Package Design - May 2013 - H-2

HBA Global Expo | OVERVIEW

Innovations
in Product
Development
Igniting sales and brand
engagement are leading topics for
HBA’s high profile conference.

HBA Global’s
showfloor
includes
exhibitions on
new health and
beauty products
and packaging.

Is learning from leading visionaries and successful
brands part of your “Bucket List”? Want to learn
how to speed the path to purchasing? Seek inspiration from your peers? For three days in New York
City, the annual HBA Global Expo & Conference
will bring together the entire world of beauty and
personal care to launch new products and brands
from conception to activation.
Taking place June 18–20, 2013, at the Javits
Center, HBA Global is the multi-functional event
that efficiently provides the suppliers, ideas and
connections that beauty brands need to succeed.
With more than 50 classes, the HBA Global
Conference Program has sessions focused on
brand development, innovations, skincare, and
natural and sustainable packaging and products.
A leading panel of experts, who will engage
attendees in discussions on beauty trends, market
movements and technical approaches, include
speakers from Coty, Dr. Dennis Gross Skincare,
Duane Reade/Walgreens, Elizabeth Arden, Estée
Lauder, Nars Cosmetics, Perricone MD, Target,
Tru Fragrance, Unilever, and Yes to Inc.
Here are even more highlights of what the June
18–20 HBA event has in store:
• SPLASH Pavilion returns with 30 new finished good products from all over the world that
may be this year’s must haves in beauty, fragrance
and personal care.
• Enhanced New Product Showcase is
redesigned to optimize exhibitors’ offerings; this

A Supplement to Package design magazine

attendee destination area will include the latest in
formulation, packaging, private label and more.
• Trend Spot Theatre presents perspectives
from those on the forefront of brand success
including makeup and product expert Eve Pearl
and other top innovators in color, fashion, technology, anti-aging and more.
• SPA Services & Products Pavilion has the
latest products and services to enhance the wellness, holistic healing and resort experience.
• HBA Industry & IPDA Awards Presentation celebrates this year’s outstanding package
designs for cosmetics, fragrance, hair care, personal care, skincare, tools/at-home devices, sampling and travel size products as well as
innovations in sustainability and the people’s
choice for best new exhibitor and SPLASH products seen at HBA.
HBA Global Expo & Conference will also feature
special activities that promote networking and
partnership-building, making the event a mustattend for business and professional success. “In
just three days, attendees can get unprecedented
insight that normally would take years of education
and on-the-job experience,” says Jill Birkett, brand
director, beauty & wellness, UBM Live.
For more information and to register use priority
code: PPDMT, for a special offer, at www.hbaexpo.com

Package Design - May 2013

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