Package Design - May 2013 - 43

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tage where floor-standing features filled with wellpriced or seasonal products are promoted in wide
aisles. (The retailer had experimented with different strategies in terms of store layout and function,
but found its consumers looked to Walmart for the
kinds of goods traditionally found in its action alley
format.) “We work on pallet efficiency,” Sasine says,
“so that when a feature comes in, we’re analyzing
the number of items that fit into a standard-size
display pallet and making it as efficient as possible.”
Should a CPG provide a pallet with too much corrugated cardboard or more air than product, Sasine
guides that brand in understanding that while it’s
important to have a marketing presence in those
display features, efficiency is more critical. “Any
time we can make a package more efficient, we can
make a case more efficient,” he says. “Every case
that’s more efficient, makes for a more efficient pallet. And every pallet that’s more efficient means we
can load our trucks better. And every time we load
our trucks better—and we’ve got the data to show
that we are loading our trucks better—we’re saving
on transportation miles and diesel fuel costs.”

Scoring sustainability
As retailers downsize on packaging materials and
emphasize efficiency, sustainability becomes more
of a positive aftereffect. “There isn’t one driving
force [for efficient packaging],” says Ostrowski.
“They all play into each other, meaning we have the
request from the business team to make the packaging cheaper and from the retail side to make it
simpler. Both of those changes in turn make the
sustainability team happy.” PD

Oversized, hardto-open, plastic
packaging no
more: Best Buy
ditched the
plastic clamshell
enclosures for its
high-speed
Ethernet cables
in favor of a
lighter, smaller
fully enclosed box
with a photo.

For articles on similar topics, visit the Design
Principles channel on PackageDesignMag.com.
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DATEBOOK
Check out packagedesignmag.com/events for a complete
listing of industry events, shows and conferences.

AD INDEX

MAY
May 13-17 Knoxville Design Week
Various Locations, Knoxville, TN
knoxville.aiga.org | 212-807-1990
May 15-16 Luxe Pack New York
The Altman Building & Metropolitan Pavilion, New York City
www.luxepack.com | 212-274-8508

June 18-20 HBA Global Expo
Jacob K. Javits Convention Center, New York City
www.hbaexpo.com | 609-759-4700
June 22-26 How Design Live
Moscone Center, San Francisco, CA
www.etouches.com/ehome/47001| 800-436-8700

JULY
June 30-July 2 Summer Fancy Food Show
Jacob K. Javits Convention Center, New York City
specialtyfood.com | 212-482-6440

PMMI

OBC

Alpha Packaging

Printpack Inc.

Clearwater Paper

Roland DGA Corp.

Covalence

Smithers Pira

Curtis Packaging

Transparent Container

Diamond Packaging

Uniform Color Co.

Hazen Paper Co.

William Fox Munroe

17
Insert

JUNE

Accent Embossing

39
9
40

HBA Global

11, Insert

MGI USA Inc.

Mimaki USA

Yupo Corp.

HLP Klearfold

IFC

Miracle Packaging

6-7

Monadnock Paper Mills

IBC

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