BXP - Vol 4 No 6 August/September 2020 - 14

14

ingredients are organic and/or naturally derived. They are

cannabis company, Jack Herer Brands, and son of the legend

produced in partnership with Abstrax, a leader in the research,

himself. "While we've been limited to selling our products

development, and production of botanically-derived and

domestically, [through CandleBudz] we can now share our

cannabis-inspired terpenes. "We collaborated with industry

terps with canna-curious people as well as with cannabis

leaders and master cultivators to analyze the most popular

connoisseurs across the globe."

genetics," says Max Koby, CEO of Abstrax. "We have mapped

Herer's father, Jack, was a legendary cannabis pioneer who

over 400 terpene and aroma compounds to truly replicate the

was arrested 34 times before he was finally jailed. It's when he

aromas and flavors of each brand's cannabis strain. Through

was in prison that he wrote the book "The Emperor Wears No

this process, we discovered previously unknown compounds

Clothes," which was instrumental to the legalization move-

that allow us to produce more precise cannabis terpene aro-

ment by breaking stereotypes about the benefits of cannabis

mas for mainstream commercial products."

and hemp.

PARTNERSHIPS WITH LEGENDS ELEVATE EXPERIENCES

pensary experience mentioned earlier by Jordan. The fruity

Jordan's knack for partnerships is what is taking the Candle-

-floral fragrance has an energizing aroma, with a scent that

Budz brand over the top. He has crafted licensing agreements

begins with a citrus lemon note and follows with the smell of

with legendary cannabis brands such as Josh D, Sherbinskis

the cannabis flower. The primary and secondary packaging

and Jack Herer Brands.

twin Jack Herer Brand's, from the jar to the carton.

The Original Jack Herer candle aims to replicate the dis-

The first product to result from one of CandleBudz's

The brand Josh D is rooted in the work of its founder,

partnership? The Original Jack Herer candle. This

industry pioneer Josh Del Rosso. Known best in the cannabis

collaboration brings a completely legal Jack Herer cannabis

community for cultivating the OG Kush varietal since 1996.

experience to the masses. "CandleBudz candles are a

Much like Josh D, the brand Sherbinskis is very much an

great way to light up a whole new generation of cannabis

extension of its founder, Mario Guzman, aka Mr. Sherbinski.

lovers," says Dan Herer, founder and CEO of the celebrated

Customers come to Sherbinskis for its innovative cannabis

A U G U S T/ S E P T E M B E R 2 0 2 0 | B R A N D E X P E R I E N C E



BXP - Vol 4 No 6 August/September 2020

Table of Contents for the Digital Edition of BXP - Vol 4 No 6 August/September 2020

BXP - Vol 4 No 6 August/september 2020
Editor’s Letter
The Scene
Chief Experience Officer Series: Joe Hodas
Innovative Startup Leverages a Knack for Partnerships and Wicked Designs to Disrupt the Candle Market
A Look at Branding and Package Design for the Legalized Cannabis Market
A Multi-Part Series About Marketing to Modern Families
The Toolbox: Product Focus on Packaging for Cannabis
Index of Advertisers
BXP - Vol 4 No 6 August/September 2020 - Intro
BXP - Vol 4 No 6 August/September 2020 - BB1
BXP - Vol 4 No 6 August/September 2020 - BB2
BXP - Vol 4 No 6 August/September 2020 - BXP - Vol 4 No 6 August/september 2020
BXP - Vol 4 No 6 August/September 2020 - Cover2
BXP - Vol 4 No 6 August/September 2020 - 1
BXP - Vol 4 No 6 August/September 2020 - 2
BXP - Vol 4 No 6 August/September 2020 - 3
BXP - Vol 4 No 6 August/September 2020 - 4
BXP - Vol 4 No 6 August/September 2020 - 5
BXP - Vol 4 No 6 August/September 2020 - Editor’s Letter
BXP - Vol 4 No 6 August/September 2020 - 7
BXP - Vol 4 No 6 August/September 2020 - The Scene
BXP - Vol 4 No 6 August/September 2020 - 9
BXP - Vol 4 No 6 August/September 2020 - Chief Experience Officer Series: Joe Hodas
BXP - Vol 4 No 6 August/September 2020 - 11
BXP - Vol 4 No 6 August/September 2020 - 12
BXP - Vol 4 No 6 August/September 2020 - Innovative Startup Leverages a Knack for Partnerships and Wicked Designs to Disrupt the Candle Market
BXP - Vol 4 No 6 August/September 2020 - 14
BXP - Vol 4 No 6 August/September 2020 - 15
BXP - Vol 4 No 6 August/September 2020 - A Look at Branding and Package Design for the Legalized Cannabis Market
BXP - Vol 4 No 6 August/September 2020 - 17
BXP - Vol 4 No 6 August/September 2020 - 18
BXP - Vol 4 No 6 August/September 2020 - A Multi-Part Series About Marketing to Modern Families
BXP - Vol 4 No 6 August/September 2020 - 20
BXP - Vol 4 No 6 August/September 2020 - 21
BXP - Vol 4 No 6 August/September 2020 - 22
BXP - Vol 4 No 6 August/September 2020 - 23
BXP - Vol 4 No 6 August/September 2020 - 24
BXP - Vol 4 No 6 August/September 2020 - 25
BXP - Vol 4 No 6 August/September 2020 - The Toolbox: Product Focus on Packaging for Cannabis
BXP - Vol 4 No 6 August/September 2020 - 27
BXP - Vol 4 No 6 August/September 2020 - Index of Advertisers
BXP - Vol 4 No 6 August/September 2020 - Cover3
BXP - Vol 4 No 6 August/September 2020 - Cover4
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