BXP - Vol 4 No 6 August/September 2020 - 6

FROM THE EDITOR

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AHEAD OF HER TIME
This month, we spotlight an ongoing conversation BXP is having with David
Lemley, author of Beloved and Dominant Brands: The Brand Ecosystem that
Drives Better-for-you Brands from One of Many to Category Prominence.
In that interview, published on pages 19 to 25, Lemley details a project started
by actress, author and entrepreneur Tia Mowry, who has been in the public eye
for over two decades, having starred in the hit television series Sister, Sister.
She remains a cultural icon with more than 14 million followers across all social
platforms and stars in Netflix's Family Reunion. Lemley explains that Mowry is so
keyed into the social zeitgeist that she has long recognized the need to deliver
wellness products to people traditionally overlooked by the health and wellness
industry. Mowry launched this before the pandemic hit with full force in the
U.S. and before the death of George Floyd. She already knew that underserved
communities needed more options to improve their immunity before COVID-19
was a household term in American homes.
Mowry partnered with BioSchwartz, an industry-leading health and wellness
e-commerce company, to debut Anser supplements on January 30, 2020. "I
started working with BioSchwartz to build on my vision. We worked with their
panel of scientists and experts to create a premium, affordable and inclusive
supplement that everyone can benefit from," co-Founder Tia Mowry states.
"Anser is a proactive wellness tool that's easily incorporated into your day-today life. From the young professional to the beauty-conscious consumer or the
mommy-to-be, Anser supplements provide an easy solution for women to take
control of their health." The first three formulations in the Anser collection are
Women's Multivitamins, Prenatal Formulas and Beauty Supplements.
Every day, I am humbled by the good work of the consumer packaged goods
industry, and through this pandemic, I am amazed at how the forward-thinking
actions of brand leaders have helped society. Thank you to all the BXP readers
who have shared the stories with us of what and why they continue to innovate,
and keep those stories coming by either contacting us directly or participating
in our citizen journalism program-Community Voice-accessible through www.
bxpmagazine.com/community-voice, by becoming a contributing author.

Linda Casey
EDITOR-IN-CHIEF

A U G U S T/ S E P T E M B E R 2 0 2 0 | B R A N D E X P E R I E N C E


http://www.bxpmagazine.com/community-voice http://www.bxpmagazine.com/community-voice

BXP - Vol 4 No 6 August/September 2020

Table of Contents for the Digital Edition of BXP - Vol 4 No 6 August/September 2020

BXP - Vol 4 No 6 August/september 2020
Editor’s Letter
The Scene
Chief Experience Officer Series: Joe Hodas
Innovative Startup Leverages a Knack for Partnerships and Wicked Designs to Disrupt the Candle Market
A Look at Branding and Package Design for the Legalized Cannabis Market
A Multi-Part Series About Marketing to Modern Families
The Toolbox: Product Focus on Packaging for Cannabis
Index of Advertisers
BXP - Vol 4 No 6 August/September 2020 - Intro
BXP - Vol 4 No 6 August/September 2020 - BB1
BXP - Vol 4 No 6 August/September 2020 - BB2
BXP - Vol 4 No 6 August/September 2020 - BXP - Vol 4 No 6 August/september 2020
BXP - Vol 4 No 6 August/September 2020 - Cover2
BXP - Vol 4 No 6 August/September 2020 - 1
BXP - Vol 4 No 6 August/September 2020 - 2
BXP - Vol 4 No 6 August/September 2020 - 3
BXP - Vol 4 No 6 August/September 2020 - 4
BXP - Vol 4 No 6 August/September 2020 - 5
BXP - Vol 4 No 6 August/September 2020 - Editor’s Letter
BXP - Vol 4 No 6 August/September 2020 - 7
BXP - Vol 4 No 6 August/September 2020 - The Scene
BXP - Vol 4 No 6 August/September 2020 - 9
BXP - Vol 4 No 6 August/September 2020 - Chief Experience Officer Series: Joe Hodas
BXP - Vol 4 No 6 August/September 2020 - 11
BXP - Vol 4 No 6 August/September 2020 - 12
BXP - Vol 4 No 6 August/September 2020 - Innovative Startup Leverages a Knack for Partnerships and Wicked Designs to Disrupt the Candle Market
BXP - Vol 4 No 6 August/September 2020 - 14
BXP - Vol 4 No 6 August/September 2020 - 15
BXP - Vol 4 No 6 August/September 2020 - A Look at Branding and Package Design for the Legalized Cannabis Market
BXP - Vol 4 No 6 August/September 2020 - 17
BXP - Vol 4 No 6 August/September 2020 - 18
BXP - Vol 4 No 6 August/September 2020 - A Multi-Part Series About Marketing to Modern Families
BXP - Vol 4 No 6 August/September 2020 - 20
BXP - Vol 4 No 6 August/September 2020 - 21
BXP - Vol 4 No 6 August/September 2020 - 22
BXP - Vol 4 No 6 August/September 2020 - 23
BXP - Vol 4 No 6 August/September 2020 - 24
BXP - Vol 4 No 6 August/September 2020 - 25
BXP - Vol 4 No 6 August/September 2020 - The Toolbox: Product Focus on Packaging for Cannabis
BXP - Vol 4 No 6 August/September 2020 - 27
BXP - Vol 4 No 6 August/September 2020 - Index of Advertisers
BXP - Vol 4 No 6 August/September 2020 - Cover3
BXP - Vol 4 No 6 August/September 2020 - Cover4
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