Package Design - December 2013 - 7

range of product categories. The audit included 500 U.S.
vodka drinkers, who evaluated the top 12 U.S. brands:
Absolut, Belvedere, Ciroc, Grey Goose, Ketel One, New
Amsterdam, Pinnacle, Skyy (limited-run bottle), Smirnoff,
Stolichnaya, Svedka and Tito's. Half of consumers were
asked personality questions about brand names while the
other half were asked personality questions about the
designs, uncovering key perception gaps. Specific qualitative feedback was also captured on each bottle's design
while eye-tracking tests measured bottle shelf awareness
and share of attention.
For the vodka industry, the study found that
■ Newer brands are winning on shelf: With bold design
elements and colors, younger brands like Svedka and Pin-



Package Design - December 2013

Table of Contents for the Digital Edition of Package Design - December 2013

Package Design - December 2013
Contents
Editor's Letter
Front Panel
Snapshots
Fulfilling a Tropical Fantasy
Say You, Say Me
Design Tech Products: Digital Printing and Finishing
Star Rising
Product Focus: Prototyping
Datebook
Index of Advertisers
Field Notes
Package Design - December 2013 - Intro
Package Design - December 2013 - BB1
Package Design - December 2013 - BB2
Package Design - December 2013 - Package Design - December 2013
Package Design - December 2013 - Cover2
Package Design - December 2013 - 1
Package Design - December 2013 - Contents
Package Design - December 2013 - 3
Package Design - December 2013 - Editor's Letter
Package Design - December 2013 - 5
Package Design - December 2013 - Front Panel
Package Design - December 2013 - 7
Package Design - December 2013 - 8
Package Design - December 2013 - 9
Package Design - December 2013 - Snapshots
Package Design - December 2013 - 11
Package Design - December 2013 - 12
Package Design - December 2013 - 13
Package Design - December 2013 - Fulfilling a Tropical Fantasy
Package Design - December 2013 - 15
Package Design - December 2013 - Say You, Say Me
Package Design - December 2013 - 17
Package Design - December 2013 - Design Tech Products: Digital Printing and Finishing
Package Design - December 2013 - 19
Package Design - December 2013 - 20
Package Design - December 2013 - 21
Package Design - December 2013 - Star Rising
Package Design - December 2013 - 23
Package Design - December 2013 - 24
Package Design - December 2013 - Product Focus: Prototyping
Package Design - December 2013 - 26
Package Design - December 2013 - 27
Package Design - December 2013 - 28
Package Design - December 2013 - 29
Package Design - December 2013 - 30
Package Design - December 2013 - Index of Advertisers
Package Design - December 2013 - Field Notes
Package Design - December 2013 - Cover3
Package Design - December 2013 - Cover4
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