Contents DECember 2013 Vol. 11 No. 9 columns 32 Field Notes By Linda Casey Readers weigh in on vegetable pack. Is it off-beat branding or true love? DEPARTMENTS 4 Editor's Letter 6 Front Panel 13 31 Datebook Fulfilling a Tropical Fantasy 31 Index of Advertisers By Mark Vruno Package redesign aims to create big waves in the sunscreen market. 16 18 Design Tech Products: Digital Printing AND FINISHING 25 Product Focus: Prototyping Features 14 10 Snapshots Say You, Say Me By Linda Casey Make your brand a star by letting shoppers customize your packaging. 22 Star Rising By Bill Goodwin and Shawne Goodwin Explore the top five design trends in toy packaging. on the cover The allure of the 16 2 DECEMBER 2013 sun compelled SiSi Martin to flee the mainland east coast for tropical Maui, Hawaii. If developing a sunscreen line with dual benefits of protecting the active beach goer's skin, while 100% reef safe and made from all-natural ingredients wasn't enough of a challenge, Martin's product line, Native Maui, required packaging reflective of its special blends. Read more on page 14.