Package Design - May 2014 - 2

CONTENTS

MAY 2014
VOL. 12 NO. 4

COLUMNS
48 FIELD NOTES
By Linda Casey
Dual fragrance line aims to give a
taste of a day and night in
Nirvana. Readers weigh in on the
branding-and-design's success

DEPARTMENTS
4 EDITOR'S LETTER

12

6 FRONT PANEL
8 SNAPSHOTS
32 DESIGN TECH PRODUCTS:
DIGITAL PRINTERS AND
CUTTERS

FEATURES
12

44 PRODUCT FOCUS: RIGID
PLASTIC PACKAGING

The Hue for You

47 INDEX OF ADVERTISERS

By Lenny DiChiara
Leveraging color can equate to a hue synonymous brand identity. How does a
brand identify color trends relevant to their audience?

14

ON THE COVER "Color is an aid to

HBA Preshow Planner
What to expect and how to spend your time at this year's HBA Global Expo and
Conference.

26

Wake-up Call
By Bill Brohaugh
Supplement line aims to achieve
relevancy with younger consumers
by standing out on shelf.

28

Bits, Bytes
and Branding

By Linda Casey
Which two tools are making CPGs
of all sizes more flexible, innovative
and profitable?

42 A

Natural Fit

By Keith Loria
A back-to-basics wellness-and-beauty brand receives a
packaging refresh, embracing the brand's natural roots.

8

2

MAY 2014

creating and refreshing the memory
structures that are an important
component of decision-making and
buying," reports Donna Sturgess,
executive in residence at Carnegie
Mellon University and president and
co-founder of Buyology. Making a bold
statement across a wide range of
consumer purchase goods is the
sophisticated hue of black. Paired with
vibrant colors, as depicted by superstar
nut purveyor, Wonderful Pistachios,
black is back in package design. Nut
connoisseurs' memory structures are
jolted by Wonderful Pistachios' use of
black and neon green featured in the
brand's Get Crackin' packaging and ad
campaign. It's hard to forget brand
ambassadors NBA champion and
Basketball Hall of Famer Dennis
Rodman's and founder of the
Prancercise fitness regimen-turnedviral-video Joanna Rohrback's eager
faces paired with the brand's signature
colors. Read more on page 12.



Package Design - May 2014

Table of Contents for the Digital Edition of Package Design - May 2014

Package Design - May 2014
Contents
Editor’s Letter
Front Panel
Snapshots
The Hue for You
Hba Preshow Planner
Wake-Up Call
Bits, Bytes and Branding
Design Tech Products: Digital Printers and Cutters
A Natural Fit
Product Focus: Rigid Plastic Packaging
Index of Advertisers
Field Notes
Package Design - May 2014 - Intro
Package Design - May 2014 - BB1
Package Design - May 2014 - BB2
Package Design - May 2014 - Package Design - May 2014
Package Design - May 2014 - Cover2
Package Design - May 2014 - 1
Package Design - May 2014 - Contents
Package Design - May 2014 - 3
Package Design - May 2014 - Editor’s Letter
Package Design - May 2014 - 5
Package Design - May 2014 - Front Panel
Package Design - May 2014 - 7
Package Design - May 2014 - Snapshots
Package Design - May 2014 - 9
Package Design - May 2014 - 10
Package Design - May 2014 - 11
Package Design - May 2014 - The Hue for You
Package Design - May 2014 - 13
Package Design - May 2014 - Hba Preshow Planner
Package Design - May 2014 - 15
Package Design - May 2014 - 16
Package Design - May 2014 - 17
Package Design - May 2014 - 18
Package Design - May 2014 - 19
Package Design - May 2014 - 20
Package Design - May 2014 - 21
Package Design - May 2014 - 22
Package Design - May 2014 - 23
Package Design - May 2014 - 24
Package Design - May 2014 - 25
Package Design - May 2014 - Wake-Up Call
Package Design - May 2014 - 27
Package Design - May 2014 - Bits, Bytes and Branding
Package Design - May 2014 - 29
Package Design - May 2014 - 30
Package Design - May 2014 - 31
Package Design - May 2014 - Design Tech Products: Digital Printers and Cutters
Package Design - May 2014 - 33
Package Design - May 2014 - 34
Package Design - May 2014 - 35
Package Design - May 2014 - 36
Package Design - May 2014 - 37
Package Design - May 2014 - 38
Package Design - May 2014 - 39
Package Design - May 2014 - 40
Package Design - May 2014 - 41
Package Design - May 2014 - A Natural Fit
Package Design - May 2014 - 43
Package Design - May 2014 - Product Focus: Rigid Plastic Packaging
Package Design - May 2014 - 45
Package Design - May 2014 - 46
Package Design - May 2014 - Index of Advertisers
Package Design - May 2014 - Field Notes
Package Design - May 2014 - Cover3
Package Design - May 2014 - Cover4
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