Package Design - November 2012 - 10

SNAPSHOTS

15 Minutes of Fame
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Limited-edition can commemorates pop-art anniversary.
esign and history come full circle as Campbell Soup Company introduces limited-edition tomato soup cans to commemorate the 50th anniversary of Andy Warhol’s 1962 famed 32 Campbell’s Soup Cans. The condensed Tomato soup cans have labels with a nod to Warhol’s original artwork featuring shelf popping color combinations in orange and blue, and pink and teal. Launched this fall, the limited-edition cans are available exclusively through Target locations nationwide and sell for $.75 per 10.75-oz. can, while supplies last. Deutsch Design Works designed the stunningly vibrant labels to reflect Warhol’s pop-art style produced under license from The Andy Warhol Foundation, a not-for-profit corporation that promotes the visual arts. Steve Goldman, general manager of Deutsch Design Works, comments on the design as a, “fun project designers love to do.”

Exotic Comfort-food
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Jaali Bean aims to send your tastebuds on a journey.
aali Bean plans to take fresh market stores by storm with its Indian-inspired packaged foods, with plans to expand its line in local and national chains. The heart of the brand revolves around accessibility and comfort, with ready-to-eat meals and make-at-home kits designed for busy home cooks. Packaging designed by Kaleidoscope presents an inviting design influenced by “Indian culture in a sophisticated, yet playful way,” Colin Shanks, marketing and sales coordinator for Kaleidoscope, which designed the packages, states. Customers are encouraged to discover new flavors in the comfort of their own home with help from the convenient multiserving jars and die-cut lentil kit packaging. A contemporary color palette rich in texture and modern appeal attracts the curious customer in their journey to discover new flavors. The health-conscious customer can rest assured—clear and concise graphics on the make-at-home and ready-to-eat packaging indicates Jaali Bean’s high protein, low fat and all natural ingredients. Jaali Bean offers a new and exciting option for the growing number of vegetarian, vegan, and gluten-free dieters, as research from Mintel shows “40% of the population now seeks meat-free options for one or more meals a week.” The name Jaali Bean is rooted in “the Hindi word jaali. The idea of taking something hard—like preparing a homemade Indian meal and transforming it into something beautiful,” continues Shanks. The ready-to-eat and make-at-home kit package designs evoke a fresh, homemade feel. A signature spoon graphic is featured and conveys a sense of sharing at mealtime. “The emblems and seals have clever and sophisticated details that tie back to the brand to create an ownable pattern,” says Shanks. Indian heritage and the enticement of a culinary journey run throughout and echo the company’s mantra, Accessible India.

Ed Carolan, Campbell North America vice president and general manager, reflects on the decision to launch the limited-edition golden anniversary can: “Campbell’s Condensed soup is an iconic brand. And thanks to Andy Warhol’s inspired paintings, Campbell’s soup will always be linked to the Pop Art movement.”

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Package Design - November 2012

Table of Contents for the Digital Edition of Package Design - November 2012

Package Design - November 2012
Contents
Editor's Letter
Front Panel
Snapshots
Converter's Corner
Sustainably Speaking
Do No Harm
Improving Your End-Game
Design Tech Products: Eco Materials and Packages
Packaging a Talent Agency
Beer Up
Product Focus: Software
Datebook
Index of Advertisers
Field Notes
Package Design - November 2012 - Intro
Package Design - November 2012 - Package Design - November 2012
Package Design - November 2012 - Cover2
Package Design - November 2012 - 1
Package Design - November 2012 - Contents
Package Design - November 2012 - 3
Package Design - November 2012 - Editor's Letter
Package Design - November 2012 - 5
Package Design - November 2012 - 6
Package Design - November 2012 - 7
Package Design - November 2012 - Front Panel
Package Design - November 2012 - 9
Package Design - November 2012 - Snapshots
Package Design - November 2012 - 11
Package Design - November 2012 - Converter's Corner
Package Design - November 2012 - 13
Package Design - November 2012 - Sustainably Speaking
Package Design - November 2012 - 15
Package Design - November 2012 - Do No Harm
Package Design - November 2012 - 17
Package Design - November 2012 - 18
Package Design - November 2012 - 19
Package Design - November 2012 - Improving Your End-Game
Package Design - November 2012 - 21
Package Design - November 2012 - 22
Package Design - November 2012 - Design Tech Products: Eco Materials and Packages
Package Design - November 2012 - 24
Package Design - November 2012 - 25
Package Design - November 2012 - Packaging a Talent Agency
Package Design - November 2012 - 27
Package Design - November 2012 - Beer Up
Package Design - November 2012 - 29
Package Design - November 2012 - 30
Package Design - November 2012 - 31
Package Design - November 2012 - Product Focus: Software
Package Design - November 2012 - 33
Package Design - November 2012 - 34
Package Design - November 2012 - Index of Advertisers
Package Design - November 2012 - Field Notes
Package Design - November 2012 - Cover3
Package Design - November 2012 - Cover4
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