BXP - Vol 4 No 6 August/September 2020 - 17

17

BATCH by Wisconsin
Hemp Scientific
rebranded to
the shape of the
company's logo in
packaging made
completely out of
fully recyclable
hemp.

importance of the packaging is amplified in his opinion.
"We don't get to have a smiling face handing someone

Further, the company want consumers to connect with
the brand at first sight incorporating packaging that conveys

their product or ringing them up at a cash register," Mistri-

its core values. That starts with sustainability, as City Trees

oty says. "In many ways, unboxing our CBD product is the

aims to provide high-quality cannabis products that enhance

first tangible experience the consumer has with our brand.

people's lives all while giving back to where it takes from.

Making a great first impression is vital. It's a way to separate
yourself from the competition."

"We wanted to create something that is visually appealing
and as sustainable as possible," Binder says. "Also, we wanted
to create packaging that consumers would be able to keep

BUILDING ON A BRAND'S PERSONALITY

and use to store other items when the product is finished,

Jourdan Binder, creative director of City Trees, a Southern

this way we achieve a long-term consumer experience. Being

Nevada-based cannabis cultivation, production and distribu-

visible is key to being top of mind."

tion company, recently spearheaded new packaging design.
City Trees new packaging aims to reflect the brand ethos

David Gauger of Gauger Associates was tasked with
designing the new packaging for Autumn Brands, a licensed

incorporating design details that demonstrate the adven-

California cannabis cultivator, and focused on a mindful, ho-

turous, human, conscious and forward-thinking values that

listic approach to design.

represent the cannabis brand.
"We used a topography design to help tell our outdoor

"The look is clean and contemporary," Gauger says. "The
logo is meant to convey human balance, while the deep

adventure story while using the thin lines and the base colors

orange gradation communicates warmth and well-being. The

of charcoal and cream with the pop of neon green to bring in

tagline-'Inhale. Exhale. Smile.'-completes this idea of holis-

our city vibes," Binder says. "Our strategy is to create some-

tic health and a positive mindset."

thing that will speak to who we are as a brand and make

Gauger started his design process by thinking about the

it easy for our customers to know what we are all about.

four "C's"-Who is the Customer? What are the rules and

Brands that make people feel a strong, positive emotional

expectations of the Category? How are we effected by Con-

connection are going to gain loyal fans in the long run."

textual influences or trends? And, finally, what is it about

BXPMAGAZINE.COM


https://www.bxpmagazine.com/

BXP - Vol 4 No 6 August/September 2020

Table of Contents for the Digital Edition of BXP - Vol 4 No 6 August/September 2020

BXP - Vol 4 No 6 August/september 2020
Editor’s Letter
The Scene
Chief Experience Officer Series: Joe Hodas
Innovative Startup Leverages a Knack for Partnerships and Wicked Designs to Disrupt the Candle Market
A Look at Branding and Package Design for the Legalized Cannabis Market
A Multi-Part Series About Marketing to Modern Families
The Toolbox: Product Focus on Packaging for Cannabis
Index of Advertisers
BXP - Vol 4 No 6 August/September 2020 - Intro
BXP - Vol 4 No 6 August/September 2020 - BB1
BXP - Vol 4 No 6 August/September 2020 - BB2
BXP - Vol 4 No 6 August/September 2020 - BXP - Vol 4 No 6 August/september 2020
BXP - Vol 4 No 6 August/September 2020 - Cover2
BXP - Vol 4 No 6 August/September 2020 - 1
BXP - Vol 4 No 6 August/September 2020 - 2
BXP - Vol 4 No 6 August/September 2020 - 3
BXP - Vol 4 No 6 August/September 2020 - 4
BXP - Vol 4 No 6 August/September 2020 - 5
BXP - Vol 4 No 6 August/September 2020 - Editor’s Letter
BXP - Vol 4 No 6 August/September 2020 - 7
BXP - Vol 4 No 6 August/September 2020 - The Scene
BXP - Vol 4 No 6 August/September 2020 - 9
BXP - Vol 4 No 6 August/September 2020 - Chief Experience Officer Series: Joe Hodas
BXP - Vol 4 No 6 August/September 2020 - 11
BXP - Vol 4 No 6 August/September 2020 - 12
BXP - Vol 4 No 6 August/September 2020 - Innovative Startup Leverages a Knack for Partnerships and Wicked Designs to Disrupt the Candle Market
BXP - Vol 4 No 6 August/September 2020 - 14
BXP - Vol 4 No 6 August/September 2020 - 15
BXP - Vol 4 No 6 August/September 2020 - A Look at Branding and Package Design for the Legalized Cannabis Market
BXP - Vol 4 No 6 August/September 2020 - 17
BXP - Vol 4 No 6 August/September 2020 - 18
BXP - Vol 4 No 6 August/September 2020 - A Multi-Part Series About Marketing to Modern Families
BXP - Vol 4 No 6 August/September 2020 - 20
BXP - Vol 4 No 6 August/September 2020 - 21
BXP - Vol 4 No 6 August/September 2020 - 22
BXP - Vol 4 No 6 August/September 2020 - 23
BXP - Vol 4 No 6 August/September 2020 - 24
BXP - Vol 4 No 6 August/September 2020 - 25
BXP - Vol 4 No 6 August/September 2020 - The Toolbox: Product Focus on Packaging for Cannabis
BXP - Vol 4 No 6 August/September 2020 - 27
BXP - Vol 4 No 6 August/September 2020 - Index of Advertisers
BXP - Vol 4 No 6 August/September 2020 - Cover3
BXP - Vol 4 No 6 August/September 2020 - Cover4
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