Package Design - April 2012 - 30

Proof of
Virtual and physical prototypes help designers refine a package’s looks and ensure its manufacturability.
and-crafting physical mock-ups isn’t the only way package designers and brand owners can test their package designs and structures. Today, they have traditional comps, digitally printed package samples and virtual prototypes in their design toolboxes. Each of these methods has its own strengths. To understand how each technique helps the design process, Package Design takes a look at three prototypes— each using a different primary manufacturing technology and for a different target market.

By Linda Casey

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Crafting a Beauty of a Brand
When beauty brand GeoGirl (Irvine, CA) wanted to create a tween cosmetics line to be sold in Walmart, it sought the services of Susan Hunter from Brash (New York, NY) to refine the branding and package design and Lisa McGowan from Color by Number (New York, NY) to create 3-D comps. The line debuted on Walmart shelves in early 2011 with a look that was fun, yet not childish, and emphasized the line’s natural ingredients and recyclable packaging in a colorful way.
1 The clear packaging for the GeoGirl F2F MoistureTint was filled with product so the brand could see how the product color works with the other colors in the design. 2 Instead of approximating the look of kraft paper using graphics, Color by Number hand-crafted kraftpaper components. This allowed GeoGirl to test both the look and feel of the package design. 3 Color by Number airbrushed the colorful graphics onto the GR8 Hair shampoo bottles.

For more inFormation, visit
Brash, www.brashcreative.com Color by Number, www.colorbynumberdesign.com

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APRIL 2012

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Package Design - April 2012

Table of Contents for the Digital Edition of Package Design - April 2012

Package Design - April 2012
Contents
From the Editor
Front Panel
Snapshots
Designer's Corner
Certifiable, and Proud of It
Prescription for Profits
Far Beyond Farming
The Promise of Technology
Proof of Concepts
Product Focus: Glass & Rigid Plastic
Online Now
Datebook
Index of Advertisers
Globespotting
Package Design - April 2012 - Intro
Package Design - April 2012 - Package Design - April 2012
Package Design - April 2012 - Cover2
Package Design - April 2012 - 1
Package Design - April 2012 - Contents
Package Design - April 2012 - 3
Package Design - April 2012 - From the Editor
Package Design - April 2012 - 5
Package Design - April 2012 - Front Panel
Package Design - April 2012 - 7
Package Design - April 2012 - 8
Package Design - April 2012 - 9
Package Design - April 2012 - Snapshots
Package Design - April 2012 - 11
Package Design - April 2012 - 12
Package Design - April 2012 - 13
Package Design - April 2012 - Designer's Corner
Package Design - April 2012 - 15
Package Design - April 2012 - 16
Package Design - April 2012 - 17
Package Design - April 2012 - Certifiable, and Proud of It
Package Design - April 2012 - 19
Package Design - April 2012 - 20
Package Design - April 2012 - 21
Package Design - April 2012 - Prescription for Profits
Package Design - April 2012 - 23
Package Design - April 2012 - Far Beyond Farming
Package Design - April 2012 - 25
Package Design - April 2012 - 26
Package Design - April 2012 - 27
Package Design - April 2012 - The Promise of Technology
Package Design - April 2012 - 29
Package Design - April 2012 - Proof of Concepts
Package Design - April 2012 - 31
Package Design - April 2012 - 32
Package Design - April 2012 - 33
Package Design - April 2012 - Product Focus: Glass & Rigid Plastic
Package Design - April 2012 - 35
Package Design - April 2012 - 36
Package Design - April 2012 - 37
Package Design - April 2012 - Online Now
Package Design - April 2012 - Index of Advertisers
Package Design - April 2012 - Globespotting
Package Design - April 2012 - Cover3
Package Design - April 2012 - Cover4
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