CONTENTS JAN/FEB 2013 VOL. 11 NO. 1 COLUMNS 12 SUSTAINABLY SPEAKING By Marc Levine Keying in on ink savings to boost eco credentials 14 CONVERTERS CORNER By Ryan Falkman Smarter collaboration for rush jobs 36 FIELD NOTES By Linda Casey Can the right packaging make olives a cool on-the-go treat? 8 DEPARTMENTS FEATURES 22 Tracking Authenticity 4 EDITOR’S LETTER By Danielle Beurteaux Learn how to protect your brand with trace-and-trace technologies. 16 6 FRONT PANEL 8 SNAPSHOTS Great Expectations 20 ANTI-COUNTERFEITING, TRACK-AND-TRACE PRODUCTS By Danielle Gensburg Packaging redesign conveys healthy eating and bold flavor. 24 28 IN-HOUSE PRINTING EQUIPMENT AND SUPPLIES Instant Gratification By Patrick Henry Digital package printing expand creative possibilities, cost efficiency and flexibility. 9 30 PRODUCT FOCUS: SPECIAL EFFECTS FOR PACKAGING 35 DATEBOOK 35 INDEX OF ADVERTISERS ON THE COVER With sights on conveying the flavors and distinctive crunch of its baked chips, Kettle Brand redesigned Bakes’ bags in bold colors and graphics that highlight the chips’ slice/season/bake cooking process. Read more about the evolution of the packaging on page 22. 2 JANUARY/FEBRUARY 2013