BXP - Vol 4 No 6 August/September 2020 - 16

C INE C AM / SHUTTE R STOC K.C OM

16

igh
Hon
Design

A shot of the
City Cannabis
Company retail
dispensary store
front located in
the Cambie Village
neighborhood of
Vancouver framed
by trees

A look at branding and package design for the legalized cannabis market
BY KEITH LORIA

At time of publication, cannabis is legal for adult use in 11 states

of the company. "Everyone is using the same ingredients and

and Washington, D.C., and the industry continues to grow as

packaging, but we wanted to break that mold. After much

cannabis legislation continues on in many others. Canada has

deliberation, we landed on an edgy, rectangular box-directly

even made it legal in 10 provinces and three territories.

opposing the traditional round tincture bottle. Furthermore,

The Hemp Business Journal predicts the CBD market will

we had our packaging custom-designed to look like the 'B' in

increase to $2.1 billion in consumer sales this year alone and

our logo. We even chose hemp for the material to stay true to

that number is only expected to rise in the years ahead as

our brand, which is deeply rooted in nature."

more companies get involved each month. It's no wonder that

The packaging also incorporates a sleeve section inside

cannabis companies are focusing on branding and packaging

the box to place Batch's glass tinctures in, which ensures they

to ensure their product stands out among the crowd.

stay safe during shipping.

AVOIDING COMMODITIZATION

CBD users, which led to us placing key information on the

Batch by Wisconsin Hemp Scientific recently underwent a

inside and back of the B-box (dosing, terpene profile, etc.),"

major rebranding, which involved an upgrade in packaging

Mistrioty says. "Overall, we think having the custom pack-

to a custom box in the shape of the company's logo made

aging really adds to our customers' experience. It keeps our

completely out of fully recyclable hemp.

brand top of mind and doubles as a handy quick guide for

"We also knew that some of our customers are first time

"We noticed that the CBD industry is quickly becoming
commoditized," says Dennis Mistrioty, CEO and co-founder

those not already familiar with CBD products."
Additionally, because the company sells only online, the

A U G U S T/ S E P T E M B E R 2 0 2 0 | B R A N D E X P E R I E N C E


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BXP - Vol 4 No 6 August/September 2020

Table of Contents for the Digital Edition of BXP - Vol 4 No 6 August/September 2020

BXP - Vol 4 No 6 August/september 2020
Editor’s Letter
The Scene
Chief Experience Officer Series: Joe Hodas
Innovative Startup Leverages a Knack for Partnerships and Wicked Designs to Disrupt the Candle Market
A Look at Branding and Package Design for the Legalized Cannabis Market
A Multi-Part Series About Marketing to Modern Families
The Toolbox: Product Focus on Packaging for Cannabis
Index of Advertisers
BXP - Vol 4 No 6 August/September 2020 - Intro
BXP - Vol 4 No 6 August/September 2020 - BB1
BXP - Vol 4 No 6 August/September 2020 - BB2
BXP - Vol 4 No 6 August/September 2020 - BXP - Vol 4 No 6 August/september 2020
BXP - Vol 4 No 6 August/September 2020 - Cover2
BXP - Vol 4 No 6 August/September 2020 - 1
BXP - Vol 4 No 6 August/September 2020 - 2
BXP - Vol 4 No 6 August/September 2020 - 3
BXP - Vol 4 No 6 August/September 2020 - 4
BXP - Vol 4 No 6 August/September 2020 - 5
BXP - Vol 4 No 6 August/September 2020 - Editor’s Letter
BXP - Vol 4 No 6 August/September 2020 - 7
BXP - Vol 4 No 6 August/September 2020 - The Scene
BXP - Vol 4 No 6 August/September 2020 - 9
BXP - Vol 4 No 6 August/September 2020 - Chief Experience Officer Series: Joe Hodas
BXP - Vol 4 No 6 August/September 2020 - 11
BXP - Vol 4 No 6 August/September 2020 - 12
BXP - Vol 4 No 6 August/September 2020 - Innovative Startup Leverages a Knack for Partnerships and Wicked Designs to Disrupt the Candle Market
BXP - Vol 4 No 6 August/September 2020 - 14
BXP - Vol 4 No 6 August/September 2020 - 15
BXP - Vol 4 No 6 August/September 2020 - A Look at Branding and Package Design for the Legalized Cannabis Market
BXP - Vol 4 No 6 August/September 2020 - 17
BXP - Vol 4 No 6 August/September 2020 - 18
BXP - Vol 4 No 6 August/September 2020 - A Multi-Part Series About Marketing to Modern Families
BXP - Vol 4 No 6 August/September 2020 - 20
BXP - Vol 4 No 6 August/September 2020 - 21
BXP - Vol 4 No 6 August/September 2020 - 22
BXP - Vol 4 No 6 August/September 2020 - 23
BXP - Vol 4 No 6 August/September 2020 - 24
BXP - Vol 4 No 6 August/September 2020 - 25
BXP - Vol 4 No 6 August/September 2020 - The Toolbox: Product Focus on Packaging for Cannabis
BXP - Vol 4 No 6 August/September 2020 - 27
BXP - Vol 4 No 6 August/September 2020 - Index of Advertisers
BXP - Vol 4 No 6 August/September 2020 - Cover3
BXP - Vol 4 No 6 August/September 2020 - Cover4
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