category-changing concepts unveiled for the 2014 makeover challenge, sponsored by Fibermark specialty food brand's reboot helps it break into new market E l E vat i n g t H E c o l l a b o r at i v E D E S i g n P r o c E S S aUgUsT 2014 kraft Foods group's vice president of breakthrough innovation Barry calpino Changing Design strategies Packagedesignmag.com kraft Foods group's head of design Peter Borowski Barry Calpino & Peter Borowski: How Design Thinking is Transforming Kraft page 10