Package Design - March 2014 - 6

FRONT PANEL

The Future in Fours
Reports glimpse into the future
of four major areas of consumer
products branding.

epresenting a 15-year investment in creative
insight, international brand design agency, Pearlfisher launches a series of Mode reports from its
international Futures program that looks at upcoming
trends and their effects on the brands and consumers of
the future.
The Futures Modes series will consist of four reports,
each focusing on the future of one of the four areas of creative insight-Body Mode, Taste Mode, Luxury Mode
and Connect Mode. Each identifying key areas of change
and a vision of how the future of each area might look,
feel and function.
Pearlfisher Futures Director, Sophie Maxwell,
explains, "The Mode reports show how change will inspire the
creation of new design expressions and blue-sky design concepts that illustrate what the future will really hold for brands,
consumers and society in the future. The fact that we've
already seen some of these concepts come to life five to 10
years after we originally thought of them is testament to the
relevance and strength of the on-going Futures thinking over
the past 15 years. For example, in 2008, as part of our Taste
Mode, we observed alarming statistics for food waste. In

response, we created a concept called Ripe that aimed to
change the way we see the life span of our food. Six years
later, we are finally seeing brands that are similar to Ripe
entering the market that are putting value on the surplus and
are making desirable products from leftover perishable foods
to save waste."
The first Futures Mode report, "Body Mode," is available
now from Pearlfisher's online store (www.pearlfisher.com/
store). Taste Mode, Luxury Mode and Connect Mode will follow throughout 2014.

Books

Catalyzing Innovation
A visual, strategic and inspirational guide to
help designers and brand managers innovate
for strategic growth methodically, completely
and creatively. Includes a framework, several
exercises, and more than 500 visual, categorized examples from different industries and
countries.
The eBook, available at the iTunes Bookstore, includes a chapter on packaging innovation and mentions packaging innovations in
several other chapters. The book's author,
Michelle Greenwald, has worked for 19 years
for large multinationals including General
Foods, Nestle, J. Walter Thompson (Kraft,
Abbott Labs & Northern Trust Bank), PepsiCola, Mattel and Disney. She has taught at

MARCH 2014

Columbia, NYU Stern, IESE (Spain & NYC),
Wharton, HEC Paris, and The Berlin School
for Creative Leadership, and for The American Marketing Association, The Association
of National Advertisers, Seoul National University, and the Indian Institute of Planning &
Management.

CorreCtions
An article in the Jan/Feb. issue incorrectly
spelled Jeanne Figo Comar's name as Jean
Figo Comar, and used an older job title. Figo
Comar currently holds the title of director,
Kellogg North America, Package Design.

Package Design - March 2014

Table of Contents for the Digital Edition of Package Design - March 2014