Package Design - December 2012 - 2

CONTENTS

DECEMBER 2012
VOL. 10 NO. 10

COLUMNS
9 SUSTAINABLY SPEAKING
By Victor Bell What those confusing recycling logos really mean, and how to utilize them correctly in your packaging.

10 STUDENT SHOWCASE
By Linda Casey Specialty packaging for the Vienna Symphony Orchestra is designed to be a cut above.

18 FEATURES
12

32 FIELD NOTES
By Linda Casey Is this functional-beverage’s packaging equally as effective as the product?

Magic in the Details
By Linda Casey The wait is over! We reveal the winner of the 2012 Makeover Challenge, sponsored by Hazen Paper Company.

DEPARTMENTS
4 5 7 EDITOR’S LETTER FRONT PANEL SNAPSHOTS

16

Set to Sell
By Ted Mininni Six signs that a licensed brand’s packaging is headed for disaster.

25 PRODUCT FOCUS: DIGITAL PRINTING 31 DATEBOOK 31 INDEX OF ADVERTISERS

18

Burning Bright
By Patrick Henry With zero ink yet vibrant appeal, foil stamping sets this candle packaging apart.

5

22

Working on the Railroad
By David Litwak Out with the old and in with the new. Outdated train packaging gets the ‘caboose.’

ON THE COVER With Czech folkart inspired color combinations and baking utensil graphics, Makeover Challenge competitor Pulp+Wire took a familial direction by paying attention to details. This year’s competition is sponsored by Hazen Paper Company and competing design firms included Bailey Brand Consulting, DiDonato Design, Jenn David Design and Pulp+Wire. Read more on page 12

24

Structural Engagement
By Stuart Leslie Done right, shape and structure can fuel brand loyalty and sales.

2

DECEMBER 2012



Package Design - December 2012

Table of Contents for the Digital Edition of Package Design - December 2012

Package Design - December 2012
Contents
Editor's Letter
Front Panel
Snapshots
Sustainably Speaking
Student Showcase
Magic in the Details
Set to Sell
Burning Bright
Working on the Railroad
Structural Engagement
Product Focus: Digital Printing
Datebook
Index of Advertisers
Field Notes
Package Design - December 2012 - Intro
Package Design - December 2012 - Package Design - December 2012
Package Design - December 2012 - Cover2
Package Design - December 2012 - 1
Package Design - December 2012 - Contents
Package Design - December 2012 - 3
Package Design - December 2012 - Editor's Letter
Package Design - December 2012 - Front Panel
Package Design - December 2012 - 6
Package Design - December 2012 - Snapshots
Package Design - December 2012 - 8
Package Design - December 2012 - Sustainably Speaking
Package Design - December 2012 - Student Showcase
Package Design - December 2012 - 11
Package Design - December 2012 - Magic in the Details
Package Design - December 2012 - Insert1
Package Design - December 2012 - Insert2
Package Design - December 2012 - 13
Package Design - December 2012 - 14
Package Design - December 2012 - 15
Package Design - December 2012 - Set to Sell
Package Design - December 2012 - 17
Package Design - December 2012 - Burning Bright
Package Design - December 2012 - 19
Package Design - December 2012 - 20
Package Design - December 2012 - 21
Package Design - December 2012 - Working on the Railroad
Package Design - December 2012 - 23
Package Design - December 2012 - Structural Engagement
Package Design - December 2012 - Product Focus: Digital Printing
Package Design - December 2012 - 26
Package Design - December 2012 - 27
Package Design - December 2012 - 28
Package Design - December 2012 - 29
Package Design - December 2012 - 30
Package Design - December 2012 - Index of Advertisers
Package Design - December 2012 - Field Notes
Package Design - December 2012 - Cover3
Package Design - December 2012 - Cover4
https://www.nxtbookmedia.com