Package Design - January/February 2014 - (Page 6)

FRONT PANEL Thinking inside the Box FIT exhibition immerses visitors into the world of package design. P The exhibition was designed by FIT students to mimic a typical supermarket experience. 6 January/February 2014 roject Carton, a recent exhibit at the Fashion Institute of Technology, a college of the State University of New York, gave visitors an insider view of package design. The exhibition aimed to show how gable-top containers allow brands to communicate their message to consumers. This type of carton was chosen in part, because it's widely considered to be a sustainable package, thus highlighting the FIT's commitment to environmental awareness in its curriculum and on its campus, and it's a package that consumers interact with often. The exhibition itself and its contents were designed by the students to mimic a typical supermarket experience with shopping carts, refrigerator cases, brochures in the form of sale circulars, and a gable-top carton display case. On display are a wide range of products packaged in studentdesigned gable-top cartons, including milk, juice, pet shampoo, sugar, bird food, dog food, rice, honey, coffee, and men's socks and underwear. All of the carton designs were created for a competition for FIT students sponsored by Evergreen Packaging, (, a global supplier of fiber-based sustainable packaging solutions. "The diverse creativity of the students' contest entries illustrated how companies can take full advantage of the brand-building power of four carton panels with vibrant, full-color graphics," says Marianne Klimchuk, professor and associate chair of FIT's Packaging Design program as well as a member of Package Design's editorial advisory board. FIT's Packaging Design program offers a BFA in Packaging Design and has recently introduced a new certificate program in Sustainable Packaging Design. Alumni hold positions at a number of Fortune 500 companies including Avon, ColgatePalmolive, Gap, Johnson & Johnson, Kraft, Limited Brands, Macy's, Martha Stewart, and Pepsi, as well as at top brand strategy and design firms. To learn more about FIT, visit

Table of Contents for the Digital Edition of Package Design - January/February 2014

Package Design - January/February 2014
Editor's Letter
Front Panel
Modern, Vintage, Hip
Design Tech Products: Metallized Packaging
Striking Gold
Product Focus: Transparent Packaging
Fiery Debut
Tear Down the Fences
Index of Advertisers
Field Notes

Package Design - January/February 2014