Package Design - March 2012 - (Page 4)

FROM THE EDITOR by LInDa casEy 11262 Cornell Park dr. Cincinnati, oh 45242 Rewarding Refresh T his month, Package Design’s digital edition gets some new packaging of its own. Powered by Nxtbook, our new digital edition offers a greatly improved electronic reading experience. It’s easier to navigate, offers more convenient reading options and is ready to share. We even improved how you get to our digital magazine. After arriving at, scroll down and look for the bright blue box on the right side of the screen. Click on the photo of this month’s issue, and you’ll be transported to the digital edition. Once there, you can subscribe to the digital version of Package Design via a bright yellow button. A contents tab at the bottom of the screen makes it easy to navigate directly to our departments and features, including this month’s case study on how CodeBlue fixed its branding problem by changing its packaging structure (page 28) and the Designer’s Corner column by Marcus Hewitt of Dragon Rouge, where he examines the role ingredients play in package design (page 14). As a tablet owner, I’m thrilled to introduce three reading experiences for Android and iOS devices—online via Web browser, online via the Nxtbook Nxstand app and offline via the app. Being especially excited about the offline option, I downloaded the iPad app to take another ST Media Group design publication—Boutique Design—for a spin. The app was easy to download and so was the issue. The four-button icon-based menu is very intuitive. After setting up the app to connect with Twitter, I only needed to tap on a speech balloon icon to tweet a story link. Our digital edition isn’t the only enhancement we’ve made. Package Design has expanded our editorial team! Ben P. Rosenfield joins us as managing editor. In addition to more than 13 years of experience, he brings an extensive background in graphic arts. I look forward to learning what you think of our improvements and always welcome suggestions on how we can serve you better. Editorial dEpartmEnt Editor-in-ChiEf Linda Casey managing Editor Ben P. rosenfield ContriButing Editor Patrick henry art dirECtor Laura mohr ProduCtion Coordinator Linda Volz 513-263-9398 SalES dEpartmEnt PuBLishEr Julie okon 317-564-8475 / fax: 513-744-6909 assoCiatE PuBLishEr John t. Lyons iii 770-955-2923 / fax: 610-296-1553 CorporatE Staff PrEsidEnt tedd swormstedt dEsign grouP EditoriaL dirECtor Kristin d. Zeit PaCKagE dEsign suBsCriPtion sErViCEs P.o. Box 1060 skokie, iL 60076 P: (847) 763-4938 f: (847) 763-9030 rEPrints / E-Prints / PLaquEs mark Kissling 513-263-9399 sTay In TOUcH wITH Us by: Email: LinkedIn: Package Design Magazine Facebook: Packagedesign Mag Twitter: packagedesignmg (no “a” in “mg”) PacKaGE DEsIGn (Issn 1554-6772) is published 10 times annually by sT Media Group International Inc., 11262 cornell Park Dr., cincinnati, OH 45242-1812. Telephone: (513) 421-2050, Fax: (513) 362-0317. no charge for subscriptions to qualified individuals. annual rate for subscriptions to non-qualified individuals in the U.s.a.: $48 UsD. annual rate for subscriptions in canada: $76 UsD (includes GsT & postage); all other countries: $98 (Int’l mail) payable in U.s. funds. Printed in the U.s.a. copyright 2012, by sT Media Group International Inc. all rights reserved. The contents of this publication may not be reproduced in whole or in part without the consent of the publisher. The publisher is not responsible for product claims and representations. POsTMasTER: send address changes to: Package Design, P.O. box 1060, skokie, IL 60076. change of address: send old address label along with new address to Package Design, P.O. box 1060, skokie, IL 60076. For single copies or back issues: contact Debbie Reed at (513) 263-9356 or Debbie.Reed@sTMediaGroup. com. subscription services:, Fax: (847) 763-9030, Phone: (847) 763-4938, new subscriptions: www.packagedesignmag. com/subscribe. 4 march 2012

Table of Contents for the Digital Edition of Package Design - March 2012

Package Design - March 2012
Editor’s Letter
Front Panel
Designer’s Corner
Sustainably Speaking
Recaptured Passion
The Charms of Color
Beyond the Morning After
Look, Listen, Create
Product Focus: Flexible Packaging
On Packagedesign
Index of Advertisers

Package Design - March 2012