table of CONTENTS NOVEMBER/DECEMBER 2014 VOL. 12 NO.9 Seasonal packaging has a huge impact on purchase decisions, from soaps and lotions to tissues and consumable goods. Package Design asks, what's the right design mix when it comes to designing packaged products for a narrow time frame, when the risk is high but the rewards can be plentiful. 28 Thirst for Change BY LINDA LOMBRI Green20 makes a splash with a bottled beverage option that's healthy for people and the planet. 32 Designing Holiday Packaging on the cover features 32 BY AMY GRAVER Striking the right chord in your seasonal and holiday visual marketing strategies can make sales and profit margins sing. Design Matters Series: CULTIVATING CREATIVITY BY LINDA CASEY Female-led consumer packaged goods company, Gilchrist & Soames, finds success by developing a culture that treasures heritage, innovation and branding. BY LINDA CASEY Clean and contemporary deliver the win in the 2014 Makeover Challenge, sponsored by FiberMark North America. 42 The Digital Shift BY TARA M. PETTIT Digital printing continues to transform package design with on-demand, flexible printing for labels that elevate brands' conversations with consumers. departments 38 Multi-platform Performer 20 4 EDITOR'S LETTER 8 FRONT PANEL 14 SNAPSHOTS 45 DESIGN TECH PRODUCTS Digital Printing Software and Equipment 56 PRODUCT FOCUS Flexible Packaging 60 FIELD NOTES A green cleaning pioneer looks to nature's color palette to present a friendlier face to U.S. consumers. Does Ecover's new visual identity convey modern, friendly and premium on shelf? Package Design readers weigh in. 2 58 INDEX OF ADVERTISERS NOVEMBER/DECEMBER 2014