Package Design - June/July 2014 - 6

from thePUBLISHER
BY G ERRI BROWNSTEIN

Welcome to our Big Reveal

W

hen I accepted the position as publisher of Package
Design in January, I was so excited to return to this
industry I love and reconnect with old friends and
partners. The last seven months have been a whirlwind leading up to
this Big Reveal issue, which sets in motion a new direction designed
to elevate the collaborative design process and improve business
effectiveness for all stakeholders in our industry.
We hope you enjoy the new Package Design and our new
"Package Design Matters" thought leadership series in print and
video and will join us for the webcast with Mauro Porcini, chief
design officer at PepsiCo on August 5th. Also, please save the date,
January 12-14, 2015 for our inaugural Package Design Matters
Conference at the Waldorf Astoria Resort and Spa in Naples, FL. In
partnership with the prestigious experiential D Event, this will be a
unique conference designed to provide greater ROI, actionable
content and meaningful opportunities for networking than any
other event in the design industry. We hope you will join us.
I would like to take this opportunity to thank Linda Casey,

Package Design's editor-in-chief, and Don Heyl, Package Design's art
director for their talent and inspiration along with our dedicated
team and management at ST Media Group for their tireless support.
I would also like to thank our readers, including
Mauro Porcini and the other brand owners
who will be participating in future
editions of "Package Design Matters."
We would also like to extend a
very special thank you to our
advertiser partners and prime
sponsors without whose generous
support, none of this would be
possible.
As always, we love to hear
your feedback. You can reach me at
gerri.brownstein@stmediagroup.
com. And we look forward to
continuing to serve you.

IT STARTS WITH
A GREAT PACKAGE
With an editorial focus on the collaborative design process-from concept to
realization on shelf-Package Design magazine helps brand owners and their
design consultancy partners better understand, quantify and prove why design
matters as a business imperative.
In each issue you'll find engaging case studies of best-in-class package designs,
research and trend insights, and other strategic tools that help design and
marketing professionals lead, innovate and change their markets and the world.

PackageDesignMag.com/subscribe


Brand Makers: How to choose a design agency

Package Design Matters series debut:
A conversation with Mauro Porcini,
chief design officer at PepsiCo

E L E VA T I N G T H E C O L L A B O R A T I V E D E S I G N P R O C E S S

JUNE /JULY 2014

CREATIVE
DRIVE
Mauro Porcini unleashes
his creative curiosity and
a bold vision for design
at PepsiCo

page 16
PACKAGEDESIGNMAG.COM



Package Design - June/July 2014

Table of Contents for the Digital Edition of Package Design - June/July 2014

Package Design - June/July 2014
Table of Contents
Editor’s Letter
Publisher’s Letter
Front Panel
Snapshots
Package Design Matters: Creative Drive
Packaging Pantene’s Crowning Glory
Nature Nut
Keepin’ it Real
Design Tech Products: Prototyping Technologies
Fresh Story
Brand Makers
Product Focus: Biobased Packaging
ndex of Advertisers
Field Notes
Package Design - June/July 2014 - Intro
Package Design - June/July 2014 - BB1
Package Design - June/July 2014 - BB2
Package Design - June/July 2014 - Package Design - June/July 2014
Package Design - June/July 2014 - Cover2
Package Design - June/July 2014 - 1
Package Design - June/July 2014 - Table of Contents
Package Design - June/July 2014 - 3
Package Design - June/July 2014 - Editor’s Letter
Package Design - June/July 2014 - 5
Package Design - June/July 2014 - Publisher’s Letter
Package Design - June/July 2014 - Front Panel
Package Design - June/July 2014 - 8
Package Design - June/July 2014 - 9
Package Design - June/July 2014 - 10
Package Design - June/July 2014 - 11
Package Design - June/July 2014 - Snapshots
Package Design - June/July 2014 - 13
Package Design - June/July 2014 - 14
Package Design - June/July 2014 - 15
Package Design - June/July 2014 - Package Design Matters: Creative Drive
Package Design - June/July 2014 - 17
Package Design - June/July 2014 - 18
Package Design - June/July 2014 - 19
Package Design - June/July 2014 - 20
Package Design - June/July 2014 - 21
Package Design - June/July 2014 - 22
Package Design - June/July 2014 - 23
Package Design - June/July 2014 - 24
Package Design - June/July 2014 - 25
Package Design - June/July 2014 - 26
Package Design - June/July 2014 - 27
Package Design - June/July 2014 - Packaging Pantene’s Crowning Glory
Package Design - June/July 2014 - 29
Package Design - June/July 2014 - 30
Package Design - June/July 2014 - 31
Package Design - June/July 2014 - Nature Nut
Package Design - June/July 2014 - 33
Package Design - June/July 2014 - 34
Package Design - June/July 2014 - Keepin’ it Real
Package Design - June/July 2014 - 36
Package Design - June/July 2014 - 37
Package Design - June/July 2014 - 38
Package Design - June/July 2014 - 39
Package Design - June/July 2014 - Design Tech Products: Prototyping Technologies
Package Design - June/July 2014 - 41
Package Design - June/July 2014 - 42
Package Design - June/July 2014 - 43
Package Design - June/July 2014 - 44
Package Design - June/July 2014 - 45
Package Design - June/July 2014 - 46
Package Design - June/July 2014 - 47
Package Design - June/July 2014 - 48
Package Design - June/July 2014 - 49
Package Design - June/July 2014 - 50
Package Design - June/July 2014 - Fresh Story
Package Design - June/July 2014 - 52
Package Design - June/July 2014 - 53
Package Design - June/July 2014 - 54
Package Design - June/July 2014 - 55
Package Design - June/July 2014 - 56
Package Design - June/July 2014 - 57
Package Design - June/July 2014 - Brand Makers
Package Design - June/July 2014 - 59
Package Design - June/July 2014 - 60
Package Design - June/July 2014 - 61
Package Design - June/July 2014 - 62
Package Design - June/July 2014 - 63
Package Design - June/July 2014 - 64
Package Design - June/July 2014 - 65
Package Design - June/July 2014 - 66
Package Design - June/July 2014 - 67
Package Design - June/July 2014 - 68
Package Design - June/July 2014 - 69
Package Design - June/July 2014 - 70
Package Design - June/July 2014 - 71
Package Design - June/July 2014 - Product Focus: Biobased Packaging
Package Design - June/July 2014 - 73
Package Design - June/July 2014 - 74
Package Design - June/July 2014 - 75
Package Design - June/July 2014 - 76
Package Design - June/July 2014 - 77
Package Design - June/July 2014 - 78
Package Design - June/July 2014 - ndex of Advertisers
Package Design - June/July 2014 - Field Notes
Package Design - June/July 2014 - Cover3
Package Design - June/July 2014 - Cover4
https://www.nxtbookmedia.com