Package Design - June/July 2014 - 52

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Taylor Box Company

Creatively Collaborating to Produce
Premium, Brand-Deﬁning Packaging
Some design leaders think out of
the box.
Dan Shedd thinks outside,
inside, around and under the box.
Shedd's grandfather, Howard

or curved edges, among others.

Scholes, bought Taylor Box

Because of the skill set involved

Company in the 1920s from

in producing high-end boxes, Taylor

Clarence Taylor, the company's

thinking with a visit to its state-ofthe-art facility in Warren, Rhode

that other design agencies and

in 1885. Dan's father married

Island. Here they will gain insight

box makers can't. "A hybrid rigid

Howard's daughter and

into a wealth of packaging ideas

box or cloth-covered frame

As packaging evolved over the

through viewing the prototype

package is not something that

promptly joined the company.

library, touring the production

others do every day. They may do

boxes for Gorham Silver and

work and brainstorming with the

clamshells or corrugated, but if they

made a name for itself producing

ﬂoor, seeing new technologies at

folding cartons, ﬂexible packaging,

ensuing century; Taylor Box

design team.

have a package that needs to go

others.

As Taylor Box moves through

the next level in presentation, they

Today, Taylor Box Company
works with CPG companies

and prototypes for a variety of

around the country to design and

products and uses. "We do

deliver high-end custom

packaging for all types of brands,

packaging,

with runs from a single presenter

Shedd, the company's current

up to a million," he explains citing

owner and president who started

diverse packaging projects for the

working there out of college in

ﬁnance, cosmetic, fashion, home

1974, says that customers

and food industries and the high-

appreciate their collaborative

end New York City real estate

design process and the broad

market. The company also prides

spectrum of capabilities that

itself on the breadth of features

Taylor Box Company offers, such

and elements that can be

as their award winning in-house

incorporated into a

design and prototyping services.

package, like

"We are not producing

panels,

commodity packaging. Our focus

magnetic

is premium product packaging

closures

and increasingly, we are delivering
brand messaging, through
product introductions, service
offers and concept packaging," he
explains.
According to Shedd, Taylor
Box Company provides designs

To learn more about Taylor Box, visit www.taylorbox.com.

JUNE/JULY 2014

prospects to begin their design

Box can take up challenges

founder, who started the business

52

Company encourages clients and

its 130th year, Shedd says he and

don't have that expertise," Shedd

his brother, Dave, the company's

points out.

senior design and engineering

The design process for high-

specialist, are often asked how

end specialty packages can be

their family-run business has

complex and success requires

survived and thrived. "The name of

collaborative engagement. "We'll

the game is to stay relevant and

sit down with a design group,

passionate. We do this by

brand managers and other

bringing value to established and

stakeholders and explore what is

emerging premium brands

possible," Shedd

through our collaborative design

says. Taylor Box

process, advanced manufacturing
platform and team
approach," he
remarks.
Package Design - June/July 2014

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