Package Design - January/February 2013 - Cover3

YUPO AND VASKA
CASE STUDY
®

®

A CLEAR, BRAND-FORWARD COLLABORATION IN PACKAGING DESIGN
Where brand and packaging innovation meet, exciting new possibilities
emerge. Take the recent expansion of Vaska, a leader in natural fabric care
that developed a retail product line to complement its institutional
laundry care products.
The intended launch of Vaska’s new concentrate formulas in 2011 was
developed to showcase the unique fluid qualities and clear properties of the
detergents. As innovators in the market, Vaska sought out unique packaging
design that would let Vaska’s qualities shine through.
During that same time frame, Vaska’s bottle molder, Silgan Plastics
(silganplastics.com), was also working on innovative new bottle shapes
with Yupo Corporation America. Yupo, world leader in In-Mold Label (IML)
substrates, had recently expanded its IML product line to include a new,
clear substrate to accommodate more options for designs and shapes of
blow-molded bottles.

YUPO IML grades are synthetic label substrates which provide a fully
recyclable decoration solution. With no liner, liner waste or required
®
adhesives, YUPO was a perfect solution for Vaska’s blow-molded bottle.
TM
The collaboration of teams resulted in the development of YUPOUltraClear
IML, which allowed for integrated blow molding, and for the product to be
completely visible through the translucent Vaska bottles. YUPOUltraClear
substrate looked just as clear, bold and transparent on Vaska’s lavender
bottles as their translucent white bottles.
Historically, designers were limited to using a white label that was print
matched to the color of the resin. This process, on today’s clear and
translucent bottle options, would result in loss of visibility of the product.
By promoting product visibility, YUPOUltraClear IML continues to forge
the way for brands to showcase their products and truly stand out on
retailers’ shelves.
For more information or to check out our
video showcasing YUPOUltraClear IML,
visit yupousa.com/clear or vaskahome.com.

SY N T H E T I C P A P E R
do it on yupo



Package Design - January/February 2013

Table of Contents for the Digital Edition of Package Design - January/February 2013

Package Design - January/February 2013
Contents
Editor's Letter
Front Panel
Snapshots
Sustainably Speaking
Converters Corner
Tracking Authenticity
Anti-Conterfeiting, Track-and-Trace Products
Great Expectations
Instant Gratification
In-House Printing Equipment and Supplies
Product Focus: Special Effects for Packaging
Datebook
Index of Advertisers
Field Notes
Package Design - January/February 2013 - Intro
Package Design - January/February 2013 - BB1
Package Design - January/February 2013 - BB2
Package Design - January/February 2013 - Package Design - January/February 2013
Package Design - January/February 2013 - Cover2
Package Design - January/February 2013 - 1
Package Design - January/February 2013 - Contents
Package Design - January/February 2013 - 3
Package Design - January/February 2013 - Editor's Letter
Package Design - January/February 2013 - 5
Package Design - January/February 2013 - Front Panel
Package Design - January/February 2013 - 7
Package Design - January/February 2013 - Snapshots
Package Design - January/February 2013 - 9
Package Design - January/February 2013 - 10
Package Design - January/February 2013 - 10a
Package Design - January/February 2013 - 10b
Package Design - January/February 2013 - 11
Package Design - January/February 2013 - Sustainably Speaking
Package Design - January/February 2013 - 13
Package Design - January/February 2013 - Converters Corner
Package Design - January/February 2013 - 14a
Package Design - January/February 2013 - 14b
Package Design - January/February 2013 - 15
Package Design - January/February 2013 - Tracking Authenticity
Package Design - January/February 2013 - 17
Package Design - January/February 2013 - 18
Package Design - January/February 2013 - 19
Package Design - January/February 2013 - Anti-Conterfeiting, Track-and-Trace Products
Package Design - January/February 2013 - 21
Package Design - January/February 2013 - Great Expectations
Package Design - January/February 2013 - 23
Package Design - January/February 2013 - Instant Gratification
Package Design - January/February 2013 - 25
Package Design - January/February 2013 - 26
Package Design - January/February 2013 - 27
Package Design - January/February 2013 - In-House Printing Equipment and Supplies
Package Design - January/February 2013 - 29
Package Design - January/February 2013 - Product Focus: Special Effects for Packaging
Package Design - January/February 2013 - 31
Package Design - January/February 2013 - 32
Package Design - January/February 2013 - 33
Package Design - January/February 2013 - 34
Package Design - January/February 2013 - Index of Advertisers
Package Design - January/February 2013 - Field Notes
Package Design - January/February 2013 - Cover3
Package Design - January/February 2013 - Cover4
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