BXP - Vol 4 No 4 May/June 2020 - 8

THE SCENE
News from the brand insights and design worlds

IRI CPG Demand
Index Tracks
Consumer Product
Demand in Wake
of COVID-19 Crisis
IRI CPG Demand Index expands its suite of consumer insight resources to help CPG brands and
retailers understand and navigate shopper behavioral shifts and more amid COVID-19 impacts.
Recent insights from the new CPG Demand Index
include:
§ Overall demand during the week ended April
12 has leveled from the mid-March panic shopping
peak and remains up 13% compared to the prioryear period.
§ Frozen food continues to show the highest
demand levels and is up 31% compared to the
prior year period.
§ Alcohol demand in measured channels
continues at elevated levels, up 27% for the week
ended April 12 compared to the prior-year period,
as consumers are unable to go to bars
and restaurants.
§ Total store non-edibles are down slightly
from the prior-year period as consumers work to
use stockpiles they accumulated in mid-March.
§ The grocery channel remains the destination

New Visual Design
Resource Launches to
Support The Black Lives
Matter Movement
The Black Lives Matter movement has faced significant polarization

winner for food, up 33%, and non-edibles, up 16%,

in certain aspects. To help marketers cultivate a community that is

although the latter is down slightly from week-

as inclusive and inviting as possible, with the understanding that any

ago demand.

action is impactful regardless of the scale of it, a free design resource-

§ Total trips are down 4% and have slowed

#ThisMessageMatters-has been launched to give supporters of the

dramatically from their peak in mid-March. Even

movement a platform to amplify their voices and discover educational

with consumption up, edible trips remain on par

opportunities to share.

compared to a year ago; non-edible trips are

"We decided to start this project because we believed that as

down 3% as consumers work through their stock-

communicators, we have a responsibility to speak out against the

pile of goods.

systemic racism that plagues our country. Injustice anywhere is a threat

§ Against fewer trips are larger baskets when

to justice everywhere," Grova Creative owner Giavona Williams says.

consumers do shop. The size of total store bas-

The site, www.ThisMessageMatters.com, offers visitors an opportunity

kets is up 22%, with edible basket items up 27%

to educate themselves or others; download free materials for protests

even after the panic shopping of mid-March.

and social media; and learn how to donate to various organizations.

M A Y / J U N E 2 0 2 0 | B r an d E x p e r i en c e


http://www.thismessagematters.com

BXP - Vol 4 No 4 May/June 2020

Table of Contents for the Digital Edition of BXP - Vol 4 No 4 May/June 2020

BXP - Vol 4 No 4 May/June 2020
Editor’s Letter
The Scene
CHIEF EXPERIENCE OFFICER SERIES: DR. SARAH ALLEN, MD, AND CLAIRE O’BRYAN, ANP-C
Research: Men’s Personal Care & Grooming
The 17th Annual Makeover Challenge: Re-imagining Education
Research: COVID-19’s Impact on the Beauty Market
High-tech Storytelling
Insights: Heroism and Innovation
The Toolbox
Index of Advertisers
BXP - Vol 4 No 4 May/June 2020 - Intro
BXP - Vol 4 No 4 May/June 2020 - BXP - Vol 4 No 4 May/June 2020
BXP - Vol 4 No 4 May/June 2020 - Cover2
BXP - Vol 4 No 4 May/June 2020 - 1
BXP - Vol 4 No 4 May/June 2020 - 2
BXP - Vol 4 No 4 May/June 2020 - 3
BXP - Vol 4 No 4 May/June 2020 - 4
BXP - Vol 4 No 4 May/June 2020 - 5
BXP - Vol 4 No 4 May/June 2020 - Editor’s Letter
BXP - Vol 4 No 4 May/June 2020 - 7
BXP - Vol 4 No 4 May/June 2020 - The Scene
BXP - Vol 4 No 4 May/June 2020 - 9
BXP - Vol 4 No 4 May/June 2020 - CHIEF EXPERIENCE OFFICER SERIES: DR. SARAH ALLEN, MD, AND CLAIRE O’BRYAN, ANP-C
BXP - Vol 4 No 4 May/June 2020 - 11
BXP - Vol 4 No 4 May/June 2020 - Research: Men’s Personal Care & Grooming
BXP - Vol 4 No 4 May/June 2020 - 13
BXP - Vol 4 No 4 May/June 2020 - 14
BXP - Vol 4 No 4 May/June 2020 - 15
BXP - Vol 4 No 4 May/June 2020 - The 17th Annual Makeover Challenge: Re-imagining Education
BXP - Vol 4 No 4 May/June 2020 - Research: COVID-19’s Impact on the Beauty Market
BXP - Vol 4 No 4 May/June 2020 - 18
BXP - Vol 4 No 4 May/June 2020 - 19
BXP - Vol 4 No 4 May/June 2020 - 20
BXP - Vol 4 No 4 May/June 2020 - 21
BXP - Vol 4 No 4 May/June 2020 - 22
BXP - Vol 4 No 4 May/June 2020 - 23
BXP - Vol 4 No 4 May/June 2020 - High-tech Storytelling
BXP - Vol 4 No 4 May/June 2020 - 25
BXP - Vol 4 No 4 May/June 2020 - Insights: Heroism and Innovation
BXP - Vol 4 No 4 May/June 2020 - 27
BXP - Vol 4 No 4 May/June 2020 - 28
BXP - Vol 4 No 4 May/June 2020 - 29
BXP - Vol 4 No 4 May/June 2020 - 30
BXP - Vol 4 No 4 May/June 2020 - 31
BXP - Vol 4 No 4 May/June 2020 - 32
BXP - Vol 4 No 4 May/June 2020 - The Toolbox
BXP - Vol 4 No 4 May/June 2020 - 34
BXP - Vol 4 No 4 May/June 2020 - Index of Advertisers
BXP - Vol 4 No 4 May/June 2020 - 36
BXP - Vol 4 No 4 May/June 2020 - Cover3
BXP - Vol 4 No 4 May/June 2020 - Cover4
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