VOL. 10 NO. 5
15 STUDENT SHOWCASE
by LInda Casey Two-piece shipper securely transports and beautifully displays produce.
16 SUSTAINABLY SPEAKING
by Kevin Diegel Three easy tips for designing greener packages.
36 FIELD NOTES
Experts weigh in on Diet Coke’s risqué promotional packaging.
Eyes on the Prize
by Keith Loria Marchon3D’s award-winning vision for its 3-D glasses POP display.
4 6 FROM THE EDITOR FRONT PANEL
This Spud’s for You
by Noel Jeffrey Walmart’s new potato bags help consumers plan healthier meals.
10 SNAPSHOTS 30 PRODUCT FOCUS: COMPONENTS—CAPS, SEALS AND HANDLES 35 DATEBOOK 35 INDEX OF ADVERTISERS
Packaging Gets Personal
by Darin Painter Digital printing treats a chocolate brand to new opportunities.
by Patrick Henry Plastic additives help designers build creativity into the package.
First Order of Business
by Linda Casey How to best communicate price on multi-unit packages.
ON THE COVER In less than
six months, Paul Yip, art director for Marchon3D (New York, NY), created primary packaging, a point-of-purchase display and a vending machine to market its 3-D glasses in movie theaters worldwide. The result is a design aesthetic that not only spanned these three very different branding vehicles but also strengthened each’s marketing mojo. Read more on page 18. 2
Table of Contents for the Digital Edition of Package Design - June 2012