Package Design - September/October 2013 - 10

Not pictured
Gold—Special: The Open Choice

Se Beber, Vá De Carona
Submitted by: Routhier & Darricarrère
The shipping case and wine label were
designed side-by-side to tell the story
of the Brazilian winery and its French
origins. When Routhier & Darricarrère’s
owners first arrived in Brazil, they bought
a Volkswagen bus to tour the country’s
beautiful beaches. The wine’s shipping
case pays tribute to this memory by
mimicking the van’s appearance. The novel
design is balanced with a sophisticated color
palette dominated by bright reds and clean
whites. The theme and color scheme is
carried over to the bottle decoration with
red capsules and white labels.
Gold—Cosmetics and Personal Care
Packaging; Gold—Sustainable Packaging

Sou
Submitted by: Natura
Sou’s easy-to-use package breaks
category paradigms with a design that
requires 70% less material to manufacture
than conventional hair- and body-care
packaging. The drop-shaped pouch
also reduces product waste by enabling
near-complete product evacuation.

ABRE AwARds
10

Gold—Graphic Design: Cosmetics,
Personal Care, Health and
Pharmaceutical

Redesign Sempre Livre
Submitted by: Johnson & Johnson do Brasil
Sempre Livre’s updated look clearly
communicates the product’s benefits
with informative graphics on color-coded
backgrounds with a lighthearted design.
To ensure consistency across the color
coding system, all colors had to be
tested and validated, with some
pigments requiring reformulation.
Gold—Special: The Consumer’s Choice

Fragrância Linda Lindinha de O
Boticário
Submitted by: Grupo Boticário
Recognizing that girls often imitate the
woman they find the greatest source of
inspiration, love, joy, confidence and
style—their mothers, the brand created
this youthful fragrance. The fragrance’s
bottle is painted with glitter to bring a
sense of play, while the transparent,
thick-walled plastic used for the overcap
and the simple metal coating for the

2013 annual awards issue

sprayer speak to this generation’s preference
for minimalist design. The carton continues
this simple-yet-playful design with relief and
sparkling lamination.

to handle efficiently. The functionality comes
from a vertical-and-horizontal lift system that
works with a gripper device to safely move
and place the implant.

Gold—Graphic Design: Savories

Liggero

Gold—International Competitiveness:
General Products for Export

Submitted by: Narita Design

x-liso

The brand identity, name and package design
lets consumers know that Liggero packaged
pastas deliver fast-and-easy meal preparation
with taste appeal.

Submitted by: Brazilian Secrets Hair
Sophisticated photography and a minimalist
design aims to appeal to an international
market while subtly reminding consumers
that the products are made in Brazil.

Gold—Nonalcoholic Beverages Packaging

Suco Casa Madeira

Gold—Sweets and Desserts Packaging

Submitted by: Verallia

Iorgurte Grego Batavo

Inspired by the jam jar that Casa Valduga, the
makers of juice, already have in its lineup, this
bottle highlights the nutritional benefits of the
product. The bottle is shaped like the body of a
thin, tall and healthy person. On the shoulders
of the bottle sits the Casa Maderia Coat of
Arms in high relief, which helps brand the
product and presents a premium image.

Submitted by: BRF

Gold—Packaging for Micro- and
Small-sized Companies

Linha Iandê—Aisó
Submitted by: SA2 Design e Comunicação
A one-color design keeps converting costs
down for this double-duty package. The carton
easily transforms to a point-of-purchase display,
which encourages retailers to place this Brazilian
brand alongside higher-priced imports.

This PP package for Greek-style yogurt is
decorated with an in-mold label that helps
differentiate the brand from a competitor
offering similar products. The ergonomically
shaped bottles help project a premium
image, and an aluminum seal assures
consumers of product safety. Spent
packaging can be easily recycled because
the primary structures and their labels are
made from the same material.
Gold—Technological: Beverage Packaging

Rótulo Adesivado
Submitted by: Mazda Embalagens
A pre-glued label enables label application
without a hot-melt gluer and makes the PET
bottle fully recyclable because the label
leaves no residue after removal.

Gold—Packaging in General

Vedapren Fast
Submitted by: Pande
A rectangular design allows the tubs to be
nested for transport to a filling facility, and it
provides strong brand differentiation because
competing products are sold in round buckets.
The shape makes the product easier for
consumers to use because it accommodates
paint rollers as well as brushes—eliminating
the need to purchase trays.
Gold—Structural Design: Functionality

Embalagem para Implantes
Dentários
Submitted by: Neodent
This single package accommodates a large
range of implants, despite differences in
geometry, lengths and diameter. Its design
protects the product’s sterility and bio-safety
while making the product easier for dentists

Gold—Graphic Design: Redesign for Food
and Beverages

Marilan—Pit Stop
Submitted by: M Design
To maintain its position as one of the
category leaders in the cracker segment,
Pit Stop needed to evolve its package
communications with a new logo and overall
design. The updated triangular logo has a
shape evocative of a road sign to encourage
shoppers to stop and look at the products.
Bigger, bolder type over variety-specific
shapes help shoppers identify and buy their
favorite flavor from the 14-item product line.
Gold—Structural Design: Shape

PacXpert
Submitted by: Dow
This packaging structure was designed in
the U.S. but has characteristics especially
Package Design - September/October 2013

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