Package Design - June/July 2014 - 62

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ScorCreative:
Where Creative
Meets Rigid
Amcor, with more than 27,000 employees around the world and $9.5 billion in
sales, is a global leader in responsible global packaging solutions supplying a
broad range of rigid and ﬂexible packaging products into the food, beverage,
healthcare, home and personal care and tobacco packaging industries .Amcor
has a division devoted to manufacturing rigid plastic materials, with services
spanning conceptualization, advanced visualization, advanced prototyping and
solutions and products offering thermal stability, barrier properties, sustainability
and a wide range of sizes. Also within the organization is a design agency called
ScorCreative that collaborates in-house with product development teams,
pooling their expertise and vision to create a package that works - and that
works on the shelf.
PACKAGE DESIGN: Why did Amcor create a design agency within the
company, and what beneﬁts does that agency's work offer to clients?
MIKE ENAYAH: We found there was a need in the market for an agency that
really didn't exist - one that has expertise in this ﬁeld and other subspecialties. In
the past, a customer would often come to us after going to an agency with a
design that was hard to make into a bottle. Functionality and the brand didn't
communicate with one other.
The best practice was to create this agency, ScorCreative. Because our
business is manufacturing rigid plastic, we are able to talk both design and
function. Everyone in the creative agency comes from an art and design
background - including graphic design and industrial design - and, at the same
time, trained in the both the art and science of creating products.
PD: What are the beneﬁts of that structure and your subsequent services?
ME: In creating the agency, brand owners found that they can truly trust us in
design. In addition, agencies also began working with us on products to be
manufactured. And, because of the efﬁciencies, we have been able to cut timing
from months to hours and days.
We call it our "eight hour month model." In eight hours, from the time we
bring all of the stakeholders together, we are able to get the approved design.
Before the end of the week, they will have a bottle in their hand that they can
start taking to their line and doings trials.
Because ScorCreative is in-house within Amcor, the ultimate win for us is
creating the bottle. With brand owners and other agencies, our goal is make
them successful in what they are doing, because in the end, it's not what we've

MIKE ENAYAH
Director of Industrial Design
ScorCreative

done - it's the product on the shelf.

Mike.Enayah@amcor.com
(734)428-4572

62

JUNE/JULY 2014

Package Design - June/July 2014

Table of Contents for the Digital Edition of Package Design - June/July 2014

Package Design - June/July 2014
Table of Contents
Editor’s Letter
Publisher’s Letter
Front Panel
Snapshots
Package Design Matters: Creative Drive
Packaging Pantene’s Crowning Glory
Nature Nut
Keepin’ it Real
Design Tech Products: Prototyping Technologies
Fresh Story
Brand Makers
Product Focus: Biobased Packaging
ndex of Advertisers
Field Notes
Package Design - June/July 2014 - Intro
Package Design - June/July 2014 - BB1
Package Design - June/July 2014 - BB2
Package Design - June/July 2014 - Package Design - June/July 2014
Package Design - June/July 2014 - Cover2
Package Design - June/July 2014 - 1
Package Design - June/July 2014 - Table of Contents
Package Design - June/July 2014 - 3
Package Design - June/July 2014 - Editor’s Letter
Package Design - June/July 2014 - 5
Package Design - June/July 2014 - Publisher’s Letter
Package Design - June/July 2014 - Front Panel
Package Design - June/July 2014 - 8
Package Design - June/July 2014 - 9
Package Design - June/July 2014 - 10
Package Design - June/July 2014 - 11
Package Design - June/July 2014 - Snapshots
Package Design - June/July 2014 - 13
Package Design - June/July 2014 - 14
Package Design - June/July 2014 - 15
Package Design - June/July 2014 - Package Design Matters: Creative Drive
Package Design - June/July 2014 - 17
Package Design - June/July 2014 - 18
Package Design - June/July 2014 - 19
Package Design - June/July 2014 - 20
Package Design - June/July 2014 - 21
Package Design - June/July 2014 - 22
Package Design - June/July 2014 - 23
Package Design - June/July 2014 - 24
Package Design - June/July 2014 - 25
Package Design - June/July 2014 - 26
Package Design - June/July 2014 - 27
Package Design - June/July 2014 - Packaging Pantene’s Crowning Glory
Package Design - June/July 2014 - 29
Package Design - June/July 2014 - 30
Package Design - June/July 2014 - 31
Package Design - June/July 2014 - Nature Nut
Package Design - June/July 2014 - 33
Package Design - June/July 2014 - 34
Package Design - June/July 2014 - Keepin’ it Real
Package Design - June/July 2014 - 36
Package Design - June/July 2014 - 37
Package Design - June/July 2014 - 38
Package Design - June/July 2014 - 39
Package Design - June/July 2014 - Design Tech Products: Prototyping Technologies
Package Design - June/July 2014 - 41
Package Design - June/July 2014 - 42
Package Design - June/July 2014 - 43
Package Design - June/July 2014 - 44
Package Design - June/July 2014 - 45
Package Design - June/July 2014 - 46
Package Design - June/July 2014 - 47
Package Design - June/July 2014 - 48
Package Design - June/July 2014 - 49
Package Design - June/July 2014 - 50
Package Design - June/July 2014 - Fresh Story
Package Design - June/July 2014 - 52
Package Design - June/July 2014 - 53
Package Design - June/July 2014 - 54
Package Design - June/July 2014 - 55
Package Design - June/July 2014 - 56
Package Design - June/July 2014 - 57
Package Design - June/July 2014 - Brand Makers
Package Design - June/July 2014 - 59
Package Design - June/July 2014 - 60
Package Design - June/July 2014 - 61
Package Design - June/July 2014 - 62
Package Design - June/July 2014 - 63
Package Design - June/July 2014 - 64
Package Design - June/July 2014 - 65
Package Design - June/July 2014 - 66
Package Design - June/July 2014 - 67
Package Design - June/July 2014 - 68
Package Design - June/July 2014 - 69
Package Design - June/July 2014 - 70
Package Design - June/July 2014 - 71
Package Design - June/July 2014 - Product Focus: Biobased Packaging
Package Design - June/July 2014 - 73
Package Design - June/July 2014 - 74
Package Design - June/July 2014 - 75
Package Design - June/July 2014 - 76
Package Design - June/July 2014 - 77
Package Design - June/July 2014 - 78
Package Design - June/July 2014 - ndex of Advertisers
Package Design - June/July 2014 - Field Notes
Package Design - June/July 2014 - Cover3
Package Design - June/July 2014 - Cover4
https://www.nxtbookmedia.com