Tastefully Simple Premium brie line enhances its brand message with a distinctively sophisticated packaging update. B y D av i D L i t w a k O n the crowded shelves of a supermarket dairy case, there is no room for message ambiguity. To maximize the marketing messages for Alouette's Crème de Brie cheese line's impact in the five seconds the average shoppers spends glancing in the product's direction, Alouette decided to update its Crème de Brie cheese line packaging to instantaneously reinforce the product's branding every time the consumer looks at it. 32 AUGUST 2014