Package Design - June/July 2014 - 66

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W H AT A N A G E N C Y S H O U L D B E . . .
A T R U S T E D PA R T N E R .

organization, in which people like

innovative solutions using the

you get right to the heart of the

each other and what they do.

latest technologies. There are

problem?

Nadeem Zaidi: Honesty is the best

things we do now that you

NZ: We had a client who had

policy. If we like something, we

couldn't do ten years ago, like

difﬁcultly building up internal

come out and say it. If we want to

using a digital press to run a label

resources, and it was taking them

critique something, we say what

with a spot ﬁnish. The

months to hire new people on their

we're feeling to get the best result

opportunities are endless, and it's

creative team. So we helped with

for the project. There are no egos.

often cheaper as well. The biggest

the overﬂow, by adding our own

Dot Matrix was founded by

PD: What types of clients do you

thing we've found with clients is

people and dedicating them to

industry veterans who obsess over

work with, and what seems to be

that they want to partner with

that client. It's unusual, but we're

building brands and helping

top of mind among most

someone - they don't want

ﬂexible in the way we handle

clients succeed. We create award-

companies these days?

someone who is necessarily a "yes"

processes and situations like that.

winning design solutions for

BD: We work with a variety of

person.

BD: At the same time, we know

world-renowned clients such as

companies, including large

PD: What are some ways that you

that the client knows their product

Disney, Unilever, SiriusXM, Baby

corporations like Unilever, as well

distinguish yourselves and your

best, and we do not pull the card

Einstein, JVC, Pﬁzer and Johnson &

as start-up and mid-level

organization?

of "You're impeding on our

Johnson.

companies. There are brands that

BD: Clients see us as consultants

creativity."

Package Design: How does Dot

we've taken from inception to the

for their overall brand. And when

PD: What are some exciting

Matrix work with partners

marketplace, from naming the

partnering with Dot Matrix, you

things you see in the ﬁeld?

collaboratively, and how does

brand or product, designing the

get the results you would expect

BD: We do a lot of concept work in

culture play into the choice of a

logo, doing the branding legwork,

from a very large agency. We get

the food and cosmetic industries,

design ﬁrm?

developing the package design,

to the heart of the problem... and

in particular. Everyone, in every

Brian Demeduk: We work in a

all the way to shelf.

solve it.

quarter, is coming up with new

very friendly, close-knit

NZ: Clients are looking for

PD: What is an example of how

innovations.

DOT MATRIX
DESIGN GROUP
BRIAN DEMEDUK
CO-FOUNDER
NADEEM ZAIDI
CO-FOUNDER

For more information, visit http://dotmatrixdg.com.

66

JUNE/JULY 2014
Package Design - June/July 2014

Table of Contents for the Digital Edition of Package Design - June/July 2014
