Package Design - August 2014 - 32

Tastefully
Simple
Premium brie line enhances its brand message
with a distinctively sophisticated packaging update.
B y D av i D L i t w a k

O

n the crowded shelves of a supermarket dairy case,
there is no room for message ambiguity. To maximize
the marketing messages for Alouette's Crème de Brie
cheese line's impact in the five seconds the average
shoppers spends glancing in the product's direction, Alouette
decided to update its Crème de Brie cheese line packaging to
instantaneously reinforce the product's branding every time the
consumer looks at it.

32

AUGUST 2014



Package Design - August 2014

Table of Contents for the Digital Edition of Package Design - August 2014

Package Design - August 2014
Table of Contents
Editor’s Letter
Front Panel
Snapshots
Changing Design Strategies
Seasoned to Perfection
Transformative Reveals
Tastefully Simple
Product Focus: Labels and Labeling Materials
Field Notes
Package Design - August 2014 - Intro
Package Design - August 2014 - BB1
Package Design - August 2014 - BB2
Package Design - August 2014 - Package Design - August 2014
Package Design - August 2014 - Cover2
Package Design - August 2014 - 1
Package Design - August 2014 - Table of Contents
Package Design - August 2014 - 3
Package Design - August 2014 - Editor’s Letter
Package Design - August 2014 - 5
Package Design - August 2014 - Front Panel
Package Design - August 2014 - 7
Package Design - August 2014 - Snapshots
Package Design - August 2014 - 9
Package Design - August 2014 - Changing Design Strategies
Package Design - August 2014 - 11
Package Design - August 2014 - 12
Package Design - August 2014 - 13
Package Design - August 2014 - 14
Package Design - August 2014 - 15
Package Design - August 2014 - 16
Package Design - August 2014 - 17
Package Design - August 2014 - Seasoned to Perfection
Package Design - August 2014 - 19
Package Design - August 2014 - 20
Package Design - August 2014 - 21
Package Design - August 2014 - Transformative Reveals
Package Design - August 2014 - 23
Package Design - August 2014 - 24
Package Design - August 2014 - 25
Package Design - August 2014 - 26
Package Design - August 2014 - 27
Package Design - August 2014 - 28
Package Design - August 2014 - 29
Package Design - August 2014 - 30
Package Design - August 2014 - 31
Package Design - August 2014 - Tastefully Simple
Package Design - August 2014 - 33
Package Design - August 2014 - 34
Package Design - August 2014 - 35
Package Design - August 2014 - Product Focus: Labels and Labeling Materials
Package Design - August 2014 - 37
Package Design - August 2014 - 38
Package Design - August 2014 - 39
Package Design - August 2014 - 40
Package Design - August 2014 - 41
Package Design - August 2014 - 42
Package Design - August 2014 - 43
Package Design - August 2014 - Field Notes
Package Design - August 2014 - Cover3
Package Design - August 2014 - Cover4
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