Package Design - November 2013 - 20

Hope
When a nonprofit develops a
life-changing food for hungry
children, it finds getting kids
to eat the unusual looking
product challenging.
By Darin Painter

I
Half of the 8.4 million people who live
in this poor country are children, and
malnutrition is the leading cause of
death among those under five years old.
20

NOVEMBER 2013

nside this pouch, a mother has heard,
there is something like a miracle-a
nutritional wallop of proteins, fats and
amino acids that will help her 1-year-old boy,
who weighs only 10 lb., to live another day.
She's holding him, and now it's their turn.
Behind them, a line of children and
adults extends beyond the front door of
Hospital Sacré Côeur in northern Haiti and
down a small road. Half of the 8.4 million
people who live in this poor country are
children, and malnutrition is the leading
cause of death among those under five
years old.
A relief worker shows the mother a
lightweight, disposable packet and
describes its contents: 220 calories, 11
grams of fat, 11 grams of whey protein that
won't clot in the child's stomach. It's an
orange-flavored gel, the worker explains, so



Package Design - November 2013

Table of Contents for the Digital Edition of Package Design - November 2013

Package Design - November 2013
Contents
Editor’s Letter
Front Panel
Snapshots
The Look of NOW
Hope in Haiti
For the Win
Design Tech Products: Eco Materials and Software
Green Packaging and the Generational Divide
Product Focus: Package Components
Index of Advertisers
Datebook
Field Notes
Package Design - November 2013 - Intro
Package Design - November 2013 - BB1
Package Design - November 2013 - BB2
Package Design - November 2013 - Package Design - November 2013
Package Design - November 2013 - Cover2
Package Design - November 2013 - 1
Package Design - November 2013 - Contents
Package Design - November 2013 - 3
Package Design - November 2013 - Editor’s Letter
Package Design - November 2013 - 5
Package Design - November 2013 - 6
Package Design - November 2013 - 7
Package Design - November 2013 - Front Panel
Package Design - November 2013 - I1
Package Design - November 2013 - I2
Package Design - November 2013 - 9
Package Design - November 2013 - 10
Package Design - November 2013 - 11
Package Design - November 2013 - Snapshots
Package Design - November 2013 - 13
Package Design - November 2013 - 14
Package Design - November 2013 - 15
Package Design - November 2013 - The Look of NOW
Package Design - November 2013 - 17
Package Design - November 2013 - 18
Package Design - November 2013 - 19
Package Design - November 2013 - Hope in Haiti
Package Design - November 2013 - 21
Package Design - November 2013 - 22
Package Design - November 2013 - 23
Package Design - November 2013 - For the Win
Package Design - November 2013 - 27
Package Design - November 2013 - Design Tech Products: Eco Materials and Software
Package Design - November 2013 - 29
Package Design - November 2013 - 30
Package Design - November 2013 - 31
Package Design - November 2013 - Green Packaging and the Generational Divide
Package Design - November 2013 - 33
Package Design - November 2013 - 34
Package Design - November 2013 - 35
Package Design - November 2013 - 36
Package Design - November 2013 - Product Focus: Package Components
Package Design - November 2013 - 38
Package Design - November 2013 - Datebook
Package Design - November 2013 - Field Notes
Package Design - November 2013 - 41
Package Design - November 2013 - 42
Package Design - November 2013 - Cover3
Package Design - November 2013 - Cover4
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