Package Design - January/February 2013 - 13

If package designers and brand owners broaden their
horizons about ink media and font specifics, the results can
be both beautiful and sustainable—in ways that are very
marketable to shoppers who care about the environment.
Gothic uses the least ink in comparable situations,
even less than EcoFont, which was second. And
Century Gothic 10 uses 40% less ink than Arial 11.
The notion of choosing fonts based on ink usage
will ruffle some feathers and might even run afoul
of a brand’s typography standards. Our hunch is
that if a brand started using lower-ink fonts to save
natural resources, it might also want to demand
lower pricing from its print partners, knowing that
they’re using less ink.
But this is putting the cart before the horse. For
now, it’s exciting to know that soy-based inks are

taking root deeply and that there could be additional, exciting sustainability and cost benefits if
we take a long, hard look at the typefaces that have
already served us so well, many for centuries. PD
For articles on similar topics, visit the Sustainability
channel on PackageDesignMag.com.

Marc Levine is print quality group manager of Schawk Inc.
(www.schawk.com), a provider of brand development and
deployment services, enabling companies of all sizes to connect their brands with consumers.

G3 fully automated and unattended.

Digital cutting has never been so productive.
The Zünd board handling system, designed for fully automated production of signage, displays, packaging, etc.,
further accentuates the advantages of digital cutting. This option, typical of the Zünd cutter concept, is highly
modular and can be implemented gradually. More information at www.zund.com
See it in our showroom … the Zünd G3 with total automation.

ID

E-F

O R M AT I M A

GI

N
G

W

Zund America, Inc.
5068 W. Ashland Way
Franklin, WI 53132
T 414 433 0700
F 414 433 0800
infous@zund.com
www.zund.com



Package Design - January/February 2013

Table of Contents for the Digital Edition of Package Design - January/February 2013

Package Design - January/February 2013
Contents
Editor's Letter
Front Panel
Snapshots
Sustainably Speaking
Converters Corner
Tracking Authenticity
Anti-Conterfeiting, Track-and-Trace Products
Great Expectations
Instant Gratification
In-House Printing Equipment and Supplies
Product Focus: Special Effects for Packaging
Datebook
Index of Advertisers
Field Notes
Package Design - January/February 2013 - Intro
Package Design - January/February 2013 - BB1
Package Design - January/February 2013 - BB2
Package Design - January/February 2013 - Package Design - January/February 2013
Package Design - January/February 2013 - Cover2
Package Design - January/February 2013 - 1
Package Design - January/February 2013 - Contents
Package Design - January/February 2013 - 3
Package Design - January/February 2013 - Editor's Letter
Package Design - January/February 2013 - 5
Package Design - January/February 2013 - Front Panel
Package Design - January/February 2013 - 7
Package Design - January/February 2013 - Snapshots
Package Design - January/February 2013 - 9
Package Design - January/February 2013 - 10
Package Design - January/February 2013 - 10a
Package Design - January/February 2013 - 10b
Package Design - January/February 2013 - 11
Package Design - January/February 2013 - Sustainably Speaking
Package Design - January/February 2013 - 13
Package Design - January/February 2013 - Converters Corner
Package Design - January/February 2013 - 14a
Package Design - January/February 2013 - 14b
Package Design - January/February 2013 - 15
Package Design - January/February 2013 - Tracking Authenticity
Package Design - January/February 2013 - 17
Package Design - January/February 2013 - 18
Package Design - January/February 2013 - 19
Package Design - January/February 2013 - Anti-Conterfeiting, Track-and-Trace Products
Package Design - January/February 2013 - 21
Package Design - January/February 2013 - Great Expectations
Package Design - January/February 2013 - 23
Package Design - January/February 2013 - Instant Gratification
Package Design - January/February 2013 - 25
Package Design - January/February 2013 - 26
Package Design - January/February 2013 - 27
Package Design - January/February 2013 - In-House Printing Equipment and Supplies
Package Design - January/February 2013 - 29
Package Design - January/February 2013 - Product Focus: Special Effects for Packaging
Package Design - January/February 2013 - 31
Package Design - January/February 2013 - 32
Package Design - January/February 2013 - 33
Package Design - January/February 2013 - 34
Package Design - January/February 2013 - Index of Advertisers
Package Design - January/February 2013 - Field Notes
Package Design - January/February 2013 - Cover3
Package Design - January/February 2013 - Cover4
https://www.nxtbookmedia.com