Package Design - September 2014 - 24

LEFT The original Matthew Rose maquette file
that will form the basis for the forthcoming
Wildflower Vermouth label.

he word "artisan" doesn't do justice to
Bianca Miraglia's method of manufacturing vermouth, the aromatized fortified
wine flavored with various plants. She
makes the product entirely by hand, foraging for the botanics that give her seasonal
vermouths their flavor, affixes individually each
label and even personally numbers each bottle.
Looking to separate her cleverly titled
"Uncouth Vermouth" from four other U.S. brands
that also recently emerged in the product category, Miraglia repurposed, for her labels, installation art first appearing in exhibits around the
world. The most recent of which is for her forthcoming variety, Wildflower vermouth.
"The label is important to me because the art
should stand out as much as the liquid inside,"

24

SEPTEMBER 2014

says Miraglia, who became interested in the
work of Paris-based artist Matthew Rose, an
American whose specialty is collage.
FRIENDS AND BENEFITS
Miraglia met Rose, while she was working at a
wine shop in Brooklyn. He was seeking a case of
wine for a friend who helped sell a painting for
him. A phone call revealed that they were kindred spirits, and they became fast friends. They
met in person eight months later when Rose visited New York.
By then, Miraglia quit the wine shop to make
vermouth full time as her livelihood and asked
Rose if she could use his surreal collage series "A
Perfect Friend" for her brand's label design. The
series comprises of about 100 large format prints

made from 1920s and 1930s paper he found in
France. "Bianca alighted on these works, I
believe, because they concentrated a vision she
has with her own special combination of ingredients," Rose remarks. "In a way, the art is about
spirit-strange combinations that express a specific, though mysterious state of being and mind."
Miraglia also tapped the talent of another
friend Christopher Mattioli for the irreverent
brand logo. They built upon the aesthetic of
Rose's art-art from a bygone era-and used a
iterative process to come up with the vintage
female silhouette's uncouth pose. "[Mattioli]
went through probably 30 versions before we
picked this one," Miraglia explains.
She adds: "My logo of a woman in Empire era
fashion (1795 to 1820) picking her nose is a rep-



Package Design - September 2014

Table of Contents for the Digital Edition of Package Design - September 2014

Package Design - September 2014
Table of Contents
Editor’s Letter
Front Panel
Snapshots
Rising to the Challenge
Category Remix
Brand Makers
Survival of the Fastest
Design Tech Products
Intellectual Appeal
Product Focus
Index of Advertisers
Field Notes
Package Design - September 2014 - Intro
Package Design - September 2014 - BB1
Package Design - September 2014 - BB2
Package Design - September 2014 - Package Design - September 2014
Package Design - September 2014 - Cover2
Package Design - September 2014 - 1
Package Design - September 2014 - Table of Contents
Package Design - September 2014 - 3
Package Design - September 2014 - Editor’s Letter
Package Design - September 2014 - 5
Package Design - September 2014 - Front Panel
Package Design - September 2014 - 7
Package Design - September 2014 - 8
Package Design - September 2014 - 9
Package Design - September 2014 - Snapshots
Package Design - September 2014 - 11
Package Design - September 2014 - 12
Package Design - September 2014 - 13
Package Design - September 2014 - Rising to the Challenge
Package Design - September 2014 - 15
Package Design - September 2014 - 16
Package Design - September 2014 - 17
Package Design - September 2014 - 18
Package Design - September 2014 - 19
Package Design - September 2014 - 20
Package Design - September 2014 - 21
Package Design - September 2014 - 22
Package Design - September 2014 - 23
Package Design - September 2014 - Category Remix
Package Design - September 2014 - 25
Package Design - September 2014 - Brand Makers
Package Design - September 2014 - 27
Package Design - September 2014 - 28
Package Design - September 2014 - 29
Package Design - September 2014 - 30
Package Design - September 2014 - 31
Package Design - September 2014 - 32
Package Design - September 2014 - 33
Package Design - September 2014 - 34
Package Design - September 2014 - 35
Package Design - September 2014 - Survival of the Fastest
Package Design - September 2014 - 37
Package Design - September 2014 - 38
Package Design - September 2014 - 39
Package Design - September 2014 - Design Tech Products
Package Design - September 2014 - 41
Package Design - September 2014 - Intellectual Appeal
Package Design - September 2014 - 43
Package Design - September 2014 - Product Focus
Package Design - September 2014 - 45
Package Design - September 2014 - 46
Package Design - September 2014 - Index of Advertisers
Package Design - September 2014 - Field Notes
Package Design - September 2014 - Cover3
Package Design - September 2014 - Cover4
https://www.nxtbookmedia.com