Package Design - December 2013 - 13

June 10-12, 2014

Change
is Good.

Sunscreen package design adds a splash of
vibrancy to retail shelves.

size
&
scope

he SolScents line has three unique features: a special formula that feels
more like moisturizer than sunscreen, a choice of scents that can be used in
any outside setting without smelling like you've lathered up to get a tan, and a bottle
that doesn't look like anything else on the sunscreen shelf." explains Maxim
Weitzman, managing director of SolScents. The agency responsible for this
uniquely refreshing bottle design? Berlin Packaging's Studio One Eleven.
SolScents, a line of seven scented sun care products with fragrances such as Piña
Colada and Cucumber Melon, is housed in custom, heart-shaped 8-oz. high-density
polyethylene bottles, inspired by the design of classic Americana perfume bottles,
the likes of Polo Ralph Lauren and Tommy Hilfiger. The distinctive structure was
conceived, engineered and supplied by Berlin Packaging (www.berlinpackaging.com)
and Studio One Eleven. "We told the Berlin team that we didn't want the typical
elongated sunscreen bottle or the standard blue, tan or orange color scheme. Scented
sun care is an original concept, and the package had to be equally unique to differentiate our product and capture consumers' attention," says SolScents, managing director, Daniel Bittner, a former L'Oreal executive.
A white SolScents logo graces the face of the bottle, printed over a monochromatic
sun icon. Studio One Eleven, devised the sun icon to be several shades deeper than
each SKU color, utilizing a two-stage silk-screen printing process to deliver a tone-ontone brandmark. SPF indicators, 15, 30 and 50 are boldly displayed on pack utilizing
the same silk screen printing process. SolScents' desire to present an "American look"
inspired Studio One Eleven to add a custom "shooting star" icon, accompanied by the
words "Made in the USA" on the face of the pack as opposed to the back.
Bittner explains SolScents philanthropic efforts through Seven Scents, Seven
Causes, "As entrepreneurs, we have in our hands a great opportunity, and responsibility, to help others in need, so we came up with a concept that supports seven different cause whenever a bottle of SolScents is sold." Causes and color denotation
include: orange, Hunger Awareness; yellow, Hope for Education; green, Environmental Protection; blue, Bully Awareness; purple, No Animal Cruelty; pink, Breast
Cancer Awareness; and red, Heart Disease Prevention.
Berlin Packaging coordinated with the mold maker and cap supplier to ensure a
proper fit with the closure threads of the bottle. The closure, a stock pearl white, nomess, flip-top cap is sourced through Aptar Packaging (www.aptar.com). The unique
heart-shaped bottle is manufactured and decorated in China through the Berlin
Global Packaging Group.

Change

brings opportunity.

Shelf Splash

Increased

See what changes
are coming to
HBA Global Expo!
Visit hbaexpo.com
for complete
details!

Increased

packaging
innovations

HBA joins:

Increased

opportunity

hbaexpo.com

Package Design - December 2013

Table of Contents for the Digital Edition of Package Design - December 2013