Package Design - September 2014 - 2

table of CONTENTS
SEPTEMBER 2014

VOL. 12 NO.7

Matthew Rose's French
surrealist art that formed the
basis of the Uncouth
Vermouth labels has been
exhibited at galleries in Los
Angeles, Miami, Chicago,
New York, Paris and more.

Series:

NGE

CASEY

24
24 Category Remix
BY LARRY JAFFEE

An affinity for handmade spirits and art yields
a handsome working relationship between a
vermouth crafter and collage artist.

Makers
26 Brandour series on how to choose
Part two of

on the cover

features

iration
results.

branding and design agencies and maximize
those relationships. This installation spotlights
insights from a vice president of marketing, art
director and a director of new brands.

fast-

Fast and flexible, digital printing is enabling
brands, big and small, to build their businesses.
Brand owners are using the technology to fasttrack package designs, extend product lines
and build more personal connections with
consumers.

s to
als to

42 Intellectual Appeal
BY KEITH LORIA

George Salovich, owner of the fragrance
company Joots, wanted a more sophisticated
marketing program than recruiting celebrities
to endorse his newest fragrance Lili. Instead,
he created a package design in collaboration
with sculptor George Glasenhardt that appeals
to women's intellect and cultural appreciation.

2

departments

36 Survival of the Fastest
BY LINDA CASEY

Design Matters Series:

RISING
TO THE
CHALLENGE

BY LINDA CASEY

Nine design experts from
leading global brands,
including Kimberly-Clark,
Beam Suntory, Osram
Sylvania and Method,
discuss inspiration and how
to deliver real-world
business results.

4 EDITOR'S LETTER
6 FRONT PANEL
10 SNAPSHOTS
40 DESIGN TECH PRODUCTS

A preview of digital printing software and
equipment to be spotlighted in the Nov./Dec. issue

44 PRODUCT FOCUS

Special Effects, Finishes and Add-ons

48 FIELD NOTES

Does this craft brewer's packaging strategy support
the dual goals of highlighting the brand personality
and attracting different types of beer drinkers to
different offerings in its product line? Package
Design readers weigh in.

47 INDEX OF ADVERTISERS
SEPTEMBER 2014

14



Package Design - September 2014

Table of Contents for the Digital Edition of Package Design - September 2014

Package Design - September 2014
Table of Contents
Editor’s Letter
Front Panel
Snapshots
Rising to the Challenge
Category Remix
Brand Makers
Survival of the Fastest
Design Tech Products
Intellectual Appeal
Product Focus
Index of Advertisers
Field Notes
Package Design - September 2014 - Intro
Package Design - September 2014 - BB1
Package Design - September 2014 - BB2
Package Design - September 2014 - Package Design - September 2014
Package Design - September 2014 - Cover2
Package Design - September 2014 - 1
Package Design - September 2014 - Table of Contents
Package Design - September 2014 - 3
Package Design - September 2014 - Editor’s Letter
Package Design - September 2014 - 5
Package Design - September 2014 - Front Panel
Package Design - September 2014 - 7
Package Design - September 2014 - 8
Package Design - September 2014 - 9
Package Design - September 2014 - Snapshots
Package Design - September 2014 - 11
Package Design - September 2014 - 12
Package Design - September 2014 - 13
Package Design - September 2014 - Rising to the Challenge
Package Design - September 2014 - 15
Package Design - September 2014 - 16
Package Design - September 2014 - 17
Package Design - September 2014 - 18
Package Design - September 2014 - 19
Package Design - September 2014 - 20
Package Design - September 2014 - 21
Package Design - September 2014 - 22
Package Design - September 2014 - 23
Package Design - September 2014 - Category Remix
Package Design - September 2014 - 25
Package Design - September 2014 - Brand Makers
Package Design - September 2014 - 27
Package Design - September 2014 - 28
Package Design - September 2014 - 29
Package Design - September 2014 - 30
Package Design - September 2014 - 31
Package Design - September 2014 - 32
Package Design - September 2014 - 33
Package Design - September 2014 - 34
Package Design - September 2014 - 35
Package Design - September 2014 - Survival of the Fastest
Package Design - September 2014 - 37
Package Design - September 2014 - 38
Package Design - September 2014 - 39
Package Design - September 2014 - Design Tech Products
Package Design - September 2014 - 41
Package Design - September 2014 - Intellectual Appeal
Package Design - September 2014 - 43
Package Design - September 2014 - Product Focus
Package Design - September 2014 - 45
Package Design - September 2014 - 46
Package Design - September 2014 - Index of Advertisers
Package Design - September 2014 - Field Notes
Package Design - September 2014 - Cover3
Package Design - September 2014 - Cover4
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