Package Design - December 2013 - 4

FROM THE EDITOR

by Linda casey

Touching on
the Future

are is the time when my partner and I go to dinner where there isn't
one kid in the restaurant happily pecking away at a mobile device.
These children have become accustomed to the instant satisfaction
of technology and the ability of technology to flex to their individual wants
and needs.
The Teens and Technology 2013 study from the Pew Research Center
found that 78% of teens now have a cell phone, and almost half (47%) of
those own smartphones. It also found that three in four (74%) teens aged 12
to 17 say they access the Internet on cell phones, tablets and other mobile
devices at least occasionally.
This trend isn't limited to the high school set. Children from toddler to
tween can be seen toting tablets. During my interview for the "Say You, Say
Me" article on page 16, Geoff Bloom, art director at New England Confectionery Company, said that he had witnessed his 3-year-old try to use the
television as a touchscreen. Yes, at the mere age of three, young Bloom is
already comfortable with touch computing.
So it's no wonder that integrated mobile marketing plays a strong part in
two features in this issue: "Stars Rising" on page 22 and the aforementioned,
"Say You, Say Me," piece about designing for personalized packaging.
"Stars Rising," written by editorial advisory board member Bill Goodwin
and his wife Shawne, takes a look at toy and gift package design trends. In
the piece, the Goodwins note how technology is changing the concept of
"try me" in this vertical.
The use of integrated marketing features in packaging is a trend that
Package Design editors have been keeping an eye on and plan to explore
more in future issues. If you're doing great work with leveraging mobile
technology in your package designs, please reach out at linda.casey@
stmediagroup.com. I'd love to learn more about your work.
Until then, thank you for reading and happy holidays,

Stay in touch with us by:
Email: linda.casey@stmediagroup.com
LinkedIn: Package Design Magazine
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Twitter: packagedesignmg (no "a" in "mg")

DECEMBER 2013

11262 Cornell Park Dr.
Cincinnati, OH 45242

Editorial Department
Editor-in-Chief
Linda Casey
linda.casey@stmediagroup.com
Editorial assistant
Kara Dunford
kara.dunford@stmediagroup.com
Art Director
Don Heyl
don.heyl@stmediagroup.com
Production Coordinator
Linda Volz
513-263-9398
linda.volz@stmediagroup.com
Sales Department
Publisher
Julie Okon
317-564-8475 / Fax: 513-744-6909
julie.okon@stmediagroup.com
Corporate Staff
President
Tedd Swormstedt
Audience Development Director
Christine Baloga
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717-632-3535 Ext. 8265
matt.neiderer@sheridan.com

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Package Design - December 2013

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