CONTENTS JUNE/JULY 2013 VOL. 11 NO. 5 COLUMNS 36 FIELD NOTES By Linda Casey Pop-up book-inspired tattoo packaging. DEPARTMENTS 4 6 FRONT PANEL 8 12 EDITOR’S LETTER SNAPSHOTS 30 PRODUCT FOCUS: PACKAGE COMPONENTS FEATURES 22 May the Best Team Win! 35 DATEBOOK By Linda Casey The package redesign concepts for the 10th annual Makeover Challenge—sponsored by Hazen Paper Company are revealed. 12 35 INDEX OF ADVERTISERS Photo Finish By Dan Barczak How product photography is elevating package design. 26 Loco for Local By Mark Vruno Buy local movement brings label printing in house. 28 Making a Splash By Keith Loria POP display offers tranquility in a loud retail environment. ON THE COVER With instant gratification and virtually endless opportunities to edit, a camera in nearly every pocket has shaped our culture. In this issue, we discuss the four significant ways that photography is being used in packaging design to reach out to consumers. Read more on page 22. 2 JUNE/JULY 2013 22