Package Design - May 2013 - H-3

HBA Global Expo | IPDA PREVIEW

The 2013
HBA International
Package Design Awards
IPDA Showcase celebrates the best in beauty
and personal care packaging.
Creative and innovative packaging plays a key role
in influencing purchasing decisions amongst consumers, making the International Package Design
Awards (IPDA) showcase a popular feature at
HBA Global.
This must-see exhibit at the industry event in
June, displays the finalists in these annual awards
that honors the year’s most outstanding packaging
in several categories that include cosmetics, fragrance, personal care, skincare and innovations in
sustainability. Categories for hair care, sampling/
travel size products, and at-home devices and
tools have also been added to the program.
As one of the longest-running package design
awards in the beauty industry—major brands,
niche players and indie companies, have all won
the prestigious IPDA awards for their innovative
package design and engineering achievements.
Past IPDA winners and finalists include Arbonne,
Aveda, Avon, Bath & Body Works, Benefit Cosmetics, Bumble & Bumble, Burberry Cosmetics,
Color Proof, Combe, Coola, Coty, Five Star Fragrance, Inter Parfums, Kate Somerville Skincare,
Lea Journo Cosmetique, L’Oréal Paris, Mac Cosmetics, Maybelline, Naked Princess, Physicians
Formula, P&G, Renpure Organics, Sephora, SK-II,
Stila, The Estee Lauder Companies, Thymes, Victoria’s Secret, and Yves Rocher.
Submissions for this year’s IPDA Awards came
from all over the world and eligible products were
introduced or being introduced from June 1, 2012,
through June 30, 2013. Any size company could
submit including suppliers, design firms, public
relations agencies and brand manufacturers.
The IPDA finalists and winners will be ceremoniously announced during a cocktail reception on
Wednesday, June 19, during HBA Global Expo.

This year’s honorees were selected by a judging
panel made up of industry packaging and marketing professionals, designers, suppliers and members of the media. The IPDA judging was based on
the following criteria: originality, design concept,
creative use of new materials, components and
decorating processes, technical competency and
effective brand messaging. “Being able to celebrate the industry’s outstanding packaging and
engineering achievements designs that enhance
the brand experience and connect with buyers is a
highlight of the event,” says Jill Birkett, brand
director, beauty & wellness, UBM Live.

Attendees at HBA Global can get an up close
view of the Category Finalists & Winners by visiting
the IPDA Showcase during HBA Global Expo &
Conference in New York, June 18–20, at the Javits
Center.
Beauty Packaging and HAPPI magazines sponsor
the HBA IPDA Awards. For more information
about the HBA IPDA Awards, go to www.hbaexpo.com/ipda or contact: 609-759-7617.

The HBA
International
Package Design
Awards gives
attendees a view
of best in breed
breed packaging
up close.

hbaexpo.com

Package Design - May 2013

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