Package Design - January/February 2013 - 9

Sugar, Spice and
Everything Nice
Pouch helps make baking a bit sweeter.

T

argeting the aspiring baker in all of us, Truvia introduces
Truvia Baking Blend, a blend of natural sweetener and
sugar with 75% fewer calories per serving than sugar. Housed
in a multilayer standup pouch supplied by Dutch Pack International (www.dutchpack.eu), the packaging features a closeable, easy-to-pour spout.
Eelco Blum, business development manager, Truvia reacts
to the project, “The goal with the packaging was to let the
product itself be put on display. So the clear “windows” are
expansive to feature the white crystals,” Available in supermarkets in the U.S., U.K. (planned launch), Italy and France,
the convenient Baking Blend doypack (standup pouch) is featured in various forms and product measurements according
to nation. Amcor (www.amcor.com) supplies pouches for
SKUs distributed in France and Italy.
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While tackling the package design project, the Truvia inhouse design team wanted to stay true to the brand identity,
which, “is built on a principle of clear, elegant design and aesthetics,” explains Blum. This brand identity inspired designers
to carry this through into the new packaging style to grab consumers’ attention. An example of the attention to detail rendered by the design team includes the decision to use red
recipe imagery to complement the iconic red strawberry used
on the front of all Truvia packaging. Staying true to the well
established and regarded brand, designers believe the added
contrast presents an exquisite balance, “The clean green and
white background draws the eye and ties together the entire
product portfolio,” says Blum.



Package Design - January/February 2013

Table of Contents for the Digital Edition of Package Design - January/February 2013

Package Design - January/February 2013
Contents
Editor's Letter
Front Panel
Snapshots
Sustainably Speaking
Converters Corner
Tracking Authenticity
Anti-Conterfeiting, Track-and-Trace Products
Great Expectations
Instant Gratification
In-House Printing Equipment and Supplies
Product Focus: Special Effects for Packaging
Datebook
Index of Advertisers
Field Notes
Package Design - January/February 2013 - Intro
Package Design - January/February 2013 - BB1
Package Design - January/February 2013 - BB2
Package Design - January/February 2013 - Package Design - January/February 2013
Package Design - January/February 2013 - Cover2
Package Design - January/February 2013 - 1
Package Design - January/February 2013 - Contents
Package Design - January/February 2013 - 3
Package Design - January/February 2013 - Editor's Letter
Package Design - January/February 2013 - 5
Package Design - January/February 2013 - Front Panel
Package Design - January/February 2013 - 7
Package Design - January/February 2013 - Snapshots
Package Design - January/February 2013 - 9
Package Design - January/February 2013 - 10
Package Design - January/February 2013 - 10a
Package Design - January/February 2013 - 10b
Package Design - January/February 2013 - 11
Package Design - January/February 2013 - Sustainably Speaking
Package Design - January/February 2013 - 13
Package Design - January/February 2013 - Converters Corner
Package Design - January/February 2013 - 14a
Package Design - January/February 2013 - 14b
Package Design - January/February 2013 - 15
Package Design - January/February 2013 - Tracking Authenticity
Package Design - January/February 2013 - 17
Package Design - January/February 2013 - 18
Package Design - January/February 2013 - 19
Package Design - January/February 2013 - Anti-Conterfeiting, Track-and-Trace Products
Package Design - January/February 2013 - 21
Package Design - January/February 2013 - Great Expectations
Package Design - January/February 2013 - 23
Package Design - January/February 2013 - Instant Gratification
Package Design - January/February 2013 - 25
Package Design - January/February 2013 - 26
Package Design - January/February 2013 - 27
Package Design - January/February 2013 - In-House Printing Equipment and Supplies
Package Design - January/February 2013 - 29
Package Design - January/February 2013 - Product Focus: Special Effects for Packaging
Package Design - January/February 2013 - 31
Package Design - January/February 2013 - 32
Package Design - January/February 2013 - 33
Package Design - January/February 2013 - 34
Package Design - January/February 2013 - Index of Advertisers
Package Design - January/February 2013 - Field Notes
Package Design - January/February 2013 - Cover3
Package Design - January/February 2013 - Cover4
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