2020 - Insights: Heroism and Innovation
BXP - Vol 4 No 4 May/June 2020 - 27
BXP - Vol 4 No 4 May/June 2020 - 28
BXP - Vol 4 No 4 May/June 2020 - 29
BXP - Vol 4 No 4 May/June 2020 - 30
BXP - Vol 4 No 4 May/June 2020 - 31
BXP - Vol 4 No 4 May/June 2020 - 32
BXP - Vol 4 No 4 May/June 2020 - The Toolbox
BXP - Vol 4 No 4 May/June 2020 - 34
BXP - Vol 4 No 4 May/June 2020 - Index of Advertisers
BXP - Vol 4 No 4 May/June 2020 - 36
BXP - Vol 4 No 4 May/June 2020 - Cover3
BXP - Vol 4 No 4 May/June 2020 - Cover4
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