VOL. 10 NO. 2
14 DESIGNER’S CORNER
by Marcus Hewitt Marcus Hewitt of Dragon Rouge unveils a system for better communication of product ingredients for superb package designs.
16 SUSTAINABLY SPEAKING
by Wendy Jedlicka Good, sustainable packaging ideas are all around us. We just need to recognize Mother Nature as both mentor and measure.
Flying Dog Brewery’s art director returns the fierceness to the craft beer’s package designs.
The Charms of Color
Explore the ways color is used in food packaging to influence consumers.
4 6 EDITOR’S LETTER FRONT PANEL
Beyond the Morning After
A new container showcases CodeBlue’s true identity.
10 SNAPSHOTS 34 PRODUCT FOCUS: FLEXIBLE PACKAGING 38 ON PACKAGEDESIGN MAG.COM 39 DATEBOOK 39 INDEX OF ADVERTISERS 40 GLOBESPOTTING
by Lynn Dornblaser Self-heating cans aren’t just for coffee anymore. The active packaging technology is now being used to deliver hot, fast and portable snacks for Australians on the go.
Look, Listen, Create
Luxe Pack returns to New York with more to inspire a creative’s muse.
ON THE COVER Sports-recovery drink CodeBlue moves from
slim aluminum cans to easy-grip PET bottles with colorful shrink sleeves. On page 28, read about how the new packages deliver a more commanding presence on shelf and prevent consumers from incorrectly categorizing the beverage as an energy drink. 2
Table of Contents for the Digital Edition of Package Design - March 2012