Package Design - January/February 2014 - (Page 6)

FRONT PANEL Thinking inside the Box FIT exhibition immerses visitors into the world of package design. P The exhibition was designed by FIT students to mimic a typical supermarket experience. 6 January/February 2014 roject Carton, a recent exhibit at the Fashion Institute of Technology, a college of the State University of New York, gave visitors an insider view of package design. The exhibition aimed to show how gable-top containers allow brands to communicate their message to consumers. This type of carton was chosen in part, because it's widely considered to be a sustainable package, thus highlighting the FIT's commitment to environmental awareness in its curriculum and on its campus, and it's a package that consumers interact with often. The exhibition itself and its contents were designed by the students to mimic a typical supermarket experience with shopping carts, refrigerator cases, brochures in the form of sale circulars, and a gable-top carton display case. On display are a wide range of products packaged in studentdesigned gable-top cartons, including milk, juice, pet shampoo, sugar, bird food, dog food, rice, honey, coffee, and men's socks and underwear. All of the carton designs were created for a competition for FIT students sponsored by Evergreen Packaging, (www.evergreenpackaging.com), a global supplier of fiber-based sustainable packaging solutions. "The diverse creativity of the students' contest entries illustrated how companies can take full advantage of the brand-building power of four carton panels with vibrant, full-color graphics," says Marianne Klimchuk, professor and associate chair of FIT's Packaging Design program as well as a member of Package Design's editorial advisory board. FIT's Packaging Design program offers a BFA in Packaging Design and has recently introduced a new certificate program in Sustainable Packaging Design. Alumni hold positions at a number of Fortune 500 companies including Avon, ColgatePalmolive, Gap, Johnson & Johnson, Kraft, Limited Brands, Macy's, Martha Stewart, and Pepsi, as well as at top brand strategy and design firms. To learn more about FIT, visit fitnyc.edu. http://www.evergreenpackaging.com http://www.fitnyc.edu

Table of Contents for the Digital Edition of Package Design - January/February 2014

Package Design - January/February 2014
Contents
Editor's Letter
Front Panel
Snapshots
Modern, Vintage, Hip
Design Tech Products: Metallized Packaging
Striking Gold
Product Focus: Transparent Packaging
Fiery Debut
Tear Down the Fences
Index of Advertisers
Field Notes

Package Design - January/February 2014

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