Package Design - January/February 2013 - 32

PRODUCT FOCUS

SPECIAL EFFECTS

|
}

10

10

Specialty Coating
www.curtispackaging.com

8

This paperboard substrate coating measures
99 Gloss Units, the highest gloss available for
printed materials, and can be applied up to 250
microns in polymer height, 100 times higher
than traditional UV coatings. Variable density
capabilities ranging from 1 to 100%, allow for
both high-gloss and more “matte” finishes in a
single pass. It also offers enhancement for
underlying colors through the “lens effect.”
Digital technology allows for full customization
on both short and long runs. Future product
offerings in this series will include glitter, spot
flocking and lenticular effects.

Transfer Metallized Paper
www.hazen.com
Mirror-like silver and/or hypnotioc holographic
effects in combination with white motion etchings
can be used to create packaging graphics with
dramatic 3-D effects. Packaging is transformed
from a protective vessel to an artform that adds
value and allure to the brand and the product.
The Hazen transfer metallizing process adds less
than .01% to the thickness of the paper, and
Hazen Envirofoil is certified recyclable.

11

11

Embossed Labels and Packages

Hot Stamping Foil

www.wspackaging.com

www.kurz.de

9

Labels and packages finished with a variety of
embossing techniques, such as blind- and
print-embossing, to embossed foil treatments.
These finishing techniques add visual and tactile
depth, which helps set a brand apart. They create graphical intrigue that captures consumer
attention at the shelf and enhance brand value.

The hot stamping foil design SB Aquadrops
shows lenses as casually arranged water drops in
a variety of shapes and sizes. The special feature
of this design is that the drops refract the light in
various directions. The lenses thus exhibit amazingly dynamic color and movement effects.
32

JANUARY/FEBRUARY 2013



Package Design - January/February 2013

Table of Contents for the Digital Edition of Package Design - January/February 2013

Package Design - January/February 2013
Contents
Editor's Letter
Front Panel
Snapshots
Sustainably Speaking
Converters Corner
Tracking Authenticity
Anti-Conterfeiting, Track-and-Trace Products
Great Expectations
Instant Gratification
In-House Printing Equipment and Supplies
Product Focus: Special Effects for Packaging
Datebook
Index of Advertisers
Field Notes
Package Design - January/February 2013 - Intro
Package Design - January/February 2013 - BB1
Package Design - January/February 2013 - BB2
Package Design - January/February 2013 - Package Design - January/February 2013
Package Design - January/February 2013 - Cover2
Package Design - January/February 2013 - 1
Package Design - January/February 2013 - Contents
Package Design - January/February 2013 - 3
Package Design - January/February 2013 - Editor's Letter
Package Design - January/February 2013 - 5
Package Design - January/February 2013 - Front Panel
Package Design - January/February 2013 - 7
Package Design - January/February 2013 - Snapshots
Package Design - January/February 2013 - 9
Package Design - January/February 2013 - 10
Package Design - January/February 2013 - 10a
Package Design - January/February 2013 - 10b
Package Design - January/February 2013 - 11
Package Design - January/February 2013 - Sustainably Speaking
Package Design - January/February 2013 - 13
Package Design - January/February 2013 - Converters Corner
Package Design - January/February 2013 - 14a
Package Design - January/February 2013 - 14b
Package Design - January/February 2013 - 15
Package Design - January/February 2013 - Tracking Authenticity
Package Design - January/February 2013 - 17
Package Design - January/February 2013 - 18
Package Design - January/February 2013 - 19
Package Design - January/February 2013 - Anti-Conterfeiting, Track-and-Trace Products
Package Design - January/February 2013 - 21
Package Design - January/February 2013 - Great Expectations
Package Design - January/February 2013 - 23
Package Design - January/February 2013 - Instant Gratification
Package Design - January/February 2013 - 25
Package Design - January/February 2013 - 26
Package Design - January/February 2013 - 27
Package Design - January/February 2013 - In-House Printing Equipment and Supplies
Package Design - January/February 2013 - 29
Package Design - January/February 2013 - Product Focus: Special Effects for Packaging
Package Design - January/February 2013 - 31
Package Design - January/February 2013 - 32
Package Design - January/February 2013 - 33
Package Design - January/February 2013 - 34
Package Design - January/February 2013 - Index of Advertisers
Package Design - January/February 2013 - Field Notes
Package Design - January/February 2013 - Cover3
Package Design - January/February 2013 - Cover4
https://www.nxtbookmedia.com