BXP - Vol 4 No 5 July 2020 - 24

24

Grupo imasD
www.grupoimasd.com
THE FIRM
We're imasD, a Colombian design studio with a LatinAmerican approach. We were born in 2006 to nudge brands

their packaging and visual identities.
It's been 14 years of challenging brands, six international

and people to face the future with courage. Through research

design awards, three dogs, six countries, more than 278 proj-

and creativity, we design tangible ideas from insights that

ects and a lot of incredible people; we are ready for more!

lead to actionable, human-centered and business-grounded
solutions. From big companies that influence globally, to

THE PROCESS

startups that are changing the world one step at a time, we

We like to say that, at imasD, we work with people, from peo-

work with visionary leaders that believe in the value of design.

ple and for people. This is why we are a talented, passionate

We divide our services in three main processes: pro-

and empathetic team that has in common the purpose of

spective, strategy and design. Through prospective meth-

generating an impact and supporting the positive growth of

odologies, we help brands to project themselves into the

industries.

future by tracing a vision to guide their growth. Through the

Our base is teamwork. When we start a project, we make

construction of solid and impactful strategies, we define the

the client a part of us and we help them find the common

core of the brands and the ways to create real connections

ground where its business objectives and people's needs

with people. Finally, through design, we make solutions tan-

meet.

gible and strengthen brands' purpose-communications with

J U LY 2 0 2 0 | B r a n d E x p e r i e n c e

The process of all our projects is divided into three


http://www.grupoimasd.com

BXP - Vol 4 No 5 July 2020

Table of Contents for the Digital Edition of BXP - Vol 4 No 5 July 2020

BXP - Vol 4 No 5 July 2020
Editor’s Letter
The Scene
Insights Eco- and socially-minded marketing and design
CHIEF EXPERIENCE OFFICER SERIES: JENNIFER GIANNOTTI-GENES
Colors of the World
The 17th Annual Makeover Challenge
The Conversation
The Toolbox: Product focus on eco packaging
Index of Advertisers
BXP - Vol 4 No 5 July 2020 - Intro
BXP - Vol 4 No 5 July 2020 - CT1
BXP - Vol 4 No 5 July 2020 - CT2
BXP - Vol 4 No 5 July 2020 - BXP - Vol 4 No 5 July 2020
BXP - Vol 4 No 5 July 2020 - Cover2
BXP - Vol 4 No 5 July 2020 - 1
BXP - Vol 4 No 5 July 2020 - 2
BXP - Vol 4 No 5 July 2020 - 3
BXP - Vol 4 No 5 July 2020 - 4
BXP - Vol 4 No 5 July 2020 - 5
BXP - Vol 4 No 5 July 2020 - Editor’s Letter
BXP - Vol 4 No 5 July 2020 - 7
BXP - Vol 4 No 5 July 2020 - The Scene
BXP - Vol 4 No 5 July 2020 - Insights Eco- and socially-minded marketing and design
BXP - Vol 4 No 5 July 2020 - 10
BXP - Vol 4 No 5 July 2020 - 11
BXP - Vol 4 No 5 July 2020 - CHIEF EXPERIENCE OFFICER SERIES: JENNIFER GIANNOTTI-GENES
BXP - Vol 4 No 5 July 2020 - 13
BXP - Vol 4 No 5 July 2020 - 14
BXP - Vol 4 No 5 July 2020 - 15
BXP - Vol 4 No 5 July 2020 - Colors of the World
BXP - Vol 4 No 5 July 2020 - 17
BXP - Vol 4 No 5 July 2020 - 18
BXP - Vol 4 No 5 July 2020 - 19
BXP - Vol 4 No 5 July 2020 - 20
BXP - Vol 4 No 5 July 2020 - The 17th Annual Makeover Challenge
BXP - Vol 4 No 5 July 2020 - 22
BXP - Vol 4 No 5 July 2020 - 23
BXP - Vol 4 No 5 July 2020 - 24
BXP - Vol 4 No 5 July 2020 - 25
BXP - Vol 4 No 5 July 2020 - 26
BXP - Vol 4 No 5 July 2020 - 27
BXP - Vol 4 No 5 July 2020 - The Conversation
BXP - Vol 4 No 5 July 2020 - 29
BXP - Vol 4 No 5 July 2020 - 30
BXP - Vol 4 No 5 July 2020 - The Toolbox: Product focus on eco packaging
BXP - Vol 4 No 5 July 2020 - Index of Advertisers
BXP - Vol 4 No 5 July 2020 - Cover3
BXP - Vol 4 No 5 July 2020 - Cover4
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