Package Design - May 2012 - 2

CONTENTS

MAY 2012
VOL. 10 NO. 4

COLUMNS
20 CONVERTER’S CORNER
by Nick Carafa How to cut package manufacturing costs of your designs.

22 SUSTAINABLY SPEAKING
by Tim James Marketing the eco attributes of bottles for big branding wins.

52 FIELD NOTES
The Package Design community comments on premium packaging for Dorset Cereals bars.

24 FEATURES
24

DEPARTMENTS
4 8 FROM THE EDITOR FRONT PANEL

Opposites Attract
by Deborah Donberg Kimora Lee Simmons’ skin-care line makes a strong, fitting statement.

16 SNAPSHOTS 46 PRODUCT FOCUS: LABELS 51 DATEBOOK 51 INDEX OF ADVERTISERS

28

2012 Makeover Challenge, sponsored by Hazen Paper Company
by Linda Casey Meet the brand and the competitors in our annual design contest.

34

The Joy of SFX
by Patrick Henry Special effects deliver competitive differentiation to packaged goods.

22

ON THE COVER Moët et Chandon
serves up a new champagne concept that’s sure to get bubbly fans talking, in packaging that’s silky soft to the touch. Ice Imperial is a casual daytime drink that’s meant to be served over ice. Its shrinksleeved bottle helps protect the beverage from light, and tiny metallic bubbles, which cover the full-body label, catch that same light to make sure Ice Imperial is sparkling inside and out. Read more on page 16.

HBA PRESHOW PLANNER
HBA GLOBAL EXPO, JUNE 19-21, NEW YORK CITY

H-1 H-3 H-4 H-6 H-7

Overview IPDA Preview Conference Schedule Q&A with an IPDA winner 20-Year Retrospective

2

MAY 2012



Package Design - May 2012

Table of Contents for the Digital Edition of Package Design - May 2012

Package Design - May 2012
Contents
From the Editor
Front Panel
Snapshots
Converter’s Corner
Sustainably Speaking
Opposites Attract
2012 Makeover Challenge, Sponsored by Hazen Paper Company
The Joy of SFX
HBA Global Expo Overview
IPDA Preview
Conference Schedule
Q&A with an IPDA winner
20-Year Restrspective
Product Focus: Labels
Datebook
Ndex of Advertisers
Field Notes
Package Design - May 2012 - Intro
Package Design - May 2012 - Package Design - May 2012
Package Design - May 2012 - Cover2
Package Design - May 2012 - 1
Package Design - May 2012 - Contents
Package Design - May 2012 - 3
Package Design - May 2012 - From the Editor
Package Design - May 2012 - 5
Package Design - May 2012 - 6
Package Design - May 2012 - 7
Package Design - May 2012 - Front Panel
Package Design - May 2012 - 9
Package Design - May 2012 - 10
Package Design - May 2012 - 11
Package Design - May 2012 - 12
Package Design - May 2012 - 13
Package Design - May 2012 - 14
Package Design - May 2012 - 15
Package Design - May 2012 - Snapshots
Package Design - May 2012 - 17
Package Design - May 2012 - 18
Package Design - May 2012 - 19
Package Design - May 2012 - Converter’s Corner
Package Design - May 2012 - 21
Package Design - May 2012 - Sustainably Speaking
Package Design - May 2012 - BI1
Package Design - May 2012 - BI2
Package Design - May 2012 - 23
Package Design - May 2012 - Opposites Attract
Package Design - May 2012 - 25
Package Design - May 2012 - 26
Package Design - May 2012 - 27
Package Design - May 2012 - 2012 Makeover Challenge, Sponsored by Hazen Paper Company
Package Design - May 2012 - 29
Package Design - May 2012 - 30
Package Design - May 2012 - 31
Package Design - May 2012 - 32
Package Design - May 2012 - 33
Package Design - May 2012 - The Joy of SFX
Package Design - May 2012 - 35
Package Design - May 2012 - 36
Package Design - May 2012 - 37
Package Design - May 2012 - 38
Package Design - May 2012 - HBA Global Expo Overview
Package Design - May 2012 - H2
Package Design - May 2012 - IPDA Preview
Package Design - May 2012 - Conference Schedule
Package Design - May 2012 - H5
Package Design - May 2012 - Q&A with an IPDA winner
Package Design - May 2012 - 20-Year Restrspective
Package Design - May 2012 - Product Focus: Labels
Package Design - May 2012 - 47
Package Design - May 2012 - 48
Package Design - May 2012 - 49
Package Design - May 2012 - 50
Package Design - May 2012 - Ndex of Advertisers
Package Design - May 2012 - Field Notes
Package Design - May 2012 - Cover3
Package Design - May 2012 - Cover4
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