Package Design - September/October 2013 - 21

Silver Winner

Heinz Ketchup Bottle
By: Heinz (U.S.), Graham Packaging (U.S.), Aptar (U.S.)
The new Heinz ketchup bottle design, inspired by Heinz Tomato Ketchup’s long
history, incorporates several key elements from the iconic octagon-shaped 14 oz.
glass ketchup bottle. The label panel geometry replicates the facets of the iconic
ketchup bottle. In addition to the brand equity and aesthetic elements of the new
design, the bottle design provides stability under load and a squeezable area that
quickly rebounds. The new bottle design also reduces overall package material
use by more than 20% by weight.

Silver Winner

3-D In-mold Technology
By: Trexel (U.S.), PACCOR International GmbH (Germany),
Britton Decorative (France), Unilever (Europe)
3-D IML combines MuCell technology with IML label technology to offer an
extraordinary visual appearance and soft touch effect to packages, providing
differentiation without changing the container shape. The 3-D in-mold label is
processed with an injection-molded tub made of expanded PP to incorporate
selective masking, creating areas without adhesion. The MuCell process controls
the introduction of nitrogen into the polymer. Where there is adhesion between
the label and the polymer, the nitrogen migrates through both structures. Where
there is no adhesion (by design), the nitrogen accumulates between the polymer
substrate and the label. The process creates bubble patterns or Braille for a
multi-sensory experience.

Silver Winner

Pepperidge Farm’s Baked Naturals Cracker Chips Bag
By: Pepperidge Farm (U.S.), Campbell Company (Canada, U.S.), Sonoco Flexible (Canada, U.S.)
Seal Tab technology, developed in collaboration with Sonoco Flexibles, significantly
improves consumers’ experience while supporting a strong brand identity. The
packaging features a large and visible reclose tab with a pressure-sensitive adhesive
system incorporated into the film lamination. The result is greater surface area and
better adhesion without obstructing brand messaging.

Silver Winner

Campbell’s Go Soup Pouch
By: Campbell’s Soup Company (U.S.), C&K Propack (Korea)
Campbell’s Go Soup is packaged in a flexible, standup retort pouch that stands
out from other soups on store shelves and offers greater consumer convenience.
Designed to appeal to young consumers who are constantly on the move, this
pouch is microwaveable and enables a short cook time. The clear gusset on the
pouch helps it to stand up on shelves and also allows consumers to have a peek
at the unique ingredients that make up the product inside.

Not pictured

Silver Winner

Silver Winner

CardioFocus Heartlight Medical Tray

Clearly Clean Recyclable Modified Atmosphere
Package (MAP) Tray
By: Clearly Clean Products (U.S.), Weis Markets (U.S.)
The Clearly Clean MAP tray, made from recycled PET, for meat,
chicken, entrees and seafood features a peel-away liner that,
when removed, allows the tray to be recycled again. The ultrathin, patented system provides barrier protection to maintain
shelf life and can be printed to meet marketing objectives.

By: Beacon Converters, Inc. (U.S.), CardioFocus Inc. (U.S.), Dahl Packaging Associates (U.S.)
Made from a single sheet of 100% high-density polyethylene (HDPE), the Heartlight
Balloon Catheter Die-Cut Tray is a 3-D functionally rigid tray that provides specialized
protection to the highly complex and fragile HeartLight Cardiac Ablation system.
This tray features five different die-cut holds (finger tabs, carabineer closures, belt
style tabs, U-shaped pop ups, and semicircle-end flaps) that are designed to keep
the different parts of the medical device secure during transportation while allowing
for easy removal during use. The tray is shipped flat and is assembled when the
product is loaded, allowing for greater transport efficiency; forty empty die-cut
trays can fit in the space of one of the original thermoformed trays.

PACKAGEDESIGNMAG.COM

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Package Design - September/October 2013

Table of Contents for the Digital Edition of Package Design - September/October 2013

Package Design - September/October 2013
Contents
Editor’s Letter
Brazilian Packaging Association (ABRE)
Association of Industrial Metallizers, Coaters and Laminators
Asociación Mexicana de Envase y Embalaje
DuPont Awards for Packaging Innovation
Flexible Packaging Association
Foil & Specialty Effects Association
Glass Packaging Institute
Healthcare Compliance Packaging Council
In-Mold Decorating Association
Paperboard Packaging Council
Inspiration and Indulgence
Package design products introduced in the last year
Hands-on Team Player
Product Focus: Smart and Active Packaging
Datebook
Index of Advertisers
Field Notes
Package Design - September/October 2013 - Intro
Package Design - September/October 2013 - BB1
Package Design - September/October 2013 - BB2
Package Design - September/October 2013 - Package Design - September/October 2013
Package Design - September/October 2013 - Cover2
Package Design - September/October 2013 - 1
Package Design - September/October 2013 - Contents
Package Design - September/October 2013 - 3
Package Design - September/October 2013 - Editor’s Letter
Package Design - September/October 2013 - 5
Package Design - September/October 2013 - Brazilian Packaging Association (ABRE)
Package Design - September/October 2013 - 7
Package Design - September/October 2013 - 8
Package Design - September/October 2013 - 9
Package Design - September/October 2013 - 10
Package Design - September/October 2013 - 11
Package Design - September/October 2013 - 12
Package Design - September/October 2013 - 13
Package Design - September/October 2013 - Association of Industrial Metallizers, Coaters and Laminators
Package Design - September/October 2013 - 15
Package Design - September/October 2013 - Asociación Mexicana de Envase y Embalaje
Package Design - September/October 2013 - 16a
Package Design - September/October 2013 - 16b
Package Design - September/October 2013 - 17
Package Design - September/October 2013 - 18
Package Design - September/October 2013 - 19
Package Design - September/October 2013 - DuPont Awards for Packaging Innovation
Package Design - September/October 2013 - 21
Package Design - September/October 2013 - 22
Package Design - September/October 2013 - 23
Package Design - September/October 2013 - Flexible Packaging Association
Package Design - September/October 2013 - 25
Package Design - September/October 2013 - 26
Package Design - September/October 2013 - 27
Package Design - September/October 2013 - Foil & Specialty Effects Association
Package Design - September/October 2013 - 29
Package Design - September/October 2013 - 30
Package Design - September/October 2013 - 31
Package Design - September/October 2013 - Glass Packaging Institute
Package Design - September/October 2013 - 33
Package Design - September/October 2013 - Healthcare Compliance Packaging Council
Package Design - September/October 2013 - 35
Package Design - September/October 2013 - In-Mold Decorating Association
Package Design - September/October 2013 - 37
Package Design - September/October 2013 - Paperboard Packaging Council
Package Design - September/October 2013 - 39
Package Design - September/October 2013 - 40
Package Design - September/October 2013 - 41
Package Design - September/October 2013 - Inspiration and Indulgence
Package Design - September/October 2013 - 43
Package Design - September/October 2013 - 44
Package Design - September/October 2013 - 45
Package Design - September/October 2013 - Package design products introduced in the last year
Package Design - September/October 2013 - 47
Package Design - September/October 2013 - 48
Package Design - September/October 2013 - 49
Package Design - September/October 2013 - 50
Package Design - September/October 2013 - 51
Package Design - September/October 2013 - Hands-on Team Player
Package Design - September/October 2013 - 53
Package Design - September/October 2013 - Product Focus: Smart and Active Packaging
Package Design - September/October 2013 - Index of Advertisers
Package Design - September/October 2013 - Field Notes
Package Design - September/October 2013 - Cover3
Package Design - September/October 2013 - Cover4
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