BXP - Vol 4 No 4 May/June 2020 - 28

FOCUS

I N NOVATION

ON

28

Support from PepsiCo is directed to 15 of the
nation's hardest-hit metro areas with high
populations of Black and Latino residents and
are among the cities where the company has
strong ties and where many of its employees
live and serve, specifically: Baltimore, the
Bay Area, Boston, Chicago, Dallas, Denver,
Detroit, Los Angeles, Memphis, Miami-Dade,
Milwaukee, New Orleans, New York City, St.
Louis and Washington D.C .

cost and produced by contacts he had developed over
Na

anyone to use. His face shield concept was a beautifully

n
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quickly assemble

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relationships to

the years. He unselfishly put the files/die-lines out for

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its long-term

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the right people,

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simple, one-step process to manufacture and one piece."
ag

ue

Andi Gudgeon, who is known for her generosity in the

resources, materials and

greater Cincinnati area and the consumer-facing-brands

equipment to address this issue.

world, was also nominated for her work through a global

Volunteers from both companies convened at PepsiCo's Plano

fiber shield initiative, www.fibershield.org. Partnering with

lab facility, which is a sanitary, food-safe environment, to

Zumbiel Packaging and the paperboard industry, Gudgeon

fabricate, package and ship these face shields to hospitals.

manufactured and distributed more than 200,000 free face

Like Product Ventures and PepsiCo, Tom Newmaster
was nominated for his work with a PA-based consortium of
companies to design, manufacture and distribute face shields,

masks, including 100,000 to New York and surrounding states
at the region's most critical time in the pandemic crisis.
One hero was nominated for his work closer to home or

masks and other PPE products for healthcare workers and first

should we say work. Sarah Carson nominated Tim Ryan of

responders-all donated at no cost. The group, called Berk's

Rohrer Corporation for employee health work across several

PPE Resource Network, received funding from universities,

of the company's divisions and teams. Carson notes, "When

school districts, printers, manufacturers, research centers and

all the stores ran out of sanitizer and cleaning supplies, Tim

design firms. Newmaster actually was nominated several times

stepped in and made sanitizing supplies for all of our facilities.

for a BXP Heroes award.

Tim established plant audits and compiled reports to optimize

In addition to Newmaster's work helping manufacture and

our corporate response. Tim is working with a small group of

distribute face shields, he also helped launched a new hand

employees to test various styles of masks to ensure employee

sanitizer company. In his BXP Community Voice post, "Speed

comfort. His documented protocols served us throughout

and agility-the engines behind the 'new normal'" (www.

this crisis and set us up to manage any future outbreaks. The

bxpmagazine.com/article/speed-and-agility-engines-behind-

results provided an opportunity for continuous improvement,

new-normal), Newmaster explains, "FORCEpkg partnered

but showed that the current COVID plan is working."

with K2 Kinetics to help launch KO-Industries and the KO-

The HLP Klearfold Leadership Team was also nominated

SAFE™ brand. In just 3 weeks, we were able to help them pull

for manufacturing face shields. HLP Klearfold, along with

off something incredible-design and develop the KO-Safe

its parent company, Hip Lik Packaging Products of Hong

brand, set up five different sets of package labels and actually

Kong, repurposed a significant part of their manufacturing

print more than 10,000 labels on our packaging prototyping

capabilities and industry expertise as a mass producer of

equipment. Along with all of the material/component

plastic folding cartons to produce single-use PPE face shields

sourcing challenges-bottles, caps, trigger sprayers and liquid

to be used to help prevent the spread of COVID-19.

ingredients-the product was still on retail shelves within a few
weeks. This company didn't exist until mid/late March 2020."
Newmaster's peers clearly respect his humanitarian and

Peer nominations for BXP Heroes for the brand and
retail communities will open on June 26, 2020, at https://
bit.ly/3hDfqXZ. Nominees from the brand, retail, agency

innovation work, and that respect is mutual. Newmaster

and packaging communities will be honored at a special live

nominated Ed Moeller and his Out Front Project. In his BXP

cocktail reception during the BXPLive! Online, a virtual design

Heroes nomination, Newmaster notes, "Ed understood that

and innovation summit, in August 2020. For more information

something needed to be done, and he knew it had to be

about the networking reception and BXPLive! Online, visit

simple and easy to produce. His efforts also focused on low

www.bxplive.com ◆

M a y / J U N E 2 0 2 0 | B r a n d E x p e r i en c e


http://www.fibershield.org http://www.bxpmagazine.com/article/speed-and-agility-engines-behind/new-normal http://www.bxpmagazine.com/article/speed-and-agility-engines-behind/new-normal http://www.bxpmagazine.com/article/speed-and-agility-engines-behind/new-normal https://bit.ly/3hDfqXZ https://bit.ly/3hDfqXZ http://www.bxplive.com

BXP - Vol 4 No 4 May/June 2020

Table of Contents for the Digital Edition of BXP - Vol 4 No 4 May/June 2020

BXP - Vol 4 No 4 May/June 2020
Editor’s Letter
The Scene
CHIEF EXPERIENCE OFFICER SERIES: DR. SARAH ALLEN, MD, AND CLAIRE O’BRYAN, ANP-C
Research: Men’s Personal Care & Grooming
The 17th Annual Makeover Challenge: Re-imagining Education
Research: COVID-19’s Impact on the Beauty Market
High-tech Storytelling
Insights: Heroism and Innovation
The Toolbox
Index of Advertisers
BXP - Vol 4 No 4 May/June 2020 - Intro
BXP - Vol 4 No 4 May/June 2020 - BXP - Vol 4 No 4 May/June 2020
BXP - Vol 4 No 4 May/June 2020 - Cover2
BXP - Vol 4 No 4 May/June 2020 - 1
BXP - Vol 4 No 4 May/June 2020 - 2
BXP - Vol 4 No 4 May/June 2020 - 3
BXP - Vol 4 No 4 May/June 2020 - 4
BXP - Vol 4 No 4 May/June 2020 - 5
BXP - Vol 4 No 4 May/June 2020 - Editor’s Letter
BXP - Vol 4 No 4 May/June 2020 - 7
BXP - Vol 4 No 4 May/June 2020 - The Scene
BXP - Vol 4 No 4 May/June 2020 - 9
BXP - Vol 4 No 4 May/June 2020 - CHIEF EXPERIENCE OFFICER SERIES: DR. SARAH ALLEN, MD, AND CLAIRE O’BRYAN, ANP-C
BXP - Vol 4 No 4 May/June 2020 - 11
BXP - Vol 4 No 4 May/June 2020 - Research: Men’s Personal Care & Grooming
BXP - Vol 4 No 4 May/June 2020 - 13
BXP - Vol 4 No 4 May/June 2020 - 14
BXP - Vol 4 No 4 May/June 2020 - 15
BXP - Vol 4 No 4 May/June 2020 - The 17th Annual Makeover Challenge: Re-imagining Education
BXP - Vol 4 No 4 May/June 2020 - Research: COVID-19’s Impact on the Beauty Market
BXP - Vol 4 No 4 May/June 2020 - 18
BXP - Vol 4 No 4 May/June 2020 - 19
BXP - Vol 4 No 4 May/June 2020 - 20
BXP - Vol 4 No 4 May/June 2020 - 21
BXP - Vol 4 No 4 May/June 2020 - 22
BXP - Vol 4 No 4 May/June 2020 - 23
BXP - Vol 4 No 4 May/June 2020 - High-tech Storytelling
BXP - Vol 4 No 4 May/June 2020 - 25
BXP - Vol 4 No 4 May/June 2020 - Insights: Heroism and Innovation
BXP - Vol 4 No 4 May/June 2020 - 27
BXP - Vol 4 No 4 May/June 2020 - 28
BXP - Vol 4 No 4 May/June 2020 - 29
BXP - Vol 4 No 4 May/June 2020 - 30
BXP - Vol 4 No 4 May/June 2020 - 31
BXP - Vol 4 No 4 May/June 2020 - 32
BXP - Vol 4 No 4 May/June 2020 - The Toolbox
BXP - Vol 4 No 4 May/June 2020 - 34
BXP - Vol 4 No 4 May/June 2020 - Index of Advertisers
BXP - Vol 4 No 4 May/June 2020 - 36
BXP - Vol 4 No 4 May/June 2020 - Cover3
BXP - Vol 4 No 4 May/June 2020 - Cover4
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