Package Design - January/February 2013 - 2

CONTENTS

JAN/FEB 2013
VOL. 11 NO. 1

COLUMNS
12 SUSTAINABLY SPEAKING
By Marc Levine
Keying in on ink savings
to boost eco credentials

14 CONVERTERS CORNER
By Ryan Falkman
Smarter collaboration
for rush jobs

36 FIELD NOTES
By Linda Casey
Can the right packaging
make olives a cool
on-the-go treat?

8

DEPARTMENTS

FEATURES

22

Tracking Authenticity

4

EDITOR’S LETTER

By Danielle Beurteaux
Learn how to protect your brand
with trace-and-trace technologies.

16

6

FRONT PANEL

8

SNAPSHOTS

Great Expectations

20 ANTI-COUNTERFEITING,
TRACK-AND-TRACE
PRODUCTS

By Danielle Gensburg
Packaging redesign conveys
healthy eating and bold flavor.

24

28 IN-HOUSE PRINTING
EQUIPMENT AND SUPPLIES

Instant Gratification
By Patrick Henry
Digital package printing expand
creative possibilities, cost efficiency
and flexibility.

9

30 PRODUCT FOCUS:
SPECIAL EFFECTS
FOR PACKAGING
35 DATEBOOK
35 INDEX OF ADVERTISERS

ON THE COVER
With sights on conveying the flavors
and distinctive crunch of its baked
chips, Kettle Brand redesigned Bakes’
bags in bold colors and graphics that
highlight the chips’ slice/season/bake
cooking process. Read more about the
evolution of the packaging on page 22.

2

JANUARY/FEBRUARY 2013



Package Design - January/February 2013

Table of Contents for the Digital Edition of Package Design - January/February 2013

Package Design - January/February 2013
Contents
Editor's Letter
Front Panel
Snapshots
Sustainably Speaking
Converters Corner
Tracking Authenticity
Anti-Conterfeiting, Track-and-Trace Products
Great Expectations
Instant Gratification
In-House Printing Equipment and Supplies
Product Focus: Special Effects for Packaging
Datebook
Index of Advertisers
Field Notes
Package Design - January/February 2013 - Intro
Package Design - January/February 2013 - BB1
Package Design - January/February 2013 - BB2
Package Design - January/February 2013 - Package Design - January/February 2013
Package Design - January/February 2013 - Cover2
Package Design - January/February 2013 - 1
Package Design - January/February 2013 - Contents
Package Design - January/February 2013 - 3
Package Design - January/February 2013 - Editor's Letter
Package Design - January/February 2013 - 5
Package Design - January/February 2013 - Front Panel
Package Design - January/February 2013 - 7
Package Design - January/February 2013 - Snapshots
Package Design - January/February 2013 - 9
Package Design - January/February 2013 - 10
Package Design - January/February 2013 - 10a
Package Design - January/February 2013 - 10b
Package Design - January/February 2013 - 11
Package Design - January/February 2013 - Sustainably Speaking
Package Design - January/February 2013 - 13
Package Design - January/February 2013 - Converters Corner
Package Design - January/February 2013 - 14a
Package Design - January/February 2013 - 14b
Package Design - January/February 2013 - 15
Package Design - January/February 2013 - Tracking Authenticity
Package Design - January/February 2013 - 17
Package Design - January/February 2013 - 18
Package Design - January/February 2013 - 19
Package Design - January/February 2013 - Anti-Conterfeiting, Track-and-Trace Products
Package Design - January/February 2013 - 21
Package Design - January/February 2013 - Great Expectations
Package Design - January/February 2013 - 23
Package Design - January/February 2013 - Instant Gratification
Package Design - January/February 2013 - 25
Package Design - January/February 2013 - 26
Package Design - January/February 2013 - 27
Package Design - January/February 2013 - In-House Printing Equipment and Supplies
Package Design - January/February 2013 - 29
Package Design - January/February 2013 - Product Focus: Special Effects for Packaging
Package Design - January/February 2013 - 31
Package Design - January/February 2013 - 32
Package Design - January/February 2013 - 33
Package Design - January/February 2013 - 34
Package Design - January/February 2013 - Index of Advertisers
Package Design - January/February 2013 - Field Notes
Package Design - January/February 2013 - Cover3
Package Design - January/February 2013 - Cover4
https://www.nxtbookmedia.com