BXP - Vol 4 No 4 May/June 2020 - 27

27

cases but just 21% of the population. And the economic effects

helping combat the health and economic impact of COVID-19

of COVID-19 are also falling unequally on these communities. In

on the Latino community, from creating food delivery programs

April, 16.7% of Black and 18.9% of Latino Americans were out of

to offering mental health services via telemedicine portals."

work, compared to a national rate of 14.7%. For workers of color,

"COVID-19 has once again put a spotlight on the deep-

especially women, who account for a disproportionate number

rooted health and economic disparities that have long faced

of essential service workers, plans to reopen pose a significant

communities of color," says Steven Williams, CEO, PepsiCo

public health risk."

Foods North America. "These inequities existed well before

Funds are going to local affiliates of UnidosUS (formerly
known as National Council of La Raza) and the National
Urban League as well as directly to dozens of local nonprofit

coronavirus, and we will continue to do our part and be a
partner to these communities in the months and years ahead."
PepsiCo was also nominated for a BXP Heroes award, a

organizations. "Our long-valued partnership with PepsiCo has

peer-nominated recognition program for industry heroes in

grown even more vital during this time of unprecedented need,"

the brand design and packaging community who used their

says Marc H. Morial, president and CEO of the National Urban

skills and capabilities to make the world a safer place during

League. "PepsiCo's commitment to empowering communities

the COVID-19 crisis, for its work with Product Ventures. As part

of color allows the Urban League Movement to continue paving

of PepsiCo's ongoing efforts to provide relief to people and

a path forward, and to expand and intensify our service as

communities impacted by COVID-19, PepsiCo partnered with

America's economic first responders."

Product Ventures' Prototyping and Realization Lab in Plano,

Janet Murguía, president and CEO of UnidosUS adds, "This

TX, to provide face shields to healthcare workers. As local

commitment from PepsiCo will directly support the UnidosUS

communities were reporting a shortage of personal protective

Esperanza/Hope Fund benefitting our network of affiliated

equipment (PPE) to use in their fight against COVID-19,

community-based organizations that are on the frontlines

PepsiCo and the Product Ventures team were able to leverage

A D V E R T O R I A L

TRENDSETTER

IOT AND DIGITIZATION: TRENDSETTERS
IN PRODUCT PROTECTION
Product protection is no longer only physical (e.g.
tamper evidence), but has reached the next - digital
- level. Interactive verification systems, that can
easily be accessed with the customer's smart phone,
provide access to data from the cloud and link
products to the internet. The gap between product
and customer can easily be bridged. Brand owners
are able to communicate directly with customers to
increase loyalty and trust in their brand.
A unique CODIKETT® code for each product allows
to identify every single product. With
a QR code or NFC chip the authenticity of the product can be verified
within seconds. Th is unique identifier
does not only increase security, but is
also successfully used for various end
customer activities such as competitions or bonus programs.
At the same time CODIKETT®, the digital product protection solution from
SECURIKETT®, registers every scan
which permits to identify and retrace

every single product. Track & trace throughout the
entire supply chain reveals all actual distribution
channels. Full analysis of all product movements
generates valuable data for the areas of distribution,
supply chain, marketing and production planning.
Only one code is required to cope with a variety of
challenges such as product integrity, distribution
control (including grey market detection) and enduser experience.
Still every authentication technology is to relying on

an effective tamper protection to avoid being transferred to another (faked) product. SECURIKETT®
offers multifunctional security devices, that provide
tamper evidence, authentication and identification
in one. With its unique one-stopshop concept, SECURIKETT®
combines high tech security labels
with its proprietary cloud software
CODIKETT®.
SECURIKETT® is one of the
world's leading providers of Smart
Packaging solutions, combining
tamper-evidence, security labels
and IoT solutions.
WWW.SECURIKETT.COM
SALES@SECURIKETT.COM


http://WWW.SECURIKETT.COM

BXP - Vol 4 No 4 May/June 2020

Table of Contents for the Digital Edition of BXP - Vol 4 No 4 May/June 2020

BXP - Vol 4 No 4 May/June 2020
Editor’s Letter
The Scene
CHIEF EXPERIENCE OFFICER SERIES: DR. SARAH ALLEN, MD, AND CLAIRE O’BRYAN, ANP-C
Research: Men’s Personal Care & Grooming
The 17th Annual Makeover Challenge: Re-imagining Education
Research: COVID-19’s Impact on the Beauty Market
High-tech Storytelling
Insights: Heroism and Innovation
The Toolbox
Index of Advertisers
BXP - Vol 4 No 4 May/June 2020 - Intro
BXP - Vol 4 No 4 May/June 2020 - BXP - Vol 4 No 4 May/June 2020
BXP - Vol 4 No 4 May/June 2020 - Cover2
BXP - Vol 4 No 4 May/June 2020 - 1
BXP - Vol 4 No 4 May/June 2020 - 2
BXP - Vol 4 No 4 May/June 2020 - 3
BXP - Vol 4 No 4 May/June 2020 - 4
BXP - Vol 4 No 4 May/June 2020 - 5
BXP - Vol 4 No 4 May/June 2020 - Editor’s Letter
BXP - Vol 4 No 4 May/June 2020 - 7
BXP - Vol 4 No 4 May/June 2020 - The Scene
BXP - Vol 4 No 4 May/June 2020 - 9
BXP - Vol 4 No 4 May/June 2020 - CHIEF EXPERIENCE OFFICER SERIES: DR. SARAH ALLEN, MD, AND CLAIRE O’BRYAN, ANP-C
BXP - Vol 4 No 4 May/June 2020 - 11
BXP - Vol 4 No 4 May/June 2020 - Research: Men’s Personal Care & Grooming
BXP - Vol 4 No 4 May/June 2020 - 13
BXP - Vol 4 No 4 May/June 2020 - 14
BXP - Vol 4 No 4 May/June 2020 - 15
BXP - Vol 4 No 4 May/June 2020 - The 17th Annual Makeover Challenge: Re-imagining Education
BXP - Vol 4 No 4 May/June 2020 - Research: COVID-19’s Impact on the Beauty Market
BXP - Vol 4 No 4 May/June 2020 - 18
BXP - Vol 4 No 4 May/June 2020 - 19
BXP - Vol 4 No 4 May/June 2020 - 20
BXP - Vol 4 No 4 May/June 2020 - 21
BXP - Vol 4 No 4 May/June 2020 - 22
BXP - Vol 4 No 4 May/June 2020 - 23
BXP - Vol 4 No 4 May/June 2020 - High-tech Storytelling
BXP - Vol 4 No 4 May/June 2020 - 25
BXP - Vol 4 No 4 May/June 2020 - Insights: Heroism and Innovation
BXP - Vol 4 No 4 May/June 2020 - 27
BXP - Vol 4 No 4 May/June 2020 - 28
BXP - Vol 4 No 4 May/June 2020 - 29
BXP - Vol 4 No 4 May/June 2020 - 30
BXP - Vol 4 No 4 May/June 2020 - 31
BXP - Vol 4 No 4 May/June 2020 - 32
BXP - Vol 4 No 4 May/June 2020 - The Toolbox
BXP - Vol 4 No 4 May/June 2020 - 34
BXP - Vol 4 No 4 May/June 2020 - Index of Advertisers
BXP - Vol 4 No 4 May/June 2020 - 36
BXP - Vol 4 No 4 May/June 2020 - Cover3
BXP - Vol 4 No 4 May/June 2020 - Cover4
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