Package Design - September/October 2013 - 8

Gold—Perfume Packaging

Perfumes Quem Disse, Berenice?
Submitted by: Wheaton Brasil
This perfume package puts the brand in consumers’ hands.
The PP cap, which is fashioned to resemble the Quem Disse,
Berenice? brand logo, makes the package a standout but is
perfectly paired with the round glass bottle. Decorative silkscreen
printing is used to differentiate scents, and three varieties feature
hot-stamped gold lettering.

Gold—Promotional Packaging; Gold—Graphic
Design: Non-alcoholic Beverages

Schweppes 230 Anos
Submitted by: Coca-Cola Brasil
Schweppes turned 230 years old this year.
To celebrate, the brand released seven retro
cans—one for each Schweppes flavor. Each
design was dressed with a custom illustration
that represents a different era during Schweppes’
history. A matte finish projects a premium image
for the entire limited-edition collection.

Gold—Graphic Design: Sweets and Desserts

Latas Colecionáveis Talento
Submitted by: FutureBrand
These gift tins express the spirit of Brazil with colorful illustrations
that celebrate the plurality of a village of colonial houses, the joy of
Carnival, urban street art, the country’s varied cultures and people,
and the daily optimism of Brazilians.

ABRE AwARds
8

Gold—Graphic Design: General Products

Green by Missako
Submitted by: Green by Missako
The challenge was to project the free spirit of the
brand within the whimsical world of children. Cheerful
illustrations bring in elements of fun while uncluttered
lines and vibrant colors deliver shelf impact.

2013 annual awards issue

Gold—Marketing: Communication Strategy

Encontre sua Coca-Cola Zero
Submitted by: Coca-Cola Brasil
Coca-Cola Brasil courts 20-something year old consumers,
with this customized packaging campaign. It printed 150 of the
most common names in Brazil on Coca-Cola Zero cans. The
limited-edition offering helped consumers identify with the
Coca-Cola Zero brand and sparked conversations on social media.



Package Design - September/October 2013

Table of Contents for the Digital Edition of Package Design - September/October 2013

Package Design - September/October 2013
Contents
Editor’s Letter
Brazilian Packaging Association (ABRE)
Association of Industrial Metallizers, Coaters and Laminators
Asociación Mexicana de Envase y Embalaje
DuPont Awards for Packaging Innovation
Flexible Packaging Association
Foil & Specialty Effects Association
Glass Packaging Institute
Healthcare Compliance Packaging Council
In-Mold Decorating Association
Paperboard Packaging Council
Inspiration and Indulgence
Package design products introduced in the last year
Hands-on Team Player
Product Focus: Smart and Active Packaging
Datebook
Index of Advertisers
Field Notes
Package Design - September/October 2013 - Intro
Package Design - September/October 2013 - BB1
Package Design - September/October 2013 - BB2
Package Design - September/October 2013 - Package Design - September/October 2013
Package Design - September/October 2013 - Cover2
Package Design - September/October 2013 - 1
Package Design - September/October 2013 - Contents
Package Design - September/October 2013 - 3
Package Design - September/October 2013 - Editor’s Letter
Package Design - September/October 2013 - 5
Package Design - September/October 2013 - Brazilian Packaging Association (ABRE)
Package Design - September/October 2013 - 7
Package Design - September/October 2013 - 8
Package Design - September/October 2013 - 9
Package Design - September/October 2013 - 10
Package Design - September/October 2013 - 11
Package Design - September/October 2013 - 12
Package Design - September/October 2013 - 13
Package Design - September/October 2013 - Association of Industrial Metallizers, Coaters and Laminators
Package Design - September/October 2013 - 15
Package Design - September/October 2013 - Asociación Mexicana de Envase y Embalaje
Package Design - September/October 2013 - 16a
Package Design - September/October 2013 - 16b
Package Design - September/October 2013 - 17
Package Design - September/October 2013 - 18
Package Design - September/October 2013 - 19
Package Design - September/October 2013 - DuPont Awards for Packaging Innovation
Package Design - September/October 2013 - 21
Package Design - September/October 2013 - 22
Package Design - September/October 2013 - 23
Package Design - September/October 2013 - Flexible Packaging Association
Package Design - September/October 2013 - 25
Package Design - September/October 2013 - 26
Package Design - September/October 2013 - 27
Package Design - September/October 2013 - Foil & Specialty Effects Association
Package Design - September/October 2013 - 29
Package Design - September/October 2013 - 30
Package Design - September/October 2013 - 31
Package Design - September/October 2013 - Glass Packaging Institute
Package Design - September/October 2013 - 33
Package Design - September/October 2013 - Healthcare Compliance Packaging Council
Package Design - September/October 2013 - 35
Package Design - September/October 2013 - In-Mold Decorating Association
Package Design - September/October 2013 - 37
Package Design - September/October 2013 - Paperboard Packaging Council
Package Design - September/October 2013 - 39
Package Design - September/October 2013 - 40
Package Design - September/October 2013 - 41
Package Design - September/October 2013 - Inspiration and Indulgence
Package Design - September/October 2013 - 43
Package Design - September/October 2013 - 44
Package Design - September/October 2013 - 45
Package Design - September/October 2013 - Package design products introduced in the last year
Package Design - September/October 2013 - 47
Package Design - September/October 2013 - 48
Package Design - September/October 2013 - 49
Package Design - September/October 2013 - 50
Package Design - September/October 2013 - 51
Package Design - September/October 2013 - Hands-on Team Player
Package Design - September/October 2013 - 53
Package Design - September/October 2013 - Product Focus: Smart and Active Packaging
Package Design - September/October 2013 - Index of Advertisers
Package Design - September/October 2013 - Field Notes
Package Design - September/October 2013 - Cover3
Package Design - September/October 2013 - Cover4
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